Board Games Global Market Report 2023: Rise in Adoption of Digital-First Approach Presents Opportunities

Dublin, March 20, 2023 (GLOBE NEWSWIRE) -- The "Board Games Market - Global Outlook and Forecast 2023-2028" report has been added to's offering.

The global board games market is expected to grow at a CAGR of 13.27% from 2022 to 2028


Strategic Product Introductions

The market is driven by the entertainment value associated with the products, and innovation in product portfolios is one of the crucial factors to sustain in the industry. Consumers' tendency to switch to various board game products has significantly increased in the past five years. Innovation plays a significant role in the board games market that runs on a tight margin.

The industry has seen a lot of innovation by vendors, such as increased technology use as vendors incorporate digital components into their games to enhance the gaming experience. Vendors are focusing on introducing new themes & mechanics to create distinct and engaging experiences.

For instance, "Wingspan" is a board game that features birds and their habitats, and "Gloomhaven" is a game that combines elements of role-playing games with tactical combat.

Rising Number of Board Game Cafes

With the increasing number of game cafes worldwide, businesses have drawn many buyers in the past few years. These game bars and cafes have been phenomenal success and have achieved tremendous global prominence. Board game cafes are quite common in western European countries such as the UK, France, and the North American region.

Board game cafes are places where people play games and simultaneously engage with other gamers. Owing to their increasing popularity, certain cafes and shops also provide snacks and drinks during games. The increasing popularity of board game cafes is helping manufacturers to understand the kind of games that appeal to the larger section of players. This, in turn, helps vendors cater to customers' requirements, thus ensuring the steady growth of the board games market.


The puzzle type dominated the global board games market and generated a revenue of over USD 6.9 billion in 2022. The segment focuses on the jigsaw, 3D puzzles, slider puzzles, Rubik's cubes, and other brain teasers. Following puzzle games, tabletop games market was the second largest revenue generator, holding a share of over 23% in 2022. Tabletop board games are gaining popularity as these games force people to interact, thus making the bond stronger. The industry has witnessed a spurt in demand for various tabletop board games. While preschool kids are more interested in chance-based tabletop board games, strategy-based board games are witnessing higher demand among grade-schoolers, teenagers, and adults. Tabletop games are effective in developing cognitive skills in children.

Segmentation by Product

  • Puzzles
  • Tabletop Board Games
  • Collectible Card Games
  • Card & Dice Games
  • Miniature Games
  • RPG Board Games


The educational board games segment dominated the global board games market with over 41% share owing to the higher penetration of puzzles among end-users. The educational board games segment is expected to witness significant demand in the years ahead, owing to the ability of such games to develop basic preschool skills. Color matching, identifying letters, alphabets, numbers, counting, identifying shapes and patterns, developing fine motor skills, and strategic thinking skills, among others, are some of the key offerings of such games.

Segmentation by Theme

  • Educational Board Games
  • Strategy & War Board Games
  • Fantasy Board Games
  • Sports Board Games
  • Others Board Games


The offline segment accounted for the highest market revenue, with over 54% industry share in the global board games market in 2022. However, due to the rising internet penetration worldwide, the offline segment will face strong competition from the online segment in the future. Many retail players such as Walmart, Costco, Sears, Best Buy, and Target stock and showcase products in their retail outlets, leading to higher visibility of these games in the industry during the forecast period. However, the online board games market segment is witnessing high traction from the US and other European countries, particularly Germany and the UK. Sales from the online channel is expected to grow at a CAGR of over 13% during the forecast period.

Segmentation by Distribution Channel

  • Offline
  • Specialty Stores
  • Mass Market Players
  • Other Stores
  • Online


North America dominated the global board games market, accounting for a 28.88% share in 2022. The board games played in North America are different from European board games. Americans prefer to play board games based on the luck factor with extra focus on defeating opponents. However, American-style board games are less fun as the players can be easily eliminated from the game. Thus, American board games do not fully engage the players. Therefore, the region is witnessing high demand for Euro-style board games. For instance, European strategy games such as The Settlers of Catan or Catan have carved inroads into the U.S. board games market in the recent past.

Key Company Profiles

  • Asmodee Group
  • Hasbro
  • Mattel
  • Ravensburger

Other Prominent Vendors

  • Asmadi Games
  • Bezier Games
  • com
  • Buffalo Games
  • Clementoni
  • CMON
  • Disney
  • Funko
  • Games Workshop
  • Gibsons Games
  • Goliath Games
  • Grey Fox Games
  • IELLO Games
  • Indie Boards and Cards
  • INI
  • Epoch Everlasting Play
  • Imago Group
  • Kamings Trade
  • Learning Resources
  • Lifestyle Boardgames
  • Loony Labs
  • Ludo Fact
  • Melissa & Doug
  • MindWare
  • North Star Games
  • Orchard Toys
  • Panda Game Manufacturing
  • Pegasus Spiele
  • Piatnik
  • Reaper Miniatures
  • Rio Grande Games
  • Schmidt Spiele
  • Spin Master
  • Spontaneous Games
  • Sunsout
  • Surprised Stare Games
  • Talicor
  • Trend Enterprises
  • Ultra Pro International
  • University Games
  • Winning Moves Games
  • WizKids
  • Zobmondo


1. How big is the board games market?
2. What is the growth rate of the board games market?
3. Who are the key players in the global board games market?
4. What are the key driving factors in the board games market?
5. Which region dominates the global board games market?

Key Attributes:

Report AttributeDetails
No. of Pages285
Forecast Period2022 - 2028
Estimated Market Value (USD) in 2022$18.93 Billion
Forecasted Market Value (USD) by 2028$39.99 Billion
Compound Annual Growth Rate13.2%
Regions CoveredGlobal

Key Topics Covered:

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage

5 Report Assumptions & Caveats

6 Premium Insights

7 Market at a Glance

8 Introduction

9 Market Opportunities & Trends
9.1 Rise in Adoption of Digital-First Approach
9.2 Strategic Product Launches
9.3 Capitalizing on Board Game Conventions
9.4 Rise in Consumer Focus on Leisure Activities

10 Market Growth Enablers
10.1 High Preference for Analog Experience
10.2 Rising Number of Board Game Cafes
10.3 Surge in Crowdfunding Initiatives
10.4 Incorporation of Learning Quotient in Board Games

11 Market Restraints
11.1 Market Disturbance Due to Tariffs & Trade Slumps
11.2 High Presence of Alternative Options
11.3 Supply Chain Inequalities
11.4 Lack of Product Awareness

12 Market Landscape

13 Product

14 Theme

15 Distribution Channel

16 Geography

17 North America

18 Apac

19 Europe

20 Latin America

21 Middle East & Africa

22 Competitive Landscape

23 Key Company Profiles

24 Other Prominent Vendors

25 Report Summary

26 Quantitative Summary

27 Appendix

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Board Games Market

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