SociallyMined Partners with Former Warner Brothers & Qwest Records Executive

Partnership Creates Experienced Team to Jointly Service Entertainment Clients with Targeted Campaigns


WASHINGTON D.C., Dec. 28, 2018 (GLOBE NEWSWIRE) -- SociallyMined (http://www.SociallyMined.com), a boutique agency leveraging innovative technology to provide entertainment clients the technology-driven tools needed for reputation repair and results-focused public relations/marketing campaigns, today announced a strategic partnership with The Carter Agency. The affiliation is an indication of SociallyMined’s growing reputation as a data-driven entertainment public relations branding agency.

This past summer, SociallyMined established a Los Angeles, California presence to assist celebrities, athletes, and media companies to help shape their narrative in response to trending current events. SociallyMined teamed with The Carter Agency’s Managing Director, Ron Carter, to jointly build an expertise in gathering data on public sentiment to create enhanced public relations and marketing campaigns.

“When I first met with Ron, we shared a common vision of focusing on goal-oriented customer service for clients,” stated Matt Anthes, CEO of SociallyMined. “Ron is legendary; he built his reputation working on Michael Jackson’s Media Relations Team, as Senior Director of Media Relations to Quincy Jones, as well as overseeing Publicity for both Warner Brothers and Mercury Records. Together, with The Carter Agency, we are helping entertainment-centric clients proactively protect themselves and avert PR disasters.”

The partnership between SociallyMined and The Carter Agency establishes a unique social listening capability to help clients build their brand and tell their stories on their own terms. In addition, the two agencies possess the skills necessary to quiet negative sentiment in real time and ward off a crisis, while protecting one’s reputation.

“Having been successful in public relations, The Carter Agency continues to look for solutions that provide clients with demonstrable results. SociallyMined understands the entertainment industry and how to utilize data and analytics to implement an effective PR campaign,” stated Ron Carter, Managing Director, The Carter Agency. “I was fortunate to work with music legends Michael Jackson, Quincy Jones, and many other talented artists on publicity and media relations. Likewise, SociallyMined is a pioneer in the data-focused entertainment PR space; together we complement each other to bring clients a full solution.”

SociallyMined launched in fall 2016 and has experienced continuous growth, adding entertainment-related clients in the movie industry, video on demand, streaming platforms, VR and content creation. The boutique agency’s mission to deliver cost-effective white-glove service with measurable results has helped SociallyMined to build a viral brand that is trusted by celebrities and brands alike.

About SociallyMined

SociallyMined is a boutique data-driven digital marketing agency with a creative approach to reaching the market efficiently and effectively, providing quantifiable results and reports along the way to track progress. SociallyMined services incorporate cutting-edge technologies designed for Fortune 500 brands, utilizing big data and analytics to track relevant consumer sentiment and behavior, and influencing the sentiment to direct it towards a predetermined outcome. Their analytic solutions are integrated into their other services which focus on public relations and include influencer marketing, native advertising, mobile marketing with geofencing, interactive videos, and more, providing a customized strategic campaign for their clients generating high engagement with a relevant audience. In addition, they offer diverse traditional services which include web design, social media campaigns, and video production.

The SociallyMined team is comprised of industry leaders with experience dealing directly with brands, entertainment, political candidates, non-profits, individuals, and governments. SociallyMined ensures a message is being heard by those influencers and decision makers that can affect change and make an impact for brands, issue-advocacy, and individual campaigns.

About The Carter Agency

The Carter Agency, founded in 2002, The Carter Agency is a public relations company which specializes in Public Relations, Media Relations, Image Consulting, and Marketing campaigns. The Carter Agency is recognized for effectively assisting its clients to solve their public relations challenges. Decades of combined experiences with a variety of non-profits, corporations, municipalities, entertainment and a range of private projects give their team the ability to provide professional and effective service to clients.

The Carter Agency’s motto, “Integrity Is Our Trademark,” guides and directs every project they undertake. Based in Pasadena, California, they are deeply ingrained in the Hollywood and Los Angeles entertainment community.


            

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