Yield Growth Builds Impressive Distribution Network -- CFN Media

SEATTLE, April 01, 2019 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- CFN Media Group (“CFN Media”), the leading agency and financial media network dedicated to the North American cannabis industry announces publication of an article discussing The Yield Growth Corp (CSE: BOSS) (OTCQB: BOSQF) (Frankfurt: YG3) and its rapidly growing distribution network.

The cannabis industry is maturing and consumers have access to an increasingly large number of brands. As competition between brands heats up, investors have focused on distribution when assessing future revenue potential. Cannabis companies with innovative products and established distribution channels will be best positioned to grow their revenue through both more point-of-sale opportunities and better brand visibility.

The Yield Growth Corp.’s (CSE: BOSS) (OTCQB: BOSQF) (Frankfurt: YG3) Urban Juve has developed a portfolio of 35 innovative products and signed 70 retail locations to carry those products. Combined with its other subsidiaries, the company is commercializing over 70 wellness and cosmetic products with multiple revenue streams. The company aims to become the most trusted skincare brand for its expertise and patents around hemp root oil.

Click here to receive an investor deck and corporate updates

Why Distribution Matters

Canada’s cannabis industry has experienced significant growth over the past several years with over 160 licensed producers. According to Deloitte, the country’s cannabis industry could be worth more than C$22.6 billion over the coming years, driven by the legalization of adult-use cannabis last year and edible products later this year. Canada is also quickly becoming a leading exporter of cannabis around the world.

The cannabis shortage has made brands somewhat obsolete since many customers simply purchase what they can find, but as supply continues to increase, brands will become increasingly important. Premium brands that cultivate a strong reputation and household name could command a premium over lesser known brands in the space, which means that it’s important for companies to invest in distribution and branding early on.

These same trends are true for non-regulated cannabinoid products. For example, Yield Growth is targeting the much wider multi-trillion dollar wellness industry where cannabinoids could play a role in areas like skincare. By focusing on distribution early on, the company is getting its innovative products into key shelf space and building up a brand reputation before competing products hit the market.

Click here to receive an investor deck and corporate updates

Yield Growth Adds To Its Network

Yield Growth recently announced that its Urban Juve natural skincare and personal wellness and grooming solutions will be available for purchase in 70 retail locations within Ontario, Saskatchewan, and British Columbia. In addition to this physical presence, the company has focused on SEO, content marketing, social, and traditional media programs to expand its brand’s presence across both online and print channels.

“Even though we have just launched, having the former COO of M.A.C Cosmetics Thomas Bond at the helm of our Board of Directors supports our intention and capacity for international expansion and scalability,” says Urban Juve President Sandi Lesueur. M.A.C Cosmetics is one of the three top global makeup brands with over $1 billion in annual sales and 500 independent stores, including 30 stores in France.

Healthy Planet owns 24 of these retail locations and chose to carry the company’s products thanks to its unique use of hemp root oil in Ayurvedic formulas. The retailer’s carefully curated selection of wellness products include health foods, supplements, sports nutrition, and beauty care, bringing in a diverse client base. The retail presence could help build valuable brand loyalty for repeat shoppers, as well as increase exposure for the brand.

Expansion into the U.S. Market

Yield Growth also announced the formation of Mad Wallaby Distribution Inc. as a new wholly-owned subsidiary in California that will focus on legal U.S. retail and ecommerce distribution for beauty and wellness brands with products containing hemp ingredients with less than 0.3 percent THC. The company will build an initial distribution portfolio of ten brands, including Urban Juve and a Mad Wallaby CBD line, to capitalize on the growing U.S. demand for hemp-based CBD wellness and beauty products.

“Establishing Mad Wallaby to create U.S. distribution channels for CBD products is an exciting, natural step for Yield Growth,” says Yield Growth CEO Penny Green. “As we are seeing now with the American national drugstore chain CVS for example, shelf space for these products is expanding quickly in relation to strong consumer interest and increasing market demand. Adherence to the complex and evolving laws surrounding these products remains important and represents our trusted distinction as a distributing partner for both emerging brands and the established retailers they seek to supply.”

Click here to receive an investor deck and corporate updates

Looking Ahead

The Yield Growth Corp. (CSE: BOSS) (OTCQB: BOSQF) (Frankfurt: YG3) represents a compelling opportunity within the nascent cannabis industry. With its unique combination of innovative products and extensive distribution, the company is well positioned within the multi-trillion dollar wellness segment of the cannabis industry. For more information, visit the company’s website at www.yieldgrowth.com or www.urbanjuve.com.

Please follow the link to read the full article:


About CFN Media

CFN Media (CannabisFN) is the leading creative agency and media network dedicated to legal cannabis. We help marijuana businesses attract investors, customers (B2B, B2C), capital, and media visibility. Private and public marijuana companies and brands in the US and Canada rely on CFN Media to grow and succeed.

Learn how to become a CFN Media client company, brand or entrepreneur: http://www.cannabisfn.com/featuredcompany

Download the CFN Media iOS mobile app to access the world of cannabis from the palm of your hand: https://itunes.apple.com/us/app/cannabisfn/id988009247?ls=1&mt=8

Or visit our homepage and enter your mobile number under the Apple App Store logo to receive a download link text on your iPhone: http://www.cannabisfn.com


CannabisFN.com is not an independent financial investment advisor or broker-dealer. You should always consult with your own independent legal, tax, and/or investment professionals before making any investment decisions. The information provided on http://www.cannabisfn.com (the ‘Site’) is either original financial news or paid advertisements drafted by our in-house team or provided by an affiliate. CannabisFN.com, a financial news media and marketing firm enters into media buys or service agreements with the companies that are the subject of the articles posted on the Site or other editorials for advertising such companies.  We are not an independent news media provider. We make no warranty or representation about the information including its completeness, accuracy, truthfulness or reliability and we disclaim, expressly and implicitly, all warranties of any kind, including whether the Information is complete, accurate, truthful, or reliable. As such, your use of the information is at your own risk. Nor do we undertake any obligation to update the items posted. CannabisFN.com received compensation for producing and presenting high quality and sophisticated content on CannabisFN.com along with financial and corporate news.

The above article is sponsored content. Emerging Growth LLC, which owns CannabisFN.com and CFN Media, has been hired to create awareness. Please follow the link below to view our full disclosure outlining our compensation: http://www.cannabisfn.com/legal-disclaimer/


CFN Media
Frank Lane