Decision Point and Harvard Pilgrim to Speak at Population Health Summit

Game-changing Lessons on Improving Performance through Member-Centric Outreach

BOSTON, May 09, 2018 (GLOBE NEWSWIRE) -- Decision Point Healthcare Solutions the leader in health plan member experience management, today announced that CEO Saeed Aminzadeh will be a featured speaker at the Population Health for Medicare, Medicaid and Duals Summit in Arlington, VA, on May 16. Noreen Hurley, Star Quality & Performance Program Manager at Harvard Pilgrim Health Care, will co-present with Mr. Aminzadeh, sharing perspective and success from Harvard Pilgrim’s deployment of a proactive member outreach strategy.

Population Health is transitioning from volume to value using the five pillars of Data Aggregation, Risk Stratification, Care Coordination, Provider Engagement and Patient Outreach. Population Health for Medicare, Medicaid and Duals is an event to educate the industry, sharing keys to develop a coordinated, cross-organizational approach that focuses on:

  • Organizational Structure to Optimize Data
  • Care Management and Value Based Care
  • Provider and Community Engagement
  • Member Engagement
  • Regulatory and Policy Changes

What:                  Improving Performance through Impactful, Holistic Member-Centric Outreaches

When:                 12:55 p.m., Wednesday, May 16, 2018 

Where:                Le Méridien, Arlington, VA (Washington, D.C.)

Who:                   Saeed Aminzadeh of Decision Point, with Noreen Hurley, Program Manager, Star Quality
& Performance, Harvard Pilgrim Health Care

Session attendees will learn how to deploy disease management by population segment to boost performance scores, increase care quality and minimize risk for health plans. Co-presenters Mr. Saeed Aminzadeh and Ms. Noreen Hurley will share first-hand advice on how plans can improve performance across multiple measures and target multiple outcomes without over-communicating with members.

Specifically, Ms. Hurley and Mr. Aminzadeh will discuss how Harvard Pilgrim has deployed a proactive member outreach strategy by evaluating each member based on their behavioral and engagement risk. The session will cover targeting members for selected outreaches, blending member outreaches that cover multiple domains - such as HEDIS and CAHPS - and coordinating the timing of outreaches to yield the greatest impact.

“The foundational part of any healthcare member engagement initiative is predicting behavior, so plans can target the right types of interventions with the right intensity to the right individuals,” said Mr. Aminzadeh. “By assessing member profiles and building personas, payers can target which members to engage, fine tune the intensity of engagement and intelligently communicate using content that specifically matters to each member.”

About Decision Point

Decision Point Healthcare Solutions was founded on the principle that health plan clinical, financial and operational performance can be greatly improved by making informed predictions on strategic decisions. Decision Point delivers ground-breaking solutions that deploy “Micro-segmentation” and “Micro-targeting “ – marketing techniques that have been used by consumer brands to advance market share and promote customer loyalty – to improve quality, satisfaction and retention. For more information about Decision Point, please visit

Media Contact:
Mike Schultz
Cavalier Communications LLC