Gander Mountain Offers Holiday Shoppers Five Weeks of Crowdsourced Savings With Annual Camo Thursday Promotion

Shoppers to Use Social Media to Drive Down Prices on Must-Have Gifts

ST. PAUL, MN--(Marketwire - Nov 14, 2012) - Between Black Friday and Cyber Monday, retailers across the nation offer ample opportunity for shoppers to cash-in on massive deals. But only one retailer is giving customers the opportunity to control the prices on their favorite must-have items.

Leading outdoor retailer Gander Mountain is continuing its popular Camo Thursday promotion for a second year by inviting customers to visit to view and share their favorite items on Facebook and Twitter. The more shares received on a particular item, the greater the savings received. Shoppers can capture a deal at specific percentage-off intervals during the price drop, or wait until the number of shares drives the price as low as it can go -- in many cases, up to 50 percent off. New items, including camouflage apparel, footwear and accessories, will be featured every Thursday starting November 29 and ending December 27.

Gander Mountain will also pick up the tab at random for one online order every hour on Thanksgiving, November 22. That means 24 winners in 24 hours, with one lucky shopper getting his or her total order -- no matter the amount -- absolutely free. No minimum or maximum purchase required.

"We did this during the inaugural Camo Thursday last year and enjoyed the reaction from customers when they learned their order was on the house," said Steve Uline, executive vice president, marketing at Gander Mountain. "A Camo Thursday tradition was born."

In addition to the savings online at and the Camo Thursday microsite, doorbusters and daily deals will be available in-store Thursday - Saturday, November 22 - 24. All 119 Gander Mountain locations in 24 states will be open from 9 a.m. to 12 a.m. on Thanksgiving Day.

"Customers are already aware of our presence on Thanksgiving Day, so this year we're looking for ways to provide shoppers with fun new ways to get the best holiday savings imaginable," said Steve Uline, executive vice president, marketing at Gander Mountain. "Instead of focusing solely on Thanksgiving Day, this year's Camo Thursday promotion will focus on all Thursdays throughout the holiday shopping season to offer massive savings while allowing customers to call the shots on pricing for some of the most popular items we offer."

This year's installment of Camo Thursday is the first time a major outdoor retailer is using social media to determine the prices of various items. The Camo Thursday promotion is integrated across all marketing channels, including online and print advertising, social media, public relations, newspaper inserts and in-store signage.

About Gander Mountain
Gander Mountain Company, ( headquartered in Saint Paul, MN, is the nation's largest retail network of outdoor specialty stores for hunting, fishing, camping, marine and outdoor lifestyle products and services. Since 1960, the Gander Mountain brand has offered an expanding assortment of competitively priced outdoor equipment, technical apparel, outdoor performance wear and footwear featuring national, regional and specialty brands as well as the company's owned brands. Focused on a "We Live Outdoors®" culture, Gander Mountain dedicates itself to creating outdoor memories. There are currently 119 conveniently located Gander Mountain outdoor lifestyle stores in 24 states. For the nearest store location call 800-282-5993 or visit Gander Mountain is also the parent company of Overton's (, a leading catalog and Internet-based retailer of products for boating and other water sports enthusiasts.

Contact Information:

For more information, contact:
Bobby Jones

Gander Mountain's Camo Thursday promotion will run every Thursday from November 29 to December 27. Each sample screengrab above represents the various pages shoppers will see during their experience with, including the countdown page (shown Friday - Wednesday), main Camo Thursday page with all products (shown on Thursdays only), individual product page, and the page that maintains the code for a particular product once a shopper decides to grab their deal. Individual screengrabs are available upon request.