Strategic Property Partners Taps to Manage Parking Operations

Parking Attendants Using PRIME Powered by ParkHub Make Event Parking Faster and Easier

DALLAS, TX and TAMPA, FL--(Marketwired - Nov 24, 2015) -, creators of PRIME -- a mobile point-of-sale (POS) platform purpose built for the unique needs of parking lot attendants and operators, today announced completion of an agreement to manage parking operations for Strategic Property Partners, the real estate development joint venture between Cascade Investment, LLC, and Jeff Vinik.

SPP's parking operations, which include parking for sports and entertainment events at Amalie Arena, will utilize PRIME's cloud-based software and the platform's associated handheld processing device. This speeds up the parking process for customers by enabling parking attendants to accept credit cards, record cash payments and validate QR/bar codes from pre-purchased parking reservations.

"Parking is often a venue operator's first point of contact with customers, so we recognize that SPP has entrusted ParkHub with something special, and we will seize this opportunity to make a lasting positive impression," said George Baker, founder and CEO of "With PRIME powered by ParkHub, parking customers get more payment options and less time in line while delivering real-time information that makes the overall parking enterprise operate more smoothly."

PRIME powered by ParkHub provides parking operators a level of control they have never experienced, such as the ability to dynamically adjust pricing based on supply and demand, and manage personnel assignments to maximize efficiency. This is made possible by a real-time cloud-based dashboard that enables parking operators to view parking inventory, transactions and traffic flow. The system reports this information in real-time via an LTE network and WiFi to a cloud-based platform that operators can view on any connected device.

"SPP has been impressed with ParkHub's innovative use of technology and information to improve the parking experience," said Jim Shimberg, Chief Operating Officer of Strategic Property Partners. "We expect ParkHub's involvement in managing parking operations will help SPP concentrate on our core business: developing downtown Tampa's as a connected urban multi-use project on the waterfront."

To learn more about PRIME powered by ParkHub, email or visit

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About Strategic Property Partners, LLC:
Strategic Property Partners is a real estate development joint venture between Cascade Investment, LLC, and Jeff Vinik. SPP is developing its 40 acres in Tampa's downtown as an urban multi-use waterfront project which will promote a walkable, sustainable, wifi-connected, and healthy environment for tenants, residents, students, and guests. The project will be the world's first WELL Certified city district for wellness. SPP currently owns the 719-room Marriott Waterside Hotel and Marina as well as Channelside Bay Plaza, both of which are located on the water. While the entire SPP project will be developed over time, a number of projects are planned to start construction: a new 400-500 room hotel, a 650,000 square foot signature office tower, 200,000 square feet of retail, restaurants and entertainment venues, the University Of South Florida Morsani College Of Medicine and Heart Institute, as well as an adjoining office building to house health industry-related businesses. The district is well-located in downtown Tampa surrounded by water on three sides and possesses a number of exciting amenities in close proximity which attract over three million visitors annually: Amalie Arena (home to the Tampa Bay Lightning National Hockey League team and many concerts and other events), Tampa Bay History Center, Tampa Convention Center, Florida Aquarium, and an active passenger cruise terminal. When all three phases of the project are completed, the development will be approximately 6,000,000 square feet of commercial, residential, and retail space with a total investment exceeding $2 billion. For more information about SPP's vision and our team, please visit

About is a Dallas, Texas-based technology company serving the global parking industry. The company's two services, and Parking Revenue Inventory Management Enterprise (PRIME), are dramatically improving the customer experience while increasing revenue for the parking provider. is an online parking reservation platform is easy to use and simplifies the parking process for both the parker and parking owners and operators. PRIME is a mobile POS system that processes and records payments, and reports vital information to parking operators in real-time. To learn more, visit

Contact Information:

Jarrod Fresquez
Office: 877.417.7768 x 22
Cell: 214.663.0505

ParkHub PRIME handheld device Results of PRIME powered by ParkHub.