Venmark International Reveals 10 Most Common Mistakes Companies Make When Preparing Product Releases

WELLESLEY, MA--(Marketwire - Mar 26, 2013) - Venmark International is offering a white paper for small business owners and marketing managers of industrial and technical B2B companies. This authoritative paper reveals the 10 most fatal errors companies make when preparing product releases and how to fix them.

"The 10 Most Common Mistakes Companies Make When Preparing Product Releases" is a must read for any company owner or marketing manager with responsibility for inbound marketing, creating website traffic, sales lead generation, and SEO. Written by Steve Stroum, who has prepared over 15,000 product news releases for hundreds of companies, this white paper can dramatically improve a company's product news exposure in important magazines, websites, and blogs. Given the impact of product publicity on web search, product releases are more valuable than ever before.

According to Stroum, he wrote "The 10 Most Common Mistakes Companies Make When Preparing Product Releases" because most small business owners and marketing people really don't understand how to prepare effective product news releases. Consequently, they fail to get worthwhile publicity, end up spending a lot of money advertising, and don't get the exposure they need to compete effectively and grow their businesses.

"The 10 Most Common Mistakes Companies Make When Preparing Product Releases" is available for download at www.venmarkinternational.com

About Venmark International

Venmark International specializes in publicizing products and product applications for all types of companies and has a distinctive business model that positions them well for small manufacturers and distributors.

In recognition of Venmark International's contribution to the success of many small companies and his marketing expertise, Mr. Stroum, the founder and president, was selected to serve on the Commonwealth of Massachusetts Small Business Task Force and was later appointed one of 18 Small Business Advisors to the Governor of Massachusetts. He also served on the Norbert Weiner Forum at Tufts University to study the impact of technology on society and was selected by the International Rotary Foundation to tour South Korea as an Ambassador.