Trillium Software Cites Demand for Proven Data Quality Solutions Driving Expansion in China

Data Quality Leader Continues to Expand Reach Into Evolving Chinese Market; New Resources Help Chinese Organizations Learn More About Data Quality Best Practices

BILLERICA, MA--(Marketwired - Dec 9, 2013) - Trillium Software, A Harte Hanks Company (NYSE: HHS) and a leading, global enterprise data quality solutions and services provider, today outlined its on-going expansion within the Chinese market. The company, citing an explosion of global demand for effectively managing data and ensuring information quality, has built up new local language, marketing and product support in the region, and in its software solutions. As part of Trillium's commitment to addressing the needs of both customers and alliances in China, the company has also launched its first Chinese-language website.

"China is quickly gaining an appetite for data quality solutions, and we are seeing many new opportunities for growth in the region. Data quality has become a critical business issue for many Chinese companies in order to compete and deal with local growth, in addition to U.S.-based multinational organizations conducting business in China," said John Nicoli, general manager and CEO at Trillium Software. "We have supported Chinese data as part of our data quality solutions for more than fifteen years; we are the one data quality software provider best positioned to provide optimal value to this marketplace."

Trillium Software continues to build upon years of delivering proven data quality solutions that are created with a deep, contextual understanding of Chinese data. Historically the majority of Chinese companies focused on operational application systems and infrastructure to ensure increased levels of efficiency. However, with a burgeoning number of international entities establishing links to businesses in the region and exposing them to customer-centric practices, Chinese organizations are taking a closer look at how to turn information assets into revenue growth. In China, data governance, regulatory issues and customer and product data quality demands are quickly becoming a strategic business priority for Chinese and global companies doing business in China.

Utilizing Trillium Software, customers with regional offices in China such as Cisco, Merck and Phillips have already improved their information quality by leveraging the software's ability to provide contextual understanding of the native Chinese data. Unlike other offerings, Trillium's support of multi-byte data, as well as out-of-the-box management of the nuances, culture and language, creates a data quality platform that is optimized for data management, data governance and data quality. Local partners such as ChinaSage are building on Trillium Software's history in the Chinese market and are selling proven solutions that have delivered results across the region for a number of years.

The new website will help Chinese companies better understand the business benefits, value and results that improved data quality can bring to their organizations. Visit the new site at It is translated into simple Chinese and provides links and documents to help organizations learn best practices for improving the value of their customer and product data. The site includes customer case studies, data sheets, white papers, position papers and specific content to help both business people and information technology professionals.

The site is currently available and fully functional with key sections that contain Chinese content such as:

  • A Company page that offers data quality information to help business users, technology professionals and data stewards learn about the value and impact of improving the quality of data across their organization,
  • Trillium Software product and solutions pages to provide more detailed content about the company's core offerings,
  • A "Contact Us" form that enables users to ask questions and inquire about software and services,
  • A focus on social business as well as a link to the Trillium Software Insights blog.

To learn more about Trillium's commitment to global data quality best practices please visit

About Trillium Software
Trillium Software, A Harte Hanks Company, is a leading, global enterprise data quality solutions and services provider. Trillium's data quality experts help organizations achieve increased business value from their global data management initiatives by providing enterprise data profiling and data cleansing software solutions that collaborate with existing data systems and applications.

Trillium's data quality suite of products enable business executives and information technology professionals to profile, govern, manage, cleanse, and visualize data for CRM, MDM, regulatory and compliance, data warehouse and business intelligence initiatives. The company offers industry-specific business solutions that help solve data problems experienced by financial services, insurance, risk, healthcare and retail professionals. For more information about Trillium Software and its offerings, call (978) 436-8900 in the United States and in APAC call ������� +86-21-62473561or visit Trillium Software online at

About Harte Hanks
Harte Hanks (NYSE: HHS) is one of the world's leading, insight-driven multi-channel marketing organizations, delivering impactful business results for some of the world's best-known brands. Through strategic agencies and our core marketing services, we develop integrated solutions that connect brands with prospects and customers, moving them beyond awareness to transactions and brand loyalty. Visit the Harte Hanks website at or call (800) 456-9748.

This document contains trademarks owned by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Trillium Software®, Trillium Software System®, Total Data Quality, Harte Hanks and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

Contact Information:

Media Contacts:
Michael Antonellis
Trillium Software, A Harte Hanks Company
(978) 439-3813