Dublin, Aug. 08, 2022 (GLOBE NEWSWIRE) -- The "OTT: Perception, Use, and Business Models" report has been added to ResearchAndMarkets.com's offering.
OTT video services across business models continually adapt their offerings and experience to remain relevant in a fast-changing market. Consumer perception affects both potential uptake and engagement/retention.
This consumer-focused report quantifies consumer usage and perception of OTT video services across various business models, their libraries, and features.
Key questions addressed:
- Have the foundational services reached saturation in the United States?
- Do consumers consider price or content the most important factor when subscribing to a service?
- Is churn leveling off?
- Do free trials drive subscriptions?
- Can co-viewing experiences drive engagement and subscriptions?
Key Topics Covered:
Survey Methodology and Definitions
Pay TV Definitions and Categorization
- Defining Pay-TV Service
- Categories of Pay-TV Adoption (Q1/22)
- Entertainment Service Ecosystem
- Key Terms and Definitions
Executive Summary
- Changes in US Pay-TV Market
- Overall vMVPD Service Adoption
- Penetration of Traditional vs. OTT Video Services
- OTT Service Use by Business Model
- Number of OTT Service Subscriptions - 8 Year Trend
- Method of Subscribing to OTT Service
- OTT Subscriber Churn
- Top 2 OTT Churn Triggers
Video Service Adoption: OTT vs Pay-TV
- Penetration of Traditional vs. Subscription OTT Video Services
- Pay-TV & OTT Service Subscription Trend
- Pay-TV and OTT Service Subscription Mix
- Pay-TV Adoption by Service Type
- Intention to Make Changes to Pay-TV Service
OTT Business Models: SVOD, Ad-Supported, TVOD, vMVPDs
- OTT Service Use by Business Model
- Number of OTT Service Subscriptions
- Overall vMVPD Service Adoption
- vMVPD Service Adoption
- Use of Ad-Based OTT Video Services
- Use of Transactional OTT Services
- Preferred Method of Watching New Movies
SVOD Market Leaders: Adoption & User Base
- Major OTT Subscription Service Adoption
- OTT Service Subscription: Big 3 OTT vs. Non Big 3 OTT
- Exclusive Subscribers of Individual OTT Service
- OTT Video Service Use by Parent Companies
- Other OTT Service Subscriptions
- Other OTT Service Subscriptions, Cont.
- Sports OTT Service Penetration
- Premium Network OTT Subscriptions
- Fitness OTT Service Penetration
- Major OTT Service Penetration by Age
- Major OTT Service Penetration by Gender
- Major OTT Service Penetration by Children at Home
- Major OTT Service Penetration by Income
OTT Subscriber and User Journey
- Method of Subscribing by Service Type Q3 2021
- Method of Subscribing to OTT Services
- Method of Subscribing to Top 10 OTT Services
- Triggers for Subscribing to OTT Services
- Triggers for Subscribing to Select OTT Service
- OTT Service Trials
- OTT Trials and Conversion in the Past Six Months Among All US BB HHs
- Subscription Rate by Number of Trials
- Attitudes Towards OTT Service Trials
- % Highly Agree: I'm More Likely to Subscribe with Longer Trial
- Average Subscription Duration of Major OTT Services
- Average Subscription Duration of Premium Network OTT Services
- Average Subscription Duration of Other OTT Services
- Average Subscription Duration of Sports OTT Services
- Average Subscription Duration of Fitness OTT Services
- Drivers for Using Ad-Based OTT Services
Perceptions of OTT Services
- Net Promoter Score of OTT Services
- Traditional Pay-TV Service Provider NPS
- vMVPD Service NPS
- Reasons for Recommending OTT Services
- Reasons for Recommending Select OTT Services
- Reasons for Not Recommending a Service, but Continuing to Subscribe
- Reasons for Not Recommending a Service, but Continuing to Subscribe, by Service
- User Experience of Online Video Service Subscriptions
- User Experience of Transactional OTT Services
OTT Churn
- OTT Subscriber Churn
- Subscribers Cancelling Service as a % of Current Subscriber Base
- OTT Churn Triggers
- OTT Service Retention Options
Social Viewing
- Methods of Social Viewing
- Likelihood of Using Co-viewing Feature
- Use of Dedicated Co-Viewing App among Subscriber and Demographic Segments
For more information about this report visit https://www.researchandmarkets.com/r/64f01e
