VeriSolutions Closes Its Series A Led by Avery Dennison, Atlanta Seed Company and Service Provider Capital

ATLANTA, Nov. 29, 2018 (GLOBE NEWSWIRE) -- VeriSolutions, an Atlanta-based Internet of Things (IoT) enabled software startup company, has closed its Series A round financing led by Avery Dennison Corporation, a Fortune 500 global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials, as well as Atlanta-based venture funds Atlanta Seed Company and Service Provider Capital. (The parties have declined to disclose their exact investment amounts.)

VeriSolutions’ unique cloud-based environmental monitoring and task automation solutions are currently being used in the food service, hospitality and healthcare industries by several national brands looking to implement traceability and cost-effective compliance across their supply chain. The new capital will help the company further scale its operations, activate global opportunities and expand its IoT platform into new verticals and capabilities.

"In the United States, approximately 30-40 percent of the food supply is wasted at a cost of $165 billion. Avery Dennison has already proven the efficacy of its Freshmarx® products with our platform,” said Michael Crocker, VeriSolutions CEO. “And beyond reducing waste, when it comes to maintaining perishable goods in safe conditions, Freshmarx® Solutions can deliver scalable systems that help keep consumers safe, enabling brands and supply chains to shift from reactive to proactive.”

“Avery Dennison is excited to lead VeriSolutions’ Series A financing,” said Max Winograd, Director of Open Innovation and Venture Investments at Avery Dennison. “This investment advances our leadership position in intelligent labels and will accelerate adoption of IoT solutions in new verticals, such as food service, where there is growing demand for improved traceability, visibility and agility.”

About VeriSolutions
VeriSolutions, an Atlanta-based, IoT-enabled software startup company, simplifies environmental monitoring, helping business owners reduce waste and ensure brands simplify regulatory compliance by empowering them with necessary data. The VeriSolutions IoT platform is applicable to a wide range of industries, including food service, hospitality, healthcare, pharmaceuticals, agriculture and more. Learn more at

About Avery Dennison
Avery Dennison Corporation (NYSE:AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels, and embellishments for apparel; and radio-frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at


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