Mercent Joins Demandware LINK Partner Program to Drive Retail eCommerce Innovation; Partnership Accelerates Integration of Mercent Retail(TM) Platform Into Demandware Commerce

SEATTLE, WA--(Marketwired - Mar 4, 2014) - Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today it has become a Demandware LINK Technology Partner, joining a best-of-breed community committed to accelerating the adoption of innovative eCommerce technologies that are complementary to the Demandware® Commerce platform.

Mercent enables retailers to optimize retail product and offer visibility across a comprehensive set of digital channels that include product ad platforms like Google Shopping powered by Google Product Listing Ads (PLA), Amazon Product Ads and Bing Ads Product Ads; social shopping outlets; online marketplaces like Amazon, eBay, Sears and Rakuten Marketplace; comparison shopping sites; affiliate networks; and paid search platforms (Google AdWords, BingAds).

The Demandware LINK Technology Partner Program provides Demandware clients with a rich of set of pre-built integrations to cutting-edge commerce technologies and applications that can unlock revenue generating opportunities and enhance the brand experience. By reducing the cost and complexity of integrations, Demandware LINK allows retailers to adopt innovative third party technologies quickly and cost-effectively, allowing them to accelerate time to market and realize a faster return on their investment.

"The retail eCommerce industry is evolving at light speed, placing increased pressure on retailers to compete more effectively," commented Mercent Chairman and CEO Eric Best. "Mercent is focused on providing leading solutions to ensure leading brands reach and profitably convert shoppers wherever they are researching and buying online. We look forward to expanding the availability of our technology and services to Demandware's client base through LINK."

"Mercent has a tenured track record helping large brand name retailers benefit from effective online merchandising and promotion strategies," said Tom Griffin, SVP of Corporate Development at Demandware. "The integration of Mercent Retail with Demandware Commerce can further meet the dynamic needs of large retailers operating in today's highly competitive marketplace. We're pleased to add Mercent to the LINK partner community."

In addition, Mercent Retail™ complements product ad placement with deep retail analytics; business intelligence tools that highlight the products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI; and proprietary tools that allow retail marketers to take action on these insights.

To learn more about Mercent's full product portfolio, contact Mercent Sales at 206-832-3900 or email Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at

About Mercent
Through its award-winning Mercent Retail™ technology Mercent helps large brand name retailers, including 1-800-Flowers, the Home Shopping Network, GUESS?, and others, reach and convert online shoppers. Supported purchasing destinations include, Google, eBay, Bing, product ads, comparison shopping engines (CSEs), affiliate networks, social shopping sites and paid search and display advertising campaigns. The company was founded by veterans, is venture funded, and based in Seattle, WA. For more information, visit The company operates in the retail ecommerce market sector alongside companies like Google and Channel Advisor.

Contact Information:

Mercent PR Contact
Kristine Szarkowitz

Tel: 206-832-3900