Aristocrat Enters Social Gaming

SYDNEY, AUSTRALIA--(Marketwire - Nov 26, 2012) - Aristocrat Leisure Ltd announced an agreement today to acquire Product Madness, Inc., a leader in the fast growing online social casino market. Product Madness is amongst the top five operators in the social casino slot genre on Facebook, with more than 500,000 daily active users and 3.5 million monthly active users(1).

Product Madness has been focused on Facebook applications since its inception in 2007, and has grown to become a leader today in the online social casino space. Product Madness is the publisher of numerous successful Facebook games, and has offices in San Francisco and London with more than 20 employees.

The acquisition will strengthen Aristocrat's online gaming presence by bringing the company a top tier social casino operator and a best of breed social gaming platform. 

CEO and Managing Director, Jamie Odell, said Aristocrat will be able to offer its casino customers new and innovative forms of content through a robust social gaming platform, while also gaining a strategic foothold in the social casino market.

"The Product Madness platform will allow our customers to meaningfully enhance that player experience.

"Together with our recently announced acquisition of an internet gaming system and remote game server, Aristocrat is making strategic and measured investments that position us for a future in which online channels will be key to our growth," Mr. Odell added.

Aristocrat has acquired the entire Product Madness business, including management and staff. Product Madness co-founders, Lior Shiff and Jose Brotons, will continue to lead the business, and are excited to bring their robust platform technology together with Aristocrat's award winning game content in order to drive combined growth in the social gaming segment. 

"Joining the Aristocrat team is a significant milestone for us. The combination of Aristocrat's game library with our powerful social technologies and know-how will allow us to create an exciting player experience with extensive reach, pushing our collective presence and traction in the online social gaming market to a whole new level," the co-founders said.

Aristocrat Leisure Limited (ASX: ALL) is a leading global provider of gaming solutions. The Company is licensed by more than 200 regulators and its products and services are available in over 90 countries around the world. Aristocrat offers a diverse range of products and services including electronic gaming machines, interactive video terminal systems and casino management systems. For further information visit the company's website at

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