TMP Worldwide to Share Brand Management Best Practices at Canada's Top 100 Employers & Luncheon

TORONTO, ON--(Marketwired - Mar 25, 2014) -

Rob O'Keefe, vice president of Brand Strategy for TMP Worldwide Advertising & Communications, LLC, a global, tech-enabled talent acquisition company

Will present "Employer Brand Management: A Path to Becoming a Top 100 Employer," during the annual Canada's Top 100 Employers & Information Luncheon.

Thursday, March 27, 2014 at 12:30 p.m. EDT.

Toronto Region Board of Trade - Room A/B
77 Adelaide Street W
Toronto, ON

For many organizations, the application of employer brand management is limited to talent attraction. However, the real power of employer brand management lies in creating an optimal experience for employees, all while attaining the necessary alignment to achieve organizational objectives.

During this informative presentation, Rob O'Keefe, vice president of Brand Strategy for TMP Worldwide, will discuss how employer brand management has evolved, common mistakes and how to overcome them, best practices and the benefits of employer brand management.

The luncheon will also give attendees the opportunity to gain insight on how they can apply to the 2015 Canada's Top 100 Employers competition, including the eight criteria the publication's editors use to select winners. In addition, they will discover how an organization can be considered for the Canada's Top 100 Employers project, as well as TMP's additional special-interest competitions covered by the same application. Luncheon participants will learn how they can have jobs listed, free of charge on, the official job search engine of the Canada's Top 100 Employers project, now used by more than 700,000 unique monthly visitors in Canada.

HR professionals interested in learning more about strategies for employer brand management are encouraged to register for this complimentary luncheon session. Space is limited, reserve at:

About TMP Worldwide
TMP Worldwide is a global, tech-enabled talent acquisition company that leverages software, advertising and creativity to develop and deploy our clients' employer brands across digital, social and mobile platforms connecting candidates with employers.

This strategic mix of talent and technology allows us to serve a global client base that spans virtually all sectors of private, public, and government employers, and positions us as the organization to define the standard of measurable and cost-effective solutions to the human capital management community.