Fatboy(R) USA to create an inspirational lounging experience within the innovation village at C2MTL

DALLAS, April 9, 2014 (GLOBE NEWSWIRE) -- Fatboy® USA is excited to announce its upcoming opportunity as an official Experiential Partner for the C2MTL Conference May 27 - 29, 2014. Curated by creative agency, Sid Lee, C2MTL is an international annual conference; one that explores the relationship between commerce and creativity, and its potential to redefine business. C2MTL's partners include Cirque du Soleil and Fast Company. The immersive three-day event is designed for business leaders interested how creativity can drive their organization's strategic development. C2MTL demonstrates that creativity can take many different forms, especially when progressive discussions, collaborative workshops and lively debates offer so many unique, relevant and astonishing visions of the business world.

As an Experiential Partner, Fatboy has the privilege of providing their signature lifestyle products to furnish and create a comfortable and creative atmosphere that fosters the unique ideas of C2MTL for all conference participants.

"Developing creativity at a personal, team and organizational level is imperative for success in a world of accelerating change," said Paula Masters, President and CEO of Fatboy USA. "Savvy leaders recognize the need, but achieving it can be quite a challenge. C2MTL will be a platform for leaders to learn how to orchestrate changes in their organizations in innovative ways that will embrace and promote creativity. The Fatboy brand is all about creating an experience that engages people, so what better way to create an environment that promotes creativity and imagination than by providing energizing comfort with our lifestyle product."

With high profile speakers including James Cameron, Christian Louboutin, Tony Hsieh and Abigal Posner, thought-provoking presentations and privileged access to business powerhouses who have figured out how to incorporate creativity into business management, C2MTL will be an opportunity for participants from industries of all types to develop their business creativity skills and discover tools for stimulating their organization's innovation.

Fatboy USA looks forward to being an official Experiential Partner of this year's incredible and innovative, C2MTL conference. To learn more about this exciting conference please visit

About Fatboy®

Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box.  Fatboy has been challenging the concepts of lifestyle product since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy brings energizing comfort and smiles to people in over sixty countries worldwide with a growing line of lifestyle products. The Fatboy brand identity is anchored in iconic European design mixed with a creative twist that extends to all their product offerings.  They create iconic lifestyle products with a simple yet compelling idea reflected in their tagline, Deleting Dull. Their tagline aligns with what has remained the core of the Fatboy brand philosophy from birth, which is to design captivating product to evoke an authentic change in people's minds for the better through the experience they have with their lifestyle product.

About C2MTL

C2MTL is a non-profit organization aiming to reinvent the concept of the annual international conference, in order to better explore the "commerce-creativity" dynamic as well as its potential to redefine the business world. Every year, this immersive three-day event assembles renowned innovators from varied backgrounds. Participants are plunged into an intellectual and experiential environment that stimulates the left and right sides of their brains in order to develop their creative leadership skills. C2MTL features a tremendous variety of non-traditional experiences including presentations by renowned speakers, interactive exhibitions, multimedia presentations, collaborative workshops and a creativity Boot Camp, all held in a unconventional "Innovation Village" conceived exclusively by and for C2MTL.
About Sid Lee

Sid Lee is a global creative team of 600 professionals crafting innovative consumer experiences to drive value for top-tier brands. The company has grown into one of the most multidisciplinary firms in the world offering a unique holistic marketing approach. Sid Lee is co-owned by Cirque du Soleil, making for a powerful partnership that fuels our ability to deliver memorable experiences driven by creativity. Their clients expand to over 20 countries from ateliers in Montreal, Amsterdam, Paris, Toronto, to New York.

If you'd like more information about Fatboy® USA and its products, please visit and or e-mail


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