Mercent and Microsoft Host Joint Webinar Titled "Insider Tips for Microsoft Bing Product Ads" on Wednesday, June 26th, 2013

Companies Deliver Expert Insights to Help Large Brand Name Retailers Advertise for Online Profits

SEATTLE, WA--(Marketwired - Jun 25, 2013) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today it is hosting a joint webinar in partnership with Microsoft titled "Insider Tips for Microsoft Bing Product Ads."

There is increasing popularity in pairing images with product specific queries that has created quite the buzz in the search marketing world. Learn about the benefits of Bing Product Ads and how to prepare yourself for this exciting new advertising opportunity. You'll get a sneak peek into the Bing Product Ads Beta, tips and tricks on preparing and managing your feeds for Product Ads, and best practices for when it comes time to launch your campaigns.

Mercent's in-house expert and director of shopping programs Anthony Guarino will join Microsoft's paid search vertical manager Brittney Thomas for a 30-minute session focused on Microsoft Bing Product Ads. Together they will provide expert insight and best practices on how retailers can leverage this new program to expand their search advertising reach, increase their competitive stature, and drive online retail sales through They will also provide an exclusive preview of the Bing Product Ads Beta and tips and tricks on preparing and managing product feeds for optimal results on Bing Product Ads.

This complimentary webinar is open to professional eRetail executives, marketers and other industry professionals. Advance registration is required:

Date: Wednesday, June 26th, 2013
Time: 12:00 pm PT / 3:00 pm ET
Format: 30-Minute Presentation + Q&A
Questions: or 206.832.3971

Mercent Retail™ is the industry's most comprehensive channel management platform, giving retailers the power to reach more than 200 million customers with targeted products and improved placement on the most popular online marketing channels. Leading retailers like®, HSN, L'Occitane and others engage Mercent to develop and expand their approach to marketing and selling their complete product portfolio across popular comparison shopping engines (CSEs), and Google Shopping. In so doing, these retailers can increase profit margins and accelerate their competitive stature in the rapidly shifting eCommerce landscape.

For additional event registration information or to access previous Mercent Retail™ Webinars or to learn more about Mercent's full product portfolio contact Mercent Sales directly at or 206-832-3971. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at

About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, L'Occitane USA and others, reach and convert online shoppers. Supported purchasing destinations include, Google, eBay, Microsoft Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by veterans, is venture funded, and based in Seattle, WA. For more information, visit

Contact Information:

Mercent PR Contact
Kristine Szarkowitz

Tel: 206-832-3900