ArmourLite Watch Company wraps up first appearance at Outdoor Retailer

Outdoor Retailer Summer Market 2014 was August 6 - 9 in Salt Lake City, Utah

NORTH MIAMI BEACH, Fla., Aug. 11, 2014 (GLOBE NEWSWIRE) -- ArmourLite Watch Company wrapped up exhibiting for the first time at Outdoor Retailer Summer Market 2014 in Salt Lake City, Utah. Outdoorsmen from around the United States and international destinations stopped by the booth to check out the popular Isobrite T100 watch models as well as the new models ArmourLite announced on the first day of Outdoor Retailer. The all-new Isobrite Master Admiral Series and Executive Series watches offer the first Isobrite models to feature stainless steel construction combined with durable scratch-resistant sapphire crystal and 200m of water resistance. The revolutionary T100 tritium illumination make the Isobrite watches the easiest to see in any lighting environment, as the T100 means the watches are up to four times brighter than standard tritium watches on the market.

"As the outdoors market buyers came by the booth to check out the new offerings, it was great to see a lot of these individuals wearing our watches," says Ashley Diener, CEO and Founder of ArmourLite Watch Company. "They commented on how much they liked the features ArmourLite offers them compared to every other brand in the marketplace."

Throughout the four days of the tradeshow, ArmourLite Ambassador Chris Gillette of the hit television show Gator Boys on Animal Planet was at the booth to chat with show attendees and sign autographs. Chris currently wears the ArmourLite Professional Series AL48 Phantom and has put the watch through extreme tests both on and off the television show. Local NBC affiliate KSL in Salt Lake City stopped by the booth to interview Chris and were quite fascinated by his experience working with wildlife. Here's a link to the interview by KSL: &nid=1205 &s_cid=rss-extlink

About ArmourLite Watch Company

ArmourLite Watch Company revolutionized the watch industry as the first manufacturer to combine shatterproof glass construction with Swiss tritium illumination. In 2011, the company introduced the Isobrite watch line, the first to combine ultra bright T100 tritium with ultra lightweight polycarbonate construction. Designed to meet the demanding needs of law enforcement officers, military personnel, first responders and extreme outdoorsmen, ArmourLite and Isobrite watches provide the ultimate synthesis of accuracy, durability, and ease of use in all lighting conditions. For more information, please visit or call 1-888-355-4366.

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Photos accompanying this release are available at:

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