SimpliSafe Expands Leadership Team On the Heels of Massive Investment

Following A Significant Investment From Hellman & Friedman, SimpliSafe Grows Its Senior Team With Two Strategic Hires

BOSTON, Aug. 10, 2018 (GLOBE NEWSWIRE) -- SimpliSafe®, a leading provider of home security, today announced two major additions to its leadership team. Don Nelson, formerly of Vistaprint, steps into the role of Chief Technology Officer, and Wade Devers, formerly Executive Creative Director and Managing Partner at Arnold Worldwide, joins the company as its first Creative Director. These top-level hires follow the recent announcement of SimpliSafe’s investment from leading private equity firm, Hellman & Friedman LLC.

Wade Devers started his advertising career in 1990 at Leonard, Monahan, Lubars & Partners. In 1999, Devers began a 19-year run at at Arnold Worldwide, ending as a Managing Partner and Executive Creative Director. During his time at Arnold Worldwide, Devers notably served as Creative Director on one of its keystone accounts, Jack Daniels. Devers has been recognized by the most notable creative showcases, including Cannes Lions, D&AD and the One Show.

As Creative Director, Devers will lead SimpliSafe’s in-house creative agency. SimpliSafe has received widespread acclaim, including being named “the best home security system” by Wirecutter, and Devers will continue to drive design leadership forward. “When I first saw the all new SimpliSafe, I was impressed with its intelligent design and tasteful presentation. That signaled to me that SimpliSafe understands the power of creativity, and I believe we can leverage creativity as a significant business advantage,” said Devers. “Beyond the product itself, I believe deeply in the SimpliSafe mission, and I am thrilled to help grow the brand and bring humanity to home security.”

Don Nelson began his career as a software engineer and joined Sapient in 1993 to lead large scale software development engagements for Fortune 500 companies. In 2006, Don joined Vistaprint/ Cimpress as Senior Vice President of Engineering, and was responsible for all technology strategy, architecture and software engineering that enabled Vistaprint to scale from $150 million to $1.2 billion in revenue. Nelson specializes in working with companies that are disrupting their industries to keep them on track as they scale rapidly.

As Chief Technology Officer at SimpliSafe, Nelson will oversee the engineering and research and development teams. “I initially became excited about SimpliSafe because their technology has been disrupting the home security industry for over a decade,” said Nelson. “The team has managed to create an extremely high-functioning and high-quality product at an incredibly fair price, and I’m looking forward to helping them develop their award-winning system even further.”

About SimpliSafe
SimpliSafe fundamentally changed the alarm industry, pioneering a new way to make home the safest place on earth for everyone. Founded in 2006, SimpliSafe was the first to offer homeowners professional-grade monitored home security with no long-term contracts and at radically fair prices. SimpliSafe now protects over 2 million people. The company remains committed to its founding goal: to make every home secure. For more information on SimpliSafe’s award-winning home security solutions, please visit

About Hellman & Friedman
Hellman & Friedman (“H&F”) is a leading private equity investment firm with offices in San Francisco, New York, and London. Since its founding in 1984, H&F has raised over $35 billion of committed capital. The firm focuses on investing in outstanding business franchises and serving as a value-added partner to management in select industries including consumer & retail, software & technology, internet & media, financial services, business & information services, healthcare and industrials & energy. For more information on Hellman & Friedman, please visit

Media Contacts

LaunchSquad for SimpliSafe

Hellman & Friedman
Abernathy MacGregor
Patrick Clifford, 212-371-5999