Global fitness app market size valuation to reach USD 15.96 billion by 2026

The new research report on ‘fitness app market’ intends to provide crucial insights regarding the key developments alongside the vast historical data of this industry vertical. It also delivers significant information concerning the current trends and prospects impacting the growth matrix of this business landscape over 2020-2026.

Selbyville, Delaware, Nov. 24, 2020 (GLOBE NEWSWIRE) -- As per reliable estimates, worldwide fitness app market size is predicted to reach USD 15.96 billion mark by 2026. Rising concerns associated with unhealthy habits, evolving consumer lifestyle, and growing obese population are some of the key factors propelling the market expansion.

The study elaborates on several market segmentations including app type, device type, OS platform type, and regional outlook. Additionally, the document conducts a thorough SWOT analysis of various companies operating in this business sphere.

The research report also analyzes the impact of COVID-19 outbreak on industry expansion graph and valuation in the ensuing years, further allowing for advanced decision-making during investment assessment.

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The surge in obese population coupled with rising adoption of sedentary lifestyle have resulted in increased pervasiveness of diseases such as hypertension and diabetes. In addition to this, rising per capita income along with increasing awareness pertaining to health and nutrition are stimulating the overall industry outlook.

According to industry analysts, the number of gym and health club memberships has significantly increased in the recent past. Additionally, rising smartphone penetration, widespread adoption of mobile devices, and easy accessibility to high-speed internet are positively impacting the remuneration scale of global fitness app market.

Availability of numerous types of fitness apps such as Sweat: Kayla Itsines Fitness and Runstatic coupled with high concentration of companies are also facilitating the business scenario. In 2015 for instance, Adidas acquired the Austrian company Runstatic in order to improve its overall market share. Thus, focus among major companies towards expanding their product portfolio through innovative launches and strategic collaborations are aiding the expansion of global fitness app market.

Highlighting the regional outlook

Global fitness app industry is bifurcated into North America, Asia-Pacific, Europe, Latin America, and Middle East & Africa. According to authentic estimations, North America is expected to capture majority market share by the year 2026.

Growing population and surging disposable income are favoring the regional market outlook. Moreover, widespread adoption of sedentary lifestyle and rising health concerns have augmented the demand for fitness apps, which in turn is positively swaying the business dynamics in North America.

Meanwhile, Asia-Pacific fitness app market is set to record the highest CAGR through 2026. Factors such as growing purchasing power, rising health cognizance, high concentration of fitness centers, and increasing smartphone penetration have allowed Asia-Pacific to emerge as a major revenue generator for worldwide fitness app market.

To access a sample copy or view this report in detail along with the table of contents, please click the link below:

Global Fitness App Market by App Type (Revenue, USD Billion, 2015-2026)

  • Medication Adherence
  • Lifestyle Management
  • Nutrition & Diet
  • Disease Management
  • Workout & Exercise Apps

Global Fitness App Market by Device Terrain (Revenue, USD Billion, 2015-2026)

  • Wearable Devices
  • Tablets
  • Smartphones

Global Fitness App Market by OS Platform (Revenue, USD Billion, 2015-2026)

  • Windows
  • iOS
  • Android
  • Others

Global Fitness App Market Regional Outlook (Revenue, USD Billion, 2015-2026)

North America

  • Canada
  • U.S.


  • Netherlands
  • Russia
  • Belgium
  • Spain
  • Italy
  • France
  • UK
  • Germany
  • Rest of Europe


  • Philippines
  • Thailand
  • Indonesia
  • Malaysia
  • Singapore
  • Korea
  • Japan
  • India
  • China
  • Rest of Asia-Pacific

Latin America

  • Argentina
  • Mexico
  • Brazil
  • Rest of Latin America

Middle East & Africa

  • South Africa
  • Saudi Arabia
  • UAE
  • Rest of MEA

Global Fitness App Market Competitive Scenario (Revenue, USD Billion, 2015-2026)

  • Appster
  • Under Armour Inc.
  • Asics
  • WillowTree Inc.
  • Azumio Inc.
  • Fitbit Inc.
  • Grand Apps
  • Motorola Mobility LLC
  • Dom & Tom Inc.
  • MyFitnessPal Inc.

Table of Contents

1. Overview and Scope

1.1. Research goal & scope

1.2. Research assumptions

1.3. Research Methodology

1.3.1. Primary data sources

1.3.2. Secondary data sources

1.4. Key take-away

1.5. Stakeholders

2. Executive Summary

2.1. Market Definition

2.2. Market Segmentation

3. Fitness App Market Insights

3.1. Fitness App – Industry snapshot

3.2. Fitness App - Ecosystem analysis

3.3. Fitness App Market Dynamics

3.3.1. Fitness App – Market Forces Fitness App Market Driver Analysis Fitness App Market Restraint/Challenges analysis Fitness App Market Opportunity Analysis

3.4. Industry analysis - Porter's five force

3.4.1. Bargaining power of supplier

3.4.2. Bargaining power of buyer

3.4.3. Threat of substitute

3.4.4. Threat of new entrant

3.4.5. Degree of competition

3.5. Fitness App s Market PEST Analysis

3.6. Fitness App Market Value Chain Analysis

3.7. Fitness App Industry Trends

3.8. Competitive Ranking Analysis

4. Fitness App Market Size and Forecast, 2015 - 2026 by App Type

4.1. Key Findings

4.2. Workout & Exercise Apps

4.3. Disease Management

4.4. Lifestyle Management

4.5. Nutrition & Diet

4.6. Medication Adherence

4.7. Others

5. Fitness App Market Size and Forecast, 2015 - 2026 by Devices

5.1. Key Findings

5.2. Smartphones

5.3. Tablets

5.4. Wearable Devices

6. Fitness App Market Size and Forecast, 2015 - 2026 by OS Platform

6.1. Key Findings

6.2. Android

6.3. iOS

6.4. Windows

6.5. Others

7. Fitness App Market Size and Forecast, 2015 - 2026 by Region

Related Report:

Virtual/Online Fitness Market Size, Industry Analysis Report, Regional Outlook, Growth Potential, Price Trends, Competitive Market Share & Forecast, 2020 - 2026  

Global Online Fitness Market size to grow at a CAGR of over 30% from 2020 to 2026, as per new research report. Industry growth can be attributed to the proliferation of seamless internet services globally, facilitating uninterrupted streaming of videos online.  Rising use of new technology, increasing internet penetration and smartphone adoption, and popularity of live streaming of various virtual fitness programs worldwide. Today, virtual/online fitness market has witnessed substantial growth owing to the COVID-19 pandemic. From a regional frame of reference, Latin America virtual/online fitness market is slated to witness considerable growth over the coming years. Growing internet penetration and smartphone adoption in several Latin American countries such as Mexico, Brazil and Argentina will drive the virtual fitness market growth. Fitness enthusiasts generally use smartphones to watch high quality videos with seamless internet connectivity.

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