MINNEAPOLIS, Aug. 08, 2016 (GLOBE NEWSWIRE) -- Evine Live Inc. (NASDAQ:EVLV), a shopping destination and curator of video content across all screens big and small (evine.com), announced today that it will debut SIROTTM, an exclusive anti-aging skincare line, on August 19th. Founded and created by world-famous hand supermodel Ellen Sirot, the collection uses advanced, patent-pending Transformative Glass Technology™ to deliver a skincare collection and philosophy never seen before in the industry. Through an innovative day and night system for the face, body and hands, normal looking skin can achieve a glass like appearance.
“In the world of modeling and advertising, few hand models are as prolific and revered as Ellen Sirot. We’re thrilled to share her story, expertise and product with Evine customers,” said Michael Henry, Chief Merchandising Officer at Evine. “We look forward to building the SIROT brand at Evine and will continue to bring customers exclusive values on the industry’s latest technologies and trends.”
For over two decades, Sirot’s ageless hands have earned her worldwide acclaim as the “Supermodel of Hands.” Her portfolio includes numerous household brands, such as Neutrogena, Dawn Dish Soap, Sally Hansen and Campbell’s. Sirot has also worked as a “hand-in” for A-list celebrities and TV personalities such as Katie Holmes, Sarah Jessica Parker and Hillary Swank.
“Every woman has ‘that moment’ – the moment when they first notice their skin isn’t as smooth and youthful as it once was. For me, that moment came 15 years ago when I looked down at my hands… my livelihood… and saw the first signs of aging. I couldn’t sit idly by and watch my hands age. I had to do something about it. I made it my mission and set out to find the perfect anti-aging hand cream,” said Ellen Sirot. ”What I didn’t know 15 years ago was that my quest for youthful hands would lead me to an ingredient as powerful as Transformative Glass Technology. Finding this technology changed everything for me. That’s when I decided I couldn’t let my life go by without sharing this discovery.”
SIROT works by using its patent-pending Transformative Glass Technology to transform the look of skin into a glass like surface. Using a day and night philosophy, SIROT brings immediate and long term results to anyone who wants to look younger and feel better about their skin and appearance. Easy and effortless, the routine takes less than one minute a day and night.
“There are ingredients in these beautiful glass bottles that will amaze you,” continued Sirot. “A combination of unique peptides, 3-D oat sugars and mushrooms that create the look of toned skin; even molecules based on silicium that support the appearance of collagen, volume and elasticity. It’s really natural and just so effective. The best of science and nature working together hand in hand!”
SIROT features a full line of anti-aging products for face, body and hands, including day and nighttime cleansers. Everything is dermatologically tested, cruelty-free and free from parabens, sulfates, petroleum/petrolatum, mineral oil, ethanol, phthalates and artificial colors. Committed to easy, quick and effective solutions, SIROT aims to change the look and feel of skin while helping women fall in love with their skincare routines.
SIROT debuts live on Evine on August 19 at 6PM and 10PM ET; August 20 at 11AM, 3PM and 8PM ET; and August 21 at 1PM ET.
Viewers are invited to watch the premiere via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channels 134 and 228 and the nation's top cable providers. Find Evine in your area: bit.ly/1CNa450.
For more information on SIROT, visit www.evine.com/SIROT. For more information on Evine, please visit www.evine.com.
About Evine Live Inc.
Evine Live Inc. (NASDAQ:EVLV), a shopping destination and curator of video content across all screens big and small (evine.com), operates Evine, a digital commerce company that offers a compelling mix of proprietary, exclusive and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. Evine reaches approximately 88 million cable and satellite television homes 24 hours a day with entertaining content in a comprehensive digital shopping experience.
Please visit www.evine.com/ir for more investor information.