Informatica Launches Support for Adobe Cloud Platform with New Connector

Accelerates Access to Experience Data for Marketers Providing Better Insights to Fuel Digital Experiences

Redwood City, Calif., March 27, 2018 (GLOBE NEWSWIRE) --

  • Providing first third-party connector to Adobe Cloud Platform and Experience Data Model for effective data integration and marketing campaign insights
  • Accelerating the loading and merging of Experience Business data for better customer engagement
  • Building on long-standing Adobe partnership to bring impactful insights to today’s data-driven marketers

Informatica®, a leading enterprise cloud data management provider, today announced the launch of its Adobe Cloud Platform connector with native Experience Data Model (XDM) support. The connector will provide an out-of-the-box integration of Adobe Cloud Platform to other powerful applications, leveraging Informatica’s cloud data management capabilities, to accelerate access to business data for marketers. It will be the first third-party data integration connector available for Adobe Cloud Platform.

Informatica Intelligent Cloud Services (IICS) makes it easy for users to integrate data with Adobe Cloud Platform using pre-built connectivity to hundreds of on-premises and cloud sources. Customers deploying hybrid and multi-cloud data strategies, require a leading, independent integration data management solution to facilitate the necessary integrations resulting in more effective data-driven marketing.

Using the Informatica Connector for Adobe Cloud Platform, customers can accelerate the loading, transformation and merging of Experience Business data such as accounts, profiles, events, products and consumer behavior data into the Experience Data Model (XDM), the standard data model of Adobe Cloud Platform. Customers can also read Experience Business data expressed in XDM and synchronize it with other applications, both on-premises and in the cloud.

To learn more about the new Adobe Cloud Platform connector from Informatica, click here.

Supporting Quotes

  • “Informatica is an iPaaS market leader and a key partner in the Adobe ecosystem. Our strategic collaboration has made Informatica the first independent software vendor Adobe has worked with on Adobe Cloud Platform,” said Suresh Vittal, vice president, Platform and Products, Adobe Experience Cloud. “Our collaboration has resulted in a deep, engineering-level co-development of the connector, providing our customers with a robust data management solution to power their integration needs. In today’s landscape of hybrid and multi-cloud deployments, we know that Informatica can offer our customers an impactful, independent integration and data management solution.”
  • “Marketing has become the leading data-driven function in most organizations. I’m excited to see Adobe’s continued innovation and advancement on the platform that empowers users with data, leveraging Experience Data Model (XDM),” said Ronen Schwartz, senior vice president and general manager, Big Data, Cloud and Data Integration, Informatica. “The marketplace is evolving, making data the cornerstone of a successful campaign that drives influential and relevant customer experiences. Adobe Cloud Platform allows marketers to unleash the power of data to drive more effective and personalized campaigns through the power of data integration – a specialty of Informatica’s. We are excited to continue our work with Adobe to better enable today’s marketers.”

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About Informatica
Informatica is the only Enterprise Cloud Data Management leader that accelerates data-driven digital transformation. Informatica enables companies to unleash the power of data to fuel innovation, become more agile and realize new growth opportunities, resulting in intelligent market disruptions. With over 7,000 customers worldwide, Informatica is the trusted leader in Enterprise Cloud Data Management. For more information, call +1 650-385-5000 (1-800-653-3871 in the U.S.), or visit Connect with Informatica on LinkedInTwitter and Facebook.

About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services designed to give enterprises everything needed to deliver exceptional customer experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform and integrated with Adobe Creative Cloud and Document Cloud. Leveraging Adobe Sensei’s machine learning and artificial intelligence capabilities, Adobe Experience Cloud combines world-class solutions, a complete extensive platform, comprehensive data and content systems, and a robust partner ecosystem that offer an unmatched expertise in experience delivery.


Note: Informatica and Informatica Intelligent Cloud Services, are trademarks or registered trademarks of Informatica in the United States and in jurisdictions throughout the world. All other company and product names may be trade names or trademarks of their respective owners.

The information provided herein is subject to change without notice. In addition, the development, release and timing of any product or functionality described today remain at the sole discretion of Informatica and should not be relied upon in making a purchasing decision, nor as a representation, warranty or commitment to deliver specific products or functionality in the future.


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