Gongos Leverages Technology-Based Solutions to Propel Consumer-Centric Decision Making

AUBURN HILLS, MI--(Marketwired - December 08, 2016) - With its prolific development of customized technology platforms -- including knowledge portals, data simulators, dashboards, dynamic reporting tools and online communities -- Gongos, Inc. has charted nearly 200% growth across new business in 2016, as announced today by president & CEO Camille Nicita. As a result of this growth and demand in meeting clients' needs to fuel decision making, Nicita appoints Jason Muxlow to Vice President, Technology, to oversee the integrity of the company's software environments, technology and infrastructure as it relates to its proprietary decision intelligence tools.

"Our newest capabilities run the gamut of granular deep dives into primary and enterprise data, to customizable do-it-yourself platforms that promote story-driven approaches," said Nicita. "We build these platforms to meet our clients' organizations where they are, while supporting business challenges and opportunities fueled by consumer insights."

According to Mike McKewin, Senior Market Research Manager, Retail and Branded Partner Cards, Capital One, "Gongos' analytics and data science teams developed an online portal for our business unit of 200+ associates across functional areas to enable fingertip access to insights and data. It truly has had a measurable impact on our business."

He adds, "The portal has been a powerful enabler for socializing a shared customer insight platform across our organization, while informing our marketing strategy, inspiring our creative team, and identifying new hypotheses that fuel our Digital Design team."

Gongos' technology and IT teams support its data analytics, data sciences and digital methods teams across multiple areas of the business; while Muxlow empowers an agile team of developers with backgrounds in web and app design and development, rich media and gaming. As former Senior Director, Technology, his deliberative strengths fuel his ability to consult with teams across the company. He was spotlighted as Technology Leader in Survey Magazine's March 2015 issue, and holds a B.A. in Management Information Systems & minor in Computer Science from Oakland University.

Gongos' platforms serve distinct purposes for clients across many verticals and industries. Essentially building a "hub" for primary, secondary and enterprise data, these tools can be leveraged across interdisciplinary teams within organizations to add ample processing power to compounding and complex data, as well as story-driven insights.

Gongos, Inc. is a decision intelligence company that partners with Global 1000 corporations to help build the capability and competency in making great consumer-minded decisions. Gongos brings a consultative approach in developing growth strategies propelled by its clients' insights, analytics, strategy and innovation groups.

Gongos works with companies such as Mars, Kraft Heinz, Nestlé Purina, Johnson & Johnson, UnitedHealthcare, GM and FCA. In 2007, the company was first named to the Inc. 5000 list of "The Fastest Growing Companies in America" and is among the AMA Gold Top 50 U.S. market research organizations. For further insight into the Gongos culture, visit gongos.com.

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