WESTBROOK, CT--(Marketwired - May 12, 2015) - O'Brien Communications Group (OCG) has been selected by Investment Conversions & Consulting, Inc. (ICC) to re-stage, re-position, and promote the prominence of its brand. ICC is a provider of consulting, data management, and software implementation services to the investment-management industry.
"For most of our 22-year history, we've been fortunate enough to attract most of our business by word of mouth," said Andrew Sehulster, Chief Operating Officer at ICC. "Now, market conditions have changed in ways that require marketing expertise beyond our own brand-management acuity. It's just not part of our core skill set. OCG's success, their experience, their industry knowledge, and the personal nature of their interaction with us made them a perfect fit at this stage of our evolution."
"From our first conversation with Andy, we established a mutual rapport," said Mark O'Brien, founder and Principal of OCG. "We were eager to learn from each other. And we recognized a match in chemistry and philosophy that quickly led to trust. We look forward to a rewarding relationship with ICC, one in which success and learning opportunities continue to be reciprocal."
About O'Brien Communications Group
O'Brien Communications Group, LLC, is a business-to-business brand-management and marketing communication firm. OCG offers strategic consultation and planning services. OCG creates, packages, distributes, and measures the effectiveness of brands, messages, and marketing communication programs. OCG stands behind its work. For more information, please visit www.obriencg.com, e-mail info@obriencg.com, or call 860-944-9022.
About ICC
ICC is a management consulting and technical services firm serving the insurance, investment management, and mutual fund industries. The firm was founded to help institutional investors implement investment management applications; and while it has expanded into other areas, that remains the core of the business. ICC is known for its financial industry merger expertise, having created recognized best practices in investment-accounting system integrations. Since 1993, ICC has integrated investment systems in some of the most high-profile mergers in the industries it serves, while providing business and technical analysis, software recommendations, vendor selection, and process improvement for management and operations. Its proprietary IRDB® software enhances the effectiveness of their projects, as well as their clients' management and operations reporting. For more information, please visit www.iccinc.com, email info@iccinc.com, or call 877-436-1919.
Contact Information:
Media contact:
JoAnna Bennett
860-333-5009