Alkaline Water Co. Adds Heimark Direct to Store Distribution for Southern California's High Desert

Single Serving Alkaline88 Propels DSD Expansion Plans for 2015

SCOTTSDALE, AZ--(Marketwired - Feb 27, 2015) - The Alkaline Water Company Inc. (OTCQB: WTER) (the "Company"), developers of an innovative state of the art proprietary electrolysis beverage process packaged and sold in 500ml, 700ml, 1-liter, 3-liter and 1-gallon sizes under the trade name Alkaline88, today announced entry into a key direct store distribution ("DSD") agreement with Indio, California based Heimark Distribution LLC ("Heimark").

Heimark, a well-established and respected beverage distributor, serves approximately 1,000 retailers throughout the Coachella Valley and High Desert of Southern California. As part of today's agreement, the company will initially carry Alkaline88's single serving 700Ml sports cap size to its regionally significant retail beverage customers. 

"Partnering with the outstanding team at Heimark brings a potential cumulative retail store count to nearly 5,000 outlets through the ongoing success of our constantly expanding Direct Store Distribution network," states Alkaline Water Company CEO and President Steven Nickolas. "The introduction of our single serving sizes has truly begun to propel our national DSD expansion plans. As we continue to grow and expand the Alkaline88 brand over the next fiscal year, we expect to see substantial growth in both overall store count and DSD's agreements. We look forward to a mutually beneficial affiliation with all our key DSD partners like Heimark, and we are committed to ensuring the relationship is good for them, good for us, and good for our stakeholders and investors."

Additional details of The Alkaline Water Company's business, finances, appointments and agreements can be found as part of the company's continuous public disclosure, and a reporting issuer with the Securities and Exchange Commission (SEC), available at

About The Alkaline Water Company, Inc. (OTCQB: WTER):
The Alkaline Water Company Inc. has developed an innovative, state of the art, proprietary electrolysis process that produces healthy alkaline water for a balanced lifestyle. The company is focused on the business of distributing and marketing the retail sale of its cost-effective packaged Alkaline88™ water beverage products. The Alkaline Water Company Inc. is currently in the midst of a national mass-market expansion program and is available for consumer sales at major retail locations across the United States. Learn more about The Alkaline Water Company Inc. by visiting:

About Alkaline88
Alkaline88™ is a premier bottled alkaline drinking water with an 8.8-pH balance. Enhanced with trace minerals and electrolytes, the product offers consumers the unique opportunity to purchase alkaline water in conveniently packaged 500ml, 700ml, 1-liter, 3-liter, as well as 1-gallon sizes. Learn more about the science of Alkaline88™ at

Notice Regarding Forward-Looking Statements
This press release contains "forward-looking statements. Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, The Alkaline Water Company Inc.'s expectations that as they continue to grow and expand the Alkaline88 brand over the next fiscal year, they expect to see substantial growth in both overall store count and DSD's agreements. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with developing new products and operating as a development stage company, our ability to raise the additional funding will need to continue to pursue our business and product development plans, competition in the industry in which we operate and market conditions. These forward-looking statements are made as of the date of this press release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements, except as required by applicable law, including the securities laws of the United States of America. Although we believe that any beliefs, plans, expectations and intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in the reports and other documents we file with the SEC, available at

Contact Information:


Media Contact:
The Alkaline Water Company Inc.
Amanda Logan
The Logan Agency
(480) 434-6623

Investor Relations
WTER Investor Relations
(480) 656-2423

Heimark Distribution LLC.
(760) 347-4052