Mercent Announces Century Novelty Case Study; Leading U.S. Online Retailer Grows Sales and Increases Profits With Mercent Retail(TM)

SEATTLE, WA--(Marketwired - Apr 16, 2013) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced the publication of its newest customer case study with leading U.S. retailer Century Novelty.

Since launching with Mercent in 2006, Century Novelty has leveraged Mercent's technology and in-house performance services to consistently grow sales and increase profits. Today's published case study details how Century Novelty is using Mercent's award-winning Mercent Retail™ SaaS platform to successfully manage their entire product catalog to market and sell across key online shopping channels, including, Google Shopping and others. In addition, the case study highlights how Mercent guided Century Novelty's successful migration to Google Shopping while adding Google Product Listing Ads (PLA) to strengthen its broader search engine marketing strategy.

Debra Carroll, Mercent's Director of Paid Search, commented, "We took over the management of Century Novelty's SEM campaigns after Google launched the Google Shopping platform and after our initial account audit, we began optimizing and restructuring those campaigns according to Mercent's in-house best practices." Kyle Madigan, Vice President at Century Novelty, added, "Our product sales had gotten stale and flat. Once we worked with Mercent to discover the problem, it was only a couple months of revisions before we were back to solid growth with paid search."

Mercent Retail™ is the industry's most comprehensive channel management platform, giving retailers the power to reach more than 200 million customers with targeted products and improved placement on the most popular online marketing channels. Leading retailers like®, HSN, Home Depot and others, engage Mercent to develop and expand its approach to marketing and selling their complete product portfolio across popular comparison shopping engines (CSE's), and Google Shopping. In so doing, these retailers can increase profit margins and accelerate their competitive stature in the rapidly shifting eCommerce landscape.

The Mercent/Century Novelty case study can be downloaded HERE. To learn more about Mercent's full product portfolio contact Mercent Sales directly at or 206-832-3971. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at

About Mercent
Mercent ensures large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others are visible, competitive, and profitable wherever consumers shop. The company's Mercent Retail™ SaaS platform collects, tracks, optimizes and publishes retail's total merchandising offers, including catalog content, pricing, data and promotions across a broad network of digital advertising and eCommerce channels. Supported purchasing destinations include, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by veterans, is venture funded, and based in Seattle, WA. For more information, visit

Contact Information:

Mercent PR Contact
Kristine Szarkowitz

Tel: 206-832-3900