Sannam S4 Names Haike Manning as Executive Director, Southeast Asia, Acquiring LightPath Consulting’s International Education Services Business In Further Southeast Asia Expansion

Appointment of former New Zealand ambassador and establishment of a Vietnam HQ furthering the expansion strategy and growing regional expertise to the international education leader’s global footprint

HO CHI MINH CITY, Vietnam, Nov. 09, 2021 (GLOBE NEWSWIRE) -- Sannam S4, a leading international education services provider, today announced the appointment of the former New Zealand Ambassador Mr. Haike Manning as Executive Director, South East Asia and through the acquisition of the education business of LightPath Consulting Group, acquires a presence in Vietnam.

Manning’s appointment and the acquisition of LightPath Consulting Group’s education practice brings Sannam S4 an established local presence in Ho Chi Minh City in Vietnam which immediately delivers a range of international education support services to globally ambitious education partners. Manning, in his newly-created role, will bring years of experience in diplomacy and trade negotiations to the job and will lead Sannam S4’s expansion in the high-potential, fast-growing Southeast Asia region. Manning has been based in Vietnam since 2012.

“Over the last few years, Vietnam has become the hot-ticket in the region for education opportunities from K12 through EdTech and Higher Education, given its strong demographic and economic trends. We’ve seen an exponential rise in the number of enquiries for market entry, strategy or operational support in the country, so I am delighted we will now have a strong offering on the ground under Haike’s leadership. The new Ho Chi Minh City operation complements our South East Asia office in Kuala Lumpur perfectly, offering the ideal combination of a well-connected hub city to serve the wider region, with deep on the ground expertise in the most exciting individual market.” - Michael Bartlett, Sannam S4 Managing Director of Education

“I am tremendously excited to be joining Sannam S4, especially during its current period of rapid and ambitious global expansion,” said Manning. “Their unrivaled expertise in key markets have set an industry standard, as does the energy and dynamism of the company.”

Manning trained as a lawyer before joining the Foreign Service. Previous offshore assignments included New Delhi as Deputy Chief of Mission for New Zealand, Acting Consul General in Shanghai, and Deputy Chief of Mission in Brazil.

Manning was also a senior trade negotiator for New Zealand at the World Trade Organization and in the Trans-Pacific Partnership negotiations. After four years working in that capacity, he was awarded an ambassadorship to Vietnam, a country Manning specifically selected due to its economic potential.

“I could see Vietnam’s compelling growth story,” Manning said, “and the opportunity to really shape New Zealand’s engagement with an emerging Vietnam.”

During his four years as ambassador Manning saw potential for strong educational ties between the two countries. At that time, Vietnamese students were opting to study in the US or Australia, so Manning dedicated time messaging and publicising New Zealand’s academic offer. Vietnamese student numbers to New Zealand grew strongly in the following years.

In an acknowledgement of his efforts to promote education linkages, Manning was awarded the Official Medal for the Cause of Education by the Vietnamese government.

Manning established LightPath in 2017, inspired by a vision of building a bridge between Vietnam and international education opportunities.

“Human resource development - education - is a critical part of the puzzle for Vietnam in terms of its future development. There’s an amazing opportunity here to support Vietnam in its growth story through international education, and I’m honored to play a part in this story,” said Manning.

Sannam S4 is the preferred global partner for strategic and sustainable expansion in international higher education. By providing local expertise, a global perspective and data analysis, we help partners confidently explore, enter and expand into dynamic, high-growth markets.


Stacey Lane- Head of Communications