Unwrap Endless Play at Target this Holiday Season - Sphero Now in Over 3,000 Retail Stores

BOULDER, Colo., Nov. 8, 2012 (GLOBE NEWSWIRE) -- Orbotix, the makers of Sphero, the first robotic ball gaming system controlled by smartphones and tablets, today announced that Sphero is now available for purchase in Target locations across the United States. With Sphero also available in Barnes & Noble, Apple, and Brookstone retail stores, the addition of Target ups Sphero's footprint to more than 3,000 locations.

"Sphero and Target are truly an inspired pairing," said Paul Berberian, CEO of Orbotix. "Target is one of the most popular retail stores today and we want to be everywhere Sphero fans are."

Through smartphones and tablets, users of Sphero can control the ball with a tilt, touch, or swing, creating near limitless possibilities for single or multi-player game play. With over 20 apps now available, Sphero is an instant cure for holiday cabin fever. More than just an RC ball, you can gather friends and family around for tabletop games like ColorGrab,  hold Sphero in your hand and use it as a controller for arcade-style games like Exile, program and learn with apps like MacroLab, or experience a whole new world of gameplay with augmented reality apps that are set to be released this month. If you're enjoying the holidays outdoors, the durable and waterproof Sphero can go just about anywhere – whether it's driving, swimming, pranking, or playing games, Sphero is the ultimate holiday entertainer.

To enjoy new games and adventures every day through Sphero apps, Sphero can be found at more than 3,000 retail locations throughout the U.S. and Canada. In addition to Target, Barnes & Noble, Apple, and Brookstone stores, Sphero can be purchased at GoSphero.com, Amazon.com, FutureShop, Best Buy Canada and other online outlets.

About Sphero:

Bringing together mixed-reality gaming and robotics, Sphero enables new gameplay for mobile devices. Created by Orbotix, a company dedicated to reinventing fun and gaming through consumer-facing robotics and phone-controlled devices, Sphero is the must-have gaming system and robotic device.

About Orbotix:

At Orbotix our goal is to continue to blend the real and virtual worlds to expand the boundaries of what we expect from technology. Our combined expertise in robotics and software enables us to create innovative gaming and entertainment experiences that bridge the virtual and real worlds. Founded by Ian Bernstein and Adam Wilson, passionate robotic and software engineers, Orbotix is working to bring the real world to your smartphone. Based in Boulder, Colorado, the Orbotix team takes fun very seriously.

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[Image] Sphero - robotic ball gaming system for iOS & Android


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