Green Builder Media Releases The Healthy Home Handbook

This new ebook highlights and explains consumer interest in healthy homes.

Lake City, Colo., Oct. 17, 2022 (GLOBE NEWSWIRE) -- The Covid-19 pandemic highlighted the importance of good indoor air quality, which has become a non-negotiable for today’s homebuyers. Thanks to advanced technologies and building science knowledge, clean air is a luxury that we can all afford.

Click here to download the book.

The National Center for Healthy Housing avows that homes in the United States are one of the most dangerous places for families, estimating that 35 million homes place their occupants at risk because of poor indoor air quality (IAQ).

Fortunately, consumer interest in healthy homes and IAQ has surged since the onset of the pandemic. According to COGNITION Smart Data, Green Builder Media’s market intelligence division, 92% of early adopters and first-mover homeowners believe that good IAQ is extremely important or very important, and 85% would pay more for a healthy home. 

In fact, a recent Green Builder Media survey reveals that:

  • A healthy home is now home buyers’ top priority topic, followed by resiliency and net zero energy.
  • A healthy home is now as important as location when making home purchase decisions.
  • Healthy home and indoor air quality is the category that consumers believe has been most impacted by COVID.
  • More than one-third of homeowners are more aware of their indoor air quality since COVID.

Green Builder Media’s COGNITION Smart Data shows that public interest in all things sustainable is on the rise. Which sustainability upgrades matter most to homeowners? Given the prolonged pandemic, it’s not surprising that healthy home tops the list, followed by net zero energy, and smart home technologies. 

Indoor air quality will remain top of mind for homeowners and prospective home buyers as more data comes out on the connection between home air and general health. Download the free Healthy Home Handbook to learn more about important strides in indoor air quality, including product innovations, trends, and marketing sales points. 

About Green Builder Media

Green Builder Media is North America’s leading media company focused on green building and sustainable living, affecting positive change by providing inspirational information to over 200,000 progressive building professionals and millions of early-adopter and first-mover consumers who are interested in sustainable living. Green Builder Media generates award-winning editorial, including breaking news, prominent market research, original insights, and visionary thought pieces. With a comprehensive suite of content marketing, digital, social, and print media options, high-profile demonstration projects, market intelligence, and data services, and live events, Green Builder Media offers a blend of visionary and practical information covering a broad spectrum of sustainable living topics, including Internet of Things, smart home technologies, energy efficiency, intelligent water, indoor air quality, resilient housing, renewables, and clean transportation.


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