Code Halos: How the Digital Lives of People, Things, and Organizations Are Changing the Rules of Business

New Book -- and Companion App -- Provide a Playbook for Winning With the New Rules of Business and Technology

HOBOKEN, NJ--(Marketwired - Apr 7, 2014) - Amazon beating Borders, Netflix beating Blockbuster, Instagram beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's new leading companies are winning by managing the information that surrounds people, organizations, processes, and products -- what the authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos.

Code Halos: How the Digital Lives of People, Things, and Organizations are Changing the Rules of Business (WILEY: April 2014; Hardcover and e-book $28.00 ISBN: 978-1-118-86207-0) shows leaders how digital innovators and traditional companies can build Code Halo™ solutions to drive success. In addition, Cognizant's Center for the Future of Work has released a companion app for Apple and Android tablets that provides an immersive, interactive experience so users can explore this market shift.

Gary J. Beach, Publisher Emeritus, CIO magazine, said Code Halos "is a must read, 21st century peer-based business survival manifesto for chief information officers who opt to be business game changers."

Far beyond Big Data and analytics, Code Halos are already sparking new commercial models that can dramatically flip market dominance from industry stalwarts to challengers.

"The authors make a convincing argument that the lifespan of your business is limited if you don't embrace data and analytics," offered Thomas H. Davenport, President's Distinguished Professor Babson College and co-author of Competing on Analytics.

In this new book, the authors:

  • Examine the explosion of digital information that now surrounds us and describe the profound impact this is having on individuals, organizations, and societies;
  • Use market and study data to show how the Crossroads Model can help anticipate and navigate this market shift;
  • Provide examples of how traditional firms like GE, Disney, Allstate and others are already harnessing the power of Code Halos;
  • Deliver tactical guidance on how to create more meaningful customer experiences, manage security and privacy (Don't Be Evil 2.0), pilot and scale new Code Halo solutions, and how your IT function can become Halo Heroes. 

"To engage digitally, one must see not only what users are doing but also the context in which they are doing it, a context made up of both their present state and their prior history and all this is contained in their Code Halo," said Geoffrey Moore, author, Crossing the Chasm, Dealing with Darwin, and Escape Velocity.

"More than a trillion dollars of value has been created by early adopters of Code Halo thinking," offered Malcolm Frank, one of the book's authors. "Although Code Halos first took hold in digital native companies, they are now becoming a universal platform for competition across almost every industry."

With reasoned insight, new data, real-world cases, and practical guidance, the Code Halos book and app show seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.

Contact Information:

For further information, contact:

Mara Stefan
Emerge PR

(617) 934-2483 ext. 501

Katy Smith

+44 (0)1243 770448