Local Digital Marketing Simplified for Retailers as New England Appliances and Electronics Group Partners with Promoboxx

Promoboxx Recognized for Enabling Local Appliance Store Owners to Take Digital Marketing Action

Boston, Massachusetts, UNITED STATES

BOSTON, Dec. 13, 2016 (GLOBE NEWSWIRE) -- Promoboxx, a SaaS marketing platform that connects and aligns national brands and their local retailers, today announced their partnership with the New England Appliances and Electronic Group (NEAEG). The NEAEG is a cooperative buying organization whose goal is to give independent appliance stores a market advantage over big box retailers. Recently launched, the NEAEG’s Preferred Digital Vendor Program looks to help local appliance retailers succeed in digital marketing by certifying solutions that are trustworthy and in the best interest of the local retailer. Promoboxx is among the first vendors to be certified and offers appliance stores access to promote professional brand content for Frigidaire, Electrolux, GE Appliances, Haier, Fisher Paykel, and Speed Queen across their digital channels (website, Facebook, Instagram, Twitter, email) via the Promoboxx platform.

Local appliance retailers are time-strapped and wear several hats (sales, finance, service, marketing, etc.). Given their limited bandwidth, small business owners need help and resources to understand the importance of having a digital footprint to survive and thrive in today’s marketplace. The NEAEG supports almost 120 independent appliance retailers with this by providing dedicated digital marketing tools, solutions, webinars, and marketing advice as part of its member benefits.

Both the NEAEG and Promoboxx, share a common belief that locally-owned businesses have the most profound impact on their communities and seek to help them succeed in today’s retail environment. “The Preferred Digital Vendor Program seeks to provide certified, trustworthy digital marketing vendors that have been vetted by us. Having previously been a Promoboxx customer during my time at Electrolux, I was familiar with how the platform makes it super easy for appliance dealers to publish quality brand content across their digital channels. Their support team is exceptional and Promoboxx is sponsored by the brand, which makes it free to the local retailer - all of these things make them a great partner,” states Shelley Kanther, Marketing and Digital Strategy Consultant at the New England Group.

Promoboxx, also an advocate for local businesses over big box retailers, has a thorough understanding of the current challenges faced by independent appliance store owners. Ben Carcio, CEO and Co-Founder of Promoboxx, states, “We are excited to become an official partner of the New England Group as we share a common interest in doing what’s best for the local retailer. Today’s appliance dealers are time-strapped and are struggling with how to do it all - run a business and find the time to market their store properly. Our goal at Promoboxx is to make digital marketing simple, easy, and effective for the tens of thousands of retailers we serve.”

To learn more about how Promoboxx connects and aligns brands with their local retailers, visit www.promoboxx.com.

About Promoboxx

Promoboxx is the only marketing platform that connects and aligns national brands and local retailers to drive sales. Founded in 2010 and headquartered in Boston, Mass., Promoboxx works with leading brands in the outdoor, footwear, auto, appliance, flooring, animal nutrition, and hearing aid industries. More information is available at www.promoboxx.com.


The New England Appliance and Electronics Group (NEAEG) is a cooperative buying organization consisting of 117 independent appliance retailers encompassing 161 storefronts throughout New England and northern New York. Its goal is to provide the most competitive pricing through valued vendor partnerships as well as merchandising and advertising guidance for its members to ensure market advantages over big box corporations. NEAEG’s 300,000 square foot warehouse stocks over 85 appliance, electronics, furniture and bedding brands, all available for delivery to its members within a day. Founded in 1963, NEAEG has grown steadily, relying on the principles of strength in numbers, the power of collaboration and a belief that locally owned and operated businesses are the foundation of our communities.


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