Decision Point Healthcare Solutions Finds Preventative Screenings a Strong Proxy for Member Engagement

Engagement Analytics Provider Mines Data on More Than 650,000 Medicare Members to Uncover Relationship Between Behavior and Clinical Outcomes


BOSTON, MA--(Marketwired - May 11, 2015) -   Decision Point Healthcare Solutions, the leader in providing engagement analytics solutions to the health care industry, today announced that it has determined a strong correlation between plan member engagement and preventive screenings behavior. It was found that members who routinely get their preventive screenings consistently exhibit more desirable clinical and non-clinical behavior, and better clinical outcomes. The findings emerged in an analysis of the behavior of more than 650,000 Medicare members.

Decision Point found that members who routinely get their preventative screening compare to their less compliant counterparts in the following ways:

  • Readmissions were 20% higher for members who did not have a preventative visit versus those who did; and,

  • Voluntary Disenrollment is more than 40 percent higher for members who did not have a preventive visit during the prior 12 months.

Additionally, the Decision Point analysis revealed that members who routinely get their preventive screenings also have stronger engagement profiles: they call their health plan call center more frequently, they have been with their primary care physician longer, and they visit their primary care physician more frequently. 

Decision Point Healthcare Solutions hypothesizes that members who routinely get their preventive screenings are more engaged in their healthcare, are more emotionally and mentally committed to taking care of themselves, and have more confidence in navigating the healthcare system. In other words, preventive screening rates can serve as a strong proxy for member engagement.

"By aggregating and analyzing the behavior of a significant number of Medicare members, we have been able to pinpoint some interesting relationships between how members behave and their actual health outcomes," said Saeed Aminzadeh, founder and CEO of Decision Point Healthcare Solutions. "By consistently promoting preventive screenings, health plans are doing much more than improving members' compliance with evidence-based guidelines. They are taking steps to get relatively unengaged members to behave like engaged members, thereby incrementally improving overall clinical and non-clinical performance."

Interactive Resources
Read the Decision Point Blog: "Why Preventative Screenings Matter."

Learn more about Decision Point's population health management solutions.

About Decision Point
Decision Point Healthcare Solutions was founded on the principle that health plan clinical, financial and operational performance can be greatly improved by making informed predictions on strategic decisions. Decision Point delivers ground-breaking solutions that deploy "Micro-segmentation" and "Micro-targeting " -- marketing techniques that have been used by consumer brands to advance market share and promote customer loyalty -- to improve quality, satisfaction and retention. For more information about Decision Point, please visit www.decisionpointhealth.com.

Contact Information:

Media Contact for Decision Point:
Joan Geoghegan
Cavalier Communications LLC

978-371-3921