NBCUniversal News Group Teams with Taboola to Power Native Advertising, Audience Exchange and Page Personalization

Collaboration Will Support Audience Engagement and Native Ad Solutions across NBCNews.com, MSNBC.com, TODAY.com, and CNBC.com

NEW YORK, May 24, 2016 (GLOBE NEWSWIRE) -- Taboola®, the leading global discovery platform, today announced an expansion to their exclusive partnership with NBCUniversal News Group, one of the most influential and respected portfolios of on-air and digital news properties in the world. The collaboration integrates Taboola’s predictive technology and the Taboola Native ad server across NBCU News Group’s desktop and mobile homepages, section fronts, and content pages.

The NBCU News Group will serve as an advisory partner for Taboola Native, contributing ideas and ongoing feedback regarding new product capabilities. Powered by Taboola’s predictive technology, Taboola Native is a next-gen native ad server that enables publishers to promote Facebook-like branded content recommendations, drawing from both on-site “custom content” created by NBCU News Group, as well as off-site branded content that lives across the web. Advanced testing capabilities allow publisher teams to uncover the most impactful “packaging” for each content item (e.g. thumbnail, headline) and promote those stories to the right users at the right time.

Acting as a search engine in reverse, Taboola’s predictive technology analyzes hundreds of real-time signals (such as location, device type, referral source, social media trends, and more) to match people with the top items they are most likely to be interested in consuming next, generating more than one billion clicks each month.

Taboola’s Audience Exchange will further enable NBCU News Group to manage the flow of traffic across its network and partner sites, driving users to the most relevant and high-value pages in real-time.

“Given the breadth of our company’s digital offerings, and the rapid changes we continue to see throughout the industry, NBCU News Group is always looking for expert partners that can provide flexibility and anticipate the trends that will drive consumer behavior in the years ahead,” said Elisabeth Sami, SVP of Strategy and Business Development for NBCU News Group. “We’re excited about continuing to work with Taboola, and expanding the reach of our native content.”

NBCU News Group will also use Taboola’s Full Page Personalization to create customized experiences by adjusting the entire site design and layout in real-time, based on the user behind the screen. With this approach, people who share frequently will see prominent sharing buttons, people who like videos will see additional video posts, and more.

“After spending several years building out new applications for our predictive technology, there’s nothing more exciting than the opportunity to execute on that vision with such a major global company as NBCUniversal,” said Adam Singolda, Founder and CEO at Taboola. “This is a pivotal moment for the industry at large, as we seek out new ways for publishers to retain and develop their audiences, and empower their sales team with technology to achieve high CPMs like we had in the year 2000 when display advertising was rocking. We’re honored to partner with the team at NBCU and look forward to working together on these projects in the years ahead.”

About Taboola
Taboola is the leading discovery platform, serving over 360 billion recommendations to over 1 billion unique visitors every month on some of the Web’s most innovative publisher sites, including USA TODAY, Business Insider, Chicago Tribune, and The Weather Channel. Headquartered in New York City, Taboola also has offices in Los Angeles, London, Tel Aviv, New Delhi, São Paulo, and Bangkok. Publishers, marketers, and agencies leverage Taboola to retain users on their sites, monetize their traffic, and distribute their content to drive high-quality audiences. Learn more at www.taboola.com and follow @taboola on Twitter.

About NBCUniversal News Group
The NBCUniversal News Group is one of the most influential and respected portfolios of on-air and digital news properties in the world, reaching over 147 million people each month. The Group includes NBC News, a broadcast leader of global news and information for over 75 years and home to such respected programs as "NBC Nightly News with Lester Holt," "Today," "Meet the Press," and "Dateline;" MSNBC, the premiere destination for in-depth analysis of daily headlines, insightful political commentary and informed perspectives reaching more than 96 million households worldwide; as well as The Weather Channel and digital platforms including the NBC News Digital Group, and MSNBC.com. The NBCUniversal News Group also extends on its nationwide network of owned and affiliate stations and NBC News; as well as MSNBC on Sirius XM radio. For more information about NBCUniversal, please visit www.NBCUniversal.com. 


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