Lyon, Feb. 12, 2020 (GLOBE NEWSWIRE) --
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EXECUTIVE SUMMARY
PROSPECTS
RTD COFFEE EXPANDS THROUGH INNOVATION
The functional RTD coffee segment continues to grow with leading brands Java Monster and Starbucks Doubleshot toeing the line between the coffee and energy drinks categories. The success of these brands exemplifies the similar appeal of the two categories and the importance that innovation has in growing sales.
COLD BREW PROMISES HIGH GROWTH POTENTIAL FOR CATEGORY
The RTD coffee category has not reached maturity yet and is likely to preserve its recent high growth in the coming years. Part of RTD coffee’s growth potential lies in its consumer base, which compromises younger consumers that are increasingly migrating from other categories seeking coffee’s functional energy benefit and clean label.
PREMIUMISATION MEANS HIGH-QUALITY AND CLEAN LABELS
As with many other soft drinks’ categories and the hot coffee category, the premiumization trend has gripped RTD coffee. Sugar and cream are slowly being phased out in favor of cold brew offerings.
COMPETITIVE LANDSCAPE
MONSTER SUCCEEDING DESPITE RUNNING COUNTER TO TRENDS
Monster has further climbed the value share ranking. The success of Monster appears to run counter to the health trends evident within the category.
STARBUCKS’S WINNING SHARE WANING
Starbucks’s brands still retain majority share within RTD coffee, but their shares are continuing to fall off. While the brands are seeing growth, they are not advancing fast enough to catch up to Monster and smaller brands.
Overview
Discover the latest market trends and uncover sources of future market growth for the RTD Coffee industry in USA with research from in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the RTD Coffee industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.
The RTD Coffee in USA market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five-year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of RTD Coffee in USA?
- What are the major brands in USA?
- What are the key new launches of RTD Coffee and bottled coffee products?
- Who are the consumers of RTD coffee in USA?
- Where is ready to drink coffee most commonly consumed?
Why Read this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
Read the full report: https://www.reportlinker.com/p0867184/?utm_source=GNW
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