Fatboy(R) USA Launches Brand New Website With Richer Visual Experience

DALLAS, April 28, 2015 (GLOBE NEWSWIRE) -- Fatboy® USA, the lifestyle brand that continues to "delete dull" by adding creativity and function to modern home and work environments, launched a brand new website targeted to create a richer visual experience. The new website design concept and layout, which was designed in-house, is expected to generate the utmost in engaging user interaction and introduce Fatboy USA in a new and unexpected way.

As brands become increasingly digital, it's important to utilize that all-important space not only to make sales, but more importantly, to create a stronger brand that customers can relate to and interact with. With that in mind, Fatboy USA will further define and cultivate their brand by manifesting their "Deleting Dull" tagline through products, people, places and experiences that align themselves with the Fatboy feel and personality.

"Our mission is to continue to design lifestyle products that are both functional and fashionable, but to also satisfy the emotional needs through the experience our customers have online when they visit our site," said Paula Masters, President and CEO of Fatboy USA. "We want to move people to connect and identify themselves with our brand in a richer way. It is all about engaging our fans and the element of surprise!"

Engagement is key, because content that is not engaging doesn't create traction with customers, and Fatboy USA has kept that idea at the heart of their new website design. Along with a new look and feel for their digital platforms, Fatboy also has additional unconventional initiatives integrated throughout the new rollout timeframe. These initiatives will continue with the element of surprise that Fatboy is known for in their design and ideals.

As Fatboy looks toward the future of their brand and the changes that come with continuing to be on the cutting edge of design, they also honor their core values that brought them to this well-earned place: that good design will always delete the dull, no matter what platform or what era.

About Fatboy®

Fatboy is a lifestyle brand that excels in thinking outside the box.  Fatboy has been challenging the concepts of lifestyle products since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy brings energizing comfort and smiles to people in over sixty countries worldwide with a growing line of lifestyle products. Their identity is anchored in iconic European design mixed with a creative spirit and a sense of humor that extends into all of their product offerings. Fatboy is known for creating iconic products with a simple yet compelling idea reflected in their tagline, "Deleting Dull." Their tagline aligns with what has remained the core of the Fatboy brand philosophy from birth, which is to design captivating product to evoke an authentic change in people's minds for the better through the experience they have with their lifestyle product.

If you'd like more information about Fatboy USA and its products, please visit www.fatboyusa.com and www.facebook.com/FatboyUSA or e-mail info@fatboyusa.com

A photo accompanying this release is available at:

Fatboy Brand Image_With Deleting Dull Logo

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