Global Sunless Tanners Market Report 2021: Market to Reach $1.8 Billion by 2026 - Sales Through Supermarkets & Hypermarkets to Reach $1 Billion

Dublin, July 08, 2021 (GLOBE NEWSWIRE) -- The "Sunless Tanners - Global Market Trajectory & Analytics" report has been added to's offering.

Global Sunless Tanners Market to Reach $1.8 Billion by 2026

Amid the COVID-19 crisis, the global market for Sunless Tanners estimated at US$1.4 Billion in the year 2020, is projected to reach a revised size of US$1.8 Billion by 2026, growing at a CAGR of 4.8% over the analysis period.

Sunless tanning market is poised for growth in the wake of proliferation of natural-looking products, rise in number of service providers, and widespread acceptance of the concept. People prefer sunless tanning as it aids in achieving healthier appearance of sun-kissed skin throughout the year. In majority of people, overall skin health remains average to below average due to negative effect of prolonged overexposure to the sun and tanning beds. For such people, sunless tanning offers a simple means to achieve the same all-over glow in a highly convenient manner.

Lotions, one of the segments analyzed in the report, is projected to grow at a 4.5% CAGR to reach US$927.4 Million by the end of the analysis period. After a thorough analysis of the business implications of the pandemic and its induced economic crisis, growth in the Gels segment is readjusted to a revised 5.7% CAGR for the next 7-year period. This segment currently accounts for a 28.6% share of the global Sunless Tanners market.

The U.S. Market is Estimated at $386.1 Million in 2021, While China is Forecast to Reach $96.8 Million by 2026

The Sunless Tanners market in the U.S. is estimated at US$386.1 Million in the year 2021. The country currently accounts for a 26.74% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$96.8 Million in the year 2026 trailing a CAGR of 7.2% through the analysis period.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.8% and 4% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 4.6% CAGR while Rest of European market (as defined in the study) will reach US$104.2 Million by the close of the analysis period.

A noteworthy trend in these markets is the emergence of self-tanning products as one of the popular self-care trends during the COVID-19 pandemic lockdown. In sharp contrast to the beauty industry that struggled with drop in consumer spending, sunless tanners witnessed high uptake and posted impressive revenue gains across countries such as the UK. Factors like stay-at-home mandates prompted a large number of people to dedicate their time to various self-care activities including beauty.

While spending on self-tanning products grew, the average expenditure on haircut, nail or eyebrow grooming, spas, hair removal and massages dwindled. While the time dedicated to makeup, styling and haircuts declined, consumer spend on high-end bathing products increased decently, marking a major trend in the beauty-linked self-care activity.

Sales Through Supermarkets & Hypermarkets to Reach $1 billion by 2026

Global sales of sunless tanners through Supermarkets & Hypermarkets segment is estimated at US$798.2 Million in 2020, and is projected to reach US$1 Billion by 2026 reflecting a compounded annual growth rate of 4.2% over the analysis period. Europe constitutes the largest regional market for Supermarkets & Hypermarkets segment, accounting for 40.7% of the global sales in 2020. China is poised to register the fastest compounded annual growth rate of 6.8% over the analysis period, to reach US$61.7 Million by 2026.

Key Topics Covered:




  • General Assessment of Impact of COVID-19 on Personal Care and Beauty Industry
  • COVID-19 Brings Seminal Shifts in Beauty Consumption Patterns with New Trends
  • Self-Tanning Products Market to Improve after COVID-19 Outbreak Setback
  • E-Commerce Wave Unlikely to Recuperate Losses for Beauty Products Caused by COVID-19-Led Store Closures
  • Sunless Tanners: A Prelude
  • Types of Sunless Tanners
  • Advantages & Disadvantages of Sunless Tanners
  • Outlook: The Desire for Glowing, Healthy and Naturally Tanned Look Boosts Market Growth
  • Europe Leads Sunless Tanners Market, Emerging Markets Set to Spearhead Future Growth
  • Concerns over Skin Cancer Move UV-Free Tanners Demand in Upward Trajectory
  • Promising Growth of Sun Care Market: A Considerable Opportunity for Sunless Tanners Market
  • Competition
  • A Fragmented Market
  • Recent Market Activity

2. FOCUS ON SELECT PLAYERS(Total 68 Featured)

  • Avon Products Inc.
  • Beiersdorf AG
  • Christian Dior SE
  • Edgewell Personal Care LLC
  • Fake Bake
  • Kao Corporation
  • L`Oreal S.A.
  • Shiseido Co. Ltd.
  • TanTowel
  • The Estee Lauder Companies Inc.
  • Unilever Plc


  • Advanced Formulas and Technologies Pep up Growth in Sunless Tanning Market
  • Mists Gain Popularity
  • Innovative Products and Formulations Help Self-Tanners Support Growth
  • A Glimpse of Select Recently Unveiled Formulations
  • Tanning Water: A Popular Emerging Trend
  • Advanced Technologies Come to the Fore
  • Understanding the Usage and Performance of Self-Tanners
  • Characteristics that Make a Great Self Tanner
  • Manufacturers Focus on Developing DHA-Free Sunless Tanning Products
  • Natural & Organic Ingredients Gather Steam
  • Select Unique Ingredients in Sunless Tanners & Their Benefits
  • Select Sun Tanners with Natural & Organic Ingredients
  • Multifunctional Self-Tanning Products with Multiple Benefits Grow in Popularity
  • Self-Tanning Market Gets Premium Makeover
  • Self-tan Eraser Products: Prepping Skin for Next Application of Tan
  • Improving Manufacturing Processes and Quality of Ingredients Resolve Orange Color Effect and Unpleasant Odor Issues in Self-Tan Products
  • Self-Tanning Products for Sensitive Skin: Addressing Needs of People with Skin Issues
  • Rising Popularity of Tanning among Men Augurs Well for Sunless Tanners Market
  • Millennials: A Strong Demographic
  • How Safe Are Self-Tanning Products?
  • Sunless Tanning Pills: An Ingestible Alternative to Fake Tan Products
  • Rising Prominence of Home Remedies Threatens Commercial Self-Tan Products
  • Social Media Emerges as a Vital Tool to Increase Consumer Engagement and Promote Sales




  • Total Companies Profiled: 68

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