Survey Shows Amazon Customers Want Plastic-Free Choices with UK Customers Most Willing to Take Action

94% of Amazon customers surveyed in UK by YouGov for Oceana are concerned about plastic; 61% report increased purchases due to COVID-19. 485,000+ petition Amazon.
Oceana launches campaign for plastic-free choices at checkout.

LONDON, July 14, 2020 (GLOBE NEWSWIRE) -- Public opinion research sponsored by Oceana, the world’s largest international ocean conservation organisation, shows Amazon customers are buying more online due to the COVID-19 global pandemic, are overwhelmingly concerned about plastic pollution and its impact on the oceans, and want major online retailers including Amazon to give them plastic-free packaging choices. UK customers are by far the most in favour of a plastic-free checkout option (81%), with half of them willing to shop elsewhere to be given a plastic-free option (52%). In response to these findings and the growing ocean plastic pollution crisis, Oceana in the UK, the U.S. and Canada announced today it is launching a campaign calling on Amazon to offer its customers plastic-free packaging choices.

“Jeff Bezos and Amazon say they are 'obsessed' with meeting the needs of their customers. It’s clear from the results of our survey that what Amazon customers want is for the company to do the right thing and offer plastic-free options at checkout,” said Matt Littlejohn, Senior Vice President of Oceana adding that, “British consumers want to end the plastic disaster and Amazon can make a difference for its customers and the oceans by doing this: this is a company that, according to recent news reports, shipped approximately seven billion packages in 2019, many of those packed with plastic.”

“This is a company led by a CEO Jeff Bezos who is investing in space exploration and that is testing using drones to deliver stuff to our houses,” he added. “They surely have the ability to figure out how to offer plastic-free alternatives.”

Amazon’s packaging and materials lab have created lightweight plastic-free packaging, including a new mailer that the company reports have been used 100 million times. The company is known for its innovation in logistics and delivery technology and has made commitments to protect the environment, including a pledge to be zero carbon by 2040. Further, Amazon recently announced it eliminated non-recyclable plastic in packaging across its Fulfilment Centers in India. 

“Amazon has the technical ability, with its fulfillment centers, to offer plastic-free alternatives to its customers, reduce plastic and help protect the oceans and environment,” noted former Amazon executive and consultant Rachel Johnson Greer. “It is really a question of will.”

YouGov polled a representative sample of 2,202 adults in the UK on behalf of Oceana and found that for the Amazon UK customers surveyed:

  • 94% were concerned or very concerned about plastic pollution and its impact on the oceans and the environment;
  • 89% said they either strongly or somewhat agreed with the statement, “I would use a plastic-free choice/alternative packaging if offered;”
  • 52% said they would be willing to part ways to shop at online retailers offering plastic free packaging;
  • 61% strongly and/or somewhat agreed with the statement, “the coronavirus (COVID-19) outbreak has forced me to shop online more than I did before the virus;” and
  • 56% strongly and/or somewhat agreed with the statement, “I'm bothered by all the extra plastic packing I am now receiving due to increased online shopping because of the coronavirus (COVID-19) outbreak.”

The concern and support were even higher among those who report being Amazon UK Prime members with 95% of this group expressing concern about plastic pollution and 89% agreeing that they would use a plastic-free choice/alternative packaging if offered. Oceana also sponsored surveys of consumers in the United States (with YouGov) and in Canada (with Abacus Data) that showed similar concern about plastic pollution and support for plastic-free choices.

Oceana is calling on online shoppers and ocean activists to ask Amazon for plastic-free options at checkout by adding their names to, a petition created by Oceana supporter Nicole Delma. Nearly 500,000 people have already added their names to the petition. “The survey echoes what I’ve heard from so many other Amazon customers who have signed the petition,” said Ms. Delma. “People want to be able to buy from Amazon and avoid plastic. It makes them feel terrible when that package they’ve been anxiously waiting for arrives stuffed with plastic.”

In 2019, according to news accounts, Amazon shipped approximately 7 billion packages worldwidei– which would be equivalent to nearly one package for every person living on earth. These packages are often packaged with plastic, which can end up in the oceans and devastate marine life. “Plastic is a major source of pollution for the world’s oceans, with 17.6 billion pounds entering the sea every yearii – the equivalent of a garbage truck worth dumped into the ocean every minute. Recent studies found that 90% of all seabird speciesiii and 100% of all sea turtlesiv investigated have ingested plastic. Only 9% of all plastic ever produced has been recycledv," added Littlejohn.

To access the complete survey results for the UK, U.S. and Canada, please visit To view the petition go to To find out about Oceana’s campaign to reduce plastics, go to

Oceana is the largest international advocacy organization dedicated solely to ocean conservation. Oceana is rebuilding abundant and biodiverse oceans by winning science-based policies in countries that control one-third of the world’s wild fish catch. With more than 225 victories that stop overfishing, habitat destruction, pollution, and the killing of threatened species like turtles and sharks, Oceana’s campaigns are delivering results. A restored ocean means that 1 billion people can enjoy a healthy seafood meal, every day, forever. Together, we can save the oceans and help feed the world. Visit to learn more.

i Amazon, announced that it delivered 3.5 billion packages through its own delivery systems in 2019. Amazon spokespeople were quoted – in subsequent stories in Vox, US News and other outlets - that this represented “approximately half” of the company’s global shipping volume (and the rest was shipped through other carriers, like UPS).
ii Jambeck JR, Geyer R, Wilcox C, Siegler TR, Perryman M, Andrady A, Narayan R and Law KL (2015) Plastic waste inputs from land into the ocean. Science. 347: 768-771. doi: 10.1126/ science.1260352
iii Wilcox C, van Sebille E and Hardesty BD (2015) Threat of plastic pollution to seabirds is global, pervasive and increasing. PNAS 112: 11899-11904. doi: 10.1073/pnas.1502108112; Kuhn S, Bravo Rebolledo EL and van Franeker JA (2015) Deleterious Effects of Litter on Marine Life. In: Marine Anthropogenic Litter. Cham: Spinger International Publishing.
iv Duncan, Emily M, Broderick, Annette C, Fuller, Wayne J, Galloway, Tamara S, Godfrey, Matthew H, Hamann, Mark, Limpus, Colin J, Lindeque, Penelope K, Mayes, Andrew G, Omeyer, Lucy C M,  Santillo, David, Snape, Robin T E, Godley, Brendan J (2018) Microplastic ingestion ubiquitous in marine turtles. Global Change Biology. Feb 2019: Vol. 25, Issue 2. DOI: 10.1111/gcb.14519. Available at
v Geyer R, Jambeck JR and Law KL (2017) Production, use, and fate of all plastics ever made. Science Advances 19 Jul 2017:Vol. 3, no. 7, e1700782 DOI: 10.1126/sciadv.1700782. Available at:

Contact: Elsa Weill, (UK), +33 6 30 62 18 75
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