Dublin, Feb. 28, 2022 (GLOBE NEWSWIRE) -- The "Digital OOH Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027" report has been added to ResearchAndMarkets.com's offering.
The global digital-out-of-home advertising market reached a value of US$ 14.8 Billion in 2021. Looking forward, the publisher expects the market to reach US$ 33 Billion by 2027, exhibiting a CAGR of 13.41% during 2022-2027.
Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic on different end use industries. These insights are included in the report as a major market contributor.
Digital out-of-home (OOH) advertisement refers to a dynamic communication medium displayed on digital signage. These advertisements are generally installed at airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores, movie theatres, and on major roadways. With the growing internet penetration, advertisers are using virtual screens, projectors, motion graphics and video content for targeting specific demographics. This has led to the expansion of digital and internet-based advertising platforms across the globe. As a result, these ads are increasingly being adopted by manufacturers to promote their products in the market.
In recent years, advancements in technology, such as improved IoT connectivity, near field communication, artificial intelligence (AI), and beacons, have encouraged creativity in the DOOH industry. Advertisers can now focus on developing screens that deliver contextually relevant, intelligent and real-time content. With the development of infrastructure and a growing number of shopping complexes and malls, there has been a rise in the number of people who spend time outdoors. As a result, companies are focusing on adopting digital OOH advertising as an advertising platform to help them reach a wider audience. Moreover, the popularity of digital billboards has also been on the rise catalysed by their ability to engage audience effectively. Additionally, the cost of digital advertisements has also declined over the past few years, increasing their affordability across organisations of all sizes.
Key Market Segmentation:
The publisher provides an analysis of the key trends in each sub-segment of the global digital OOH advertising market, along with forecasts at the global and regional level from 2022-2027. Our report has categorized the market based on format type, application and end-user.
Breakup by Format Type:
- Digital Billboards
- Video Advertising
- Ambient Advertising
- Others
Breakup by Application:
- Outdoor
- Indoor
Breakup by End-User:
- Retail
- Recreation
- Banking
- Transportation
- Education
- Others
Breakup by Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- Latin America
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being APG - SGA, Clear Channel Outdoor Holdings Inc., Global Media, JCDecaux, Lamar Advertising Company, oOh!media Limited, Outfront Media Inc., Stroer, etc.
Key Questions Answered in this Report
1. What is the impact of COVID-19 on the global digital OOH advertising market?
2. What will be the digital OOH advertising market outlook during the forecast period (2022-2027)?
3. What are the major global digital OOH advertising market drivers?
4. What are the major trends in the global digital OOH advertising market?
5. What is the global digital OOH advertising market breakup by format type?
6. What is the global digital OOH advertising market breakup by application?
7. What is the global digital OOH advertising market breakup by end user?
8. What are the major regions in the global digital OOH advertising market?
9. Who are the leading digital OOH advertising industry players?
Key Topics Covered:
1 Preface
2 Scope and Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Digital OOH Advertising Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Format Type
5.5 Market Breakup by Application
5.6 Market Breakup by End-User
5.7 Market Breakup by Region
5.8 Market Forecast
6 Market Breakup by Format Type
6.1 Digital Billboards
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Video Advertising
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Ambient Advertising
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Others
6.4.1 Market Trends
6.4.2 Market Forecast
7 Market Breakup by Application
7.1 Outdoor
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Indoor
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by End-User
8.1 Retail
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Recreation
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Banking
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Transportation
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Education
8.5.1 Market Trends
8.5.2 Market Forecast
8.6 Others
8.6.1 Market Trends
8.6.2 Market Forecast
9 Market Breakup by Region
10 SWOT Analysis
11 Value Chain Analysis
12 Porters Five Forces Analysis
13 Price Analysis
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
14.3.1 APG - SGA
14.3.2 Clear Channel Outdoor Holdings Inc.
14.3.3 Global Media
14.3.4 JCDecaux
14.3.5 Lamar Advertising Company
14.3.6 oOh!media Limited
14.3.7 Outfront Media Inc.
14.3.8 Stroer
For more information about this report visit https://www.researchandmarkets.com/r/4h00cd
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