Dublin, Feb. 07, 2023 (GLOBE NEWSWIRE) -- The "Global Affiliate Marketing Platform Market, by Product, by Application, by Industry, by Channel, Estimation & Forecast, 2017-2030" report has been added to ResearchAndMarkets.com's offering.
The global affiliate marketing platform market held a market value of USD 19,217.4 million in 2021 and is estimated to reach USD 36,902.1 million by the year 2030. The market is anticipated to register a CAGR of 7.7% during the forecast period.
Affiliate marketing platforms are generally performance based, which are used extensively over the last few years to drive the sales of companies and generate a substantial level of income and profit.
The affiliate marketing platform market is subject to a high rise owing to its high cost-effective element for startups as well as established firms. Also, the generation of employment through these platforms is a significant factor that aids the industry growth.
Incorporation of AI and voice searches has led to an effective increase in the usage of affiliate marketing platform industry. Leveraging the available affiliate marketing technologies, affiliates are gaining high optimization and efficacy to fuel change.
In addition to that, there has been many rising cases related to affiliate frauds that lure customers. Therefore, this has created a notion among the end users, and have decreased the preference rates of affiliate marketing platforms.
Growth Influencers:
Generation of income and employment through affiliate marketing business models
Affiliates can have a large audience of potential followers to whom they can market. Affiliate payment typically depends upon industries, however, with increasing digitalization, the industry is seeing potential buyers as well as other stakeholders having keen interest for the same.
Moreover, the income generated is also a crucial factor for the industry growth. For instance, according to the Affiliate Marketing Benchmark Report, 16.21% of the surveyed affiliates made an annual affiliate income between USD 10,000 to USD 50,000. Thus, such measures aid the industry growth.
Cost effective program for businesses
Affiliates invest in promoting products as they see a direct reward. In light of this, most of the companies in all industries are beginning to see value in this type of partnership model. For instance, Facebook ads saw an average of 1% return on investment for marketers, whereas Big Commerce reported affiliate marketing can be attributed to 16% of all online sales in 2019. Therefore, the demand for such platforms has risen expansively.
Segments Overview:
The global affiliate marketing platform market is segmented into product, application, industry, and channel.
By Product
- Cost Per Sale
- Cost Per Lead
- Cost Per Click
The cost per click segment is estimated to cross the mark of USD 5,000 million revenue by 2027. Moreover, the cost per sale is estimated to hold the highest CAGR of 8.1% over the anticipated period.
By Application
- Physical Products
- Virtual Products
The virtual products segment held the largest market share of more than 65% in 2021.
By Industry
- Hospitality
- Healthcare
- BFSI
- Banks
- NBFCs
- Investment/Trading Firms
- Multi Asset Brokers
- Others
- Insurance
- Entertainment and Media
- Retail and e-commerce
- Consumer Goods
- ITeS
- Payment and Ticketing
- Sales and Marketing
- Others
The retail and e-commerce segment held the largest share of nearly 25% in 2021. Moreover, the consumer goods segment holds an opportunity of more than USD 2,000 million during 2022 to 2030.
By Channel
- Direct Sale
- Distribution Channel
The direct sales segment is estimated to hold the highest growth rate of 8% over the forecast period.
Regional Overview
By region, the global affiliate marketing platform market is divided into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
The North American market for affiliate marketing platform held the largest market share of more than 40% in 2021. In addition to that, the Asia Pacific industry for affiliate marketing platform is likely to grow at the highest growth rate of 8.8%.
The European region is predicted to grow at a steady rate owing to the rising product launches. The Middle East and Africa region is growing due to the increasing demand for cutting-edge advancements in affiliate marketing platforms.
The global affiliate marketing platform market report answers questions such as:
- What is the market size and forecast of the global affiliate marketing platform market?
- What are the inhibiting factors and impact of COVID-19 on the global affiliate marketing platform market during the assessment period?
- Which are the products/segments/applications/areas to invest in over the assessment period in the global affiliate marketing platform market?
- What is the competitive strategic window for opportunities in the global affiliate marketing platform market?
- What are the technology trends and regulatory frameworks in the global affiliate marketing platform market?
- What is the market share of the leading players in the global affiliate marketing platform market?
- What modes and strategic moves are considered favorable for entering the global affiliate marketing platform market?
Report Metrics:
| Report Attribute | Details |
| No. of Pages | 288 |
| Forecast Period | 2021 - 2030 |
| Estimated Market Value (USD) in 2021 | $19217.4 million |
| Forecasted Market Value (USD) by 2030 | $36902.1 million |
| Compound Annual Growth Rate | 7.7% |
| Regions Covered | Global |
Companies Mentioned:
- Admitad
- Affiliatly
- Alibaba
- Amazon
- AWIN
- Bluehost
- CJ Affiliate
- Clickbank
- Converting Team
- CrakRevenue
- eBay
- Everflow.io
- iDevAffiliate
- LeadDyno
- Leadpages
- Omnistar Affiliate
- Post Affiliate Pro
- Rakuten
- Referral Rock
- ReferralCandy
- Refersion
- ShareASale
- Shopify
- StudioPress
- Tapfiliate
- Targeleon
- Tradedoubler
- CFD Broker List of Companies
- XM Global Limited
- BDSwiss Group
- eToro
- FxPro Group Limited
- ForexTime Limited
- IC Markets
- IG Group plc
- IronFX
- Pepperstone Group Limited
- XTB
- VantageFX
- Plus500
- MultiBank
- AvaTrade
- ActivTrades
- Eightcap Affiliates
- Libertex Affiliates
- Blackbull Affiliates
- FP Markets
For more information about this report visit https://www.researchandmarkets.com/r/azhqfs-affiliate?w=12
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