NEW YORK, April 2, 2013 (GLOBE NEWSWIRE) -- *Donates Dresses to Becca's Closet and The Glass Slipper Project*
Who: Named for the French phrase bon chic, bon genre, Parisian slang for "good style, good attitude," BCBGMAXAZRIA embodies a true combination of European sophistication and American spirit. Always on the forefront of fashion, BCBGMAXAZRIA is the premier lifestyle collection for the dynamic woman. From work to weekend in style, she is the quintessential woman: a wife, a mother, an entrepreneur, a visionary - she balances life's demands with impeccable style and forward thinking. Fusing creativity with accessibility and desirability with wearability, BCBGMAXAZRIA designs for every woman.
"Our customer is less about age and more about attitude. We dress fifteen year olds and mature women in their fifties equally. I would say we are a good fit for any woman who has a good sense of herself. Fashion is all about looking good and feeling beautiful"
-Lubov Azria, Chief Creative Officer, BCBGMAXAZRIAGROUP
What: BCBGMAXAZRIA has proven to be the fashion brand women identify their most memorable moments with, Chief Creative Officer, LUBOV AZRIA, designed and curated special pieces for all social scenes – bridal, prom, Mother's Day - available in-store and online within effortlessly chic, crafted capsules. BCBGMAXAZRIA believes that all girls should feel beautiful and confident in every moment of their prom. To kick off the season, in partnership with Becca's Closet and The Glass Slipper Project. BCBGMAXAZRIA has donated over 200 dresses to future prom queens in need across the country.*
To help young women paint the town, BCBGMAXAZIA presents the MASTER CLASS QUIZ to determine dress personalities (Most Popular, Best Dressed, Most Influential, and Most Artistic) as well as desirable accessories to match. To help put the look together BCBGMAXARIA offers styling videos shaped for each personality
Once the dress to impress is chosen, REGISTER the dress, ensuring it's the only one in the room! Then pose and post a photo on the BCBGMAXAZRIA Facebook page to win big!
Dates will look smart in a Bowtie Gift with Purchase while staying haute in heels with 10% off footwear with the purchase of any special occasion dress.
Images: Please see below links of available high-res images of special occasion accessories and apparel:
https://www.dropbox.com/sh/rr1a3cmomotbqqj/kgc4JFHFc6
https://www.dropbox.com/sh/4w82ragudzdi9c5/b0vrX6LC-w
Becca's Closet Image: https://www.dropbox.com/sh/0lajmuwhaf5b7ei/peQfdGAI5Z
About BCBGMAXAZRIAGROUP:
BCBGMAXAZRIAGROUP designs, develops, produces and markets complete collections of women's ready-to-wear fashions and accessories, each known for being at the forefront of creativity, quality and style. The company is one of the worldwide leaders in ready-to-wear, encompassing a portfolio of nine brands that includes BCBGMAXAZRIA, Hervé Léger by Max Azria and BCBGeneration and Max and Cleo, and a retail and wholesale network that includes more than 13,500 points of sale throughout the world.
www.Bcbgmaxazriagroup.com
About Becca's Closet:
Becca's Closet was created as a legacy to Rebecca Kirtman and the project she created. Becca's Closet donates formal attire to high school girls with financial need who otherwise would not be able to attend their schools' military balls, homecomings and proms. Our mission is to continue her vision and dream of helping others. In Becca's memory, scholarships are awarded to deserving high school students to advance their education.
http://www.beccascloset.org
About The Glass Slipper Project:
The Glass Slipper Project is a non-profit organization that gives away free prom dresses and accessories to high school Juniors and Seniors in Chicago and surrounding areas. The Glass Slipper Project collects new dresses and accessories and provides them, free of charge, to students who are unable to purchase their own prom attire.
http://www.glassslipperproject.org/
*Locations of donations:
California
Modesto - Grace M Davis High School
Tracy - Tracy Hispanic Business Group/Tracy Chamber of Commerce
Vacaville - Vacaville High School
Connecticut
Stamford - King and Low-Heywood Thomas
Florida
West Palm Beach - Alexander W. Dreyfoos School of the Arts
Weston - Cypress Bay High School
Miami - G. Holmes Braddock High School
Plantation - MAIN LOCATION (footer info)
Coral Springs - Marjory Stoneman Douglas High School
Miami - Miami Southridge High School-Distributes
Miami - Mt. Tabor Missionary Baptist Church/Be U Productions, I
Davie - Nova High School
Palmetto Bay - Palmer Trinity School
Boca Raton - St. Andrews School
Gainesville - University of Florida
Boca Raton - West Boca Raton Community School
Georgia
Atlanta - Atlanta Southwest
Marietta - Becca's Closet Atlanta
Smyrna - Campbell High School
Lithonia - Christ Our Hope Catholic Church
Marietta - Kennesaw Mountain High School
Marietta - Saving Generations' Marietta Chapter of Becca's Closet
Lagrange - SOS Cleaners LaGrange Ga
Decatur - TOTAL GRACE CHRISTIAN CENTER
Massachusetts
Burlington - Nordstrom BP Fashion Board
Plymouth - Plymouth South High School
Whitman - Whitman-Hanson
Michigan
Saginaw - Arthur Hill High School
Bay City - Bay County
Detroit - Metro Detroit
New Jersey
Hackettstown - Centenary College
Cranford - Cranford High School
Freehold - Freehold Township High School/Fashion Technology Class
Washington Township - Immaculate Heart Academy
Millburn - Millburn High School
Montvale - Pascack Hills High School
New York
Bardonia - Albertus Magnus High School
Westbury - Barry Tech - Nassau BOCE
Hamilton - Colgate University
Germantown - Germantown Central School
Liverpool - Liverpool High School
Oswego - Oswego Alliance Church
Pennsylvania
Athens - Athens Area High School
Mt. Pocono - Monroe County Chapter
Pittsburgh - Taylor Allderdice High School
Wisconsin
Baraboo - Baraboo High School
Beloit - School District of Beloit
Photos accompanying this release are available at: http://www.globenewswire.com/newsroom/prs/?pkgid=17901 and http://www.globenewswire.com/newsroom/prs/?pkgid=17902
