NEW YORK, NY--(Marketwired - Aug 6, 2013) - Restaurant interiors are generally static, filled with artwork that doesn't change very much or very often. That's not true at Dassara, a ramen restaurant in hip Brooklyn. Thanks to technology from Mitsubishi Electric as imagined by RAMENWERK, an interior design technology company, Dassara customers experience a visual as well as nutritious feast. And the changing display attracts new customers while drawing restaurant regulars back for more.
"Our display wall allows us to use projections, light and sound to dramatically change the look and feel of the room to suit a variety of clientele," said Justin DeSpirito, one of the owners of Dassara. "One night we'll have an upscale art event and the next we turn ourselves into a sports bar. As a result, we're busy every night of the week."
The dining room boasts a 21-foot by four-foot wall that shows artworks in an ever-changing display. The images are created by three Mitsubishi Electric extreme short-throw projectors and are edge blended so they appear to be one continuous piece of art. The projectors can show static images, movies, video or even televised sports events.
"Design concepts in the hospitality business tend to be either very generic in order to appeal to a large group of potential customers, or hyper-focused on a specific demographic," Ralph Jacobus, founder and CEO of RAMENWERK, said. "I realized that we could use new technologies to address these limitations and create amazing spaces -- at the press of a button and at an acceptable price point."
RAMENWERK also added color-coordinated LED lighting and a big-screen, high-definition television that hides behind a two-way mirror when not in use. There are noise-absorbing elements in the room that optimize sound distribution and a music system that is integrated into the lighting and projected content. It's a successful combination of art, light and sound that enhances the dining experience.
The system is centrally controlled and can automatically run themes or images on a pre-set schedule. A tablet interface allows for manual and/or remote control of all the elements.
"Our clients don't notice the technology, they notice only the result," mentioned DeSpirito. "They can enjoy the space, their conversation and their meals, without distractions."
About RAMENWERK LLC
Headquartered in New York City, RAMENWERK LLC is an Interior Design Technology company. The objective of RAMENWERK is to change the interior of any space at the press of a button! RAMENWERK is integrating a wide range of software, visual technologies and lighting solutions to provide an easy to manage, cost efficient and scalable solution for volume rollouts and frequent content change. More information is available at www.ramenwerk.com.
About Mitsubishi Electric Visual Solutions America, Inc.
Headquartered in Southern Calif., Mitsubishi Electric Visual Solutions America, Inc. markets projectors, data wall display systems, LCD digital signage monitors, industrial printers and professional photo printers. More information is available at www.MEVSA.com. Customers may also connect on Facebook (http://www.facebook.com/MitsubishiDisplays) and Twitter (http://twitter.com/MitsuDisplays).
Contact Information:
Contact:
Nancy Napurski
Lionheart Communications
585-967-3348
