Licensed Sports Merchandise Global Market to Reach $31.9 Billion by 2030: Focus of Brands on Curbing Counterfeiting of Sports Goods Drives Market Growth

Dublin, March 27, 2023 (GLOBE NEWSWIRE) -- The "Licensed Sports Merchandise: Global Strategic Business Report" report has been added to's offering.

The global market for Licensed Sports Merchandise estimated at US$23.4 Billion in the year 2022, is projected to reach a revised size of US$31.9 Billion by 2030, growing at a CAGR of 4% over the analysis period 2022-2030.

Apparel & Footwear, one of the segments analyzed in the report, is projected to record a 4.6% CAGR and reach US$11.9 Billion by the end of the analysis period.

Taking into account the ongoing post pandemic recovery, growth in the Toys & Games segment is readjusted to a revised 3.6% CAGR for the next 8-year period.

The U.S. Market is Estimated at $5.5 Billion, While China is Forecast to Grow at 4.9% CAGR

The Licensed Sports Merchandise market in the U.S. is estimated at US$5.5 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$5 Billion by the year 2030 trailing a CAGR of 4.9% over the analysis period 2022 to 2030.

Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 3.2% and 3.5% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 3.4% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$5.5 Billion by the year 2030.

Select Competitors (Total 62 Featured) -

  • Adidas AG
  • Asics Corporation
  • Columbia Sportswear Company
  • DICKS Sporting Goods, Inc.
  • GIII Apparel Group, Ltd.
  • Hanes Brands Inc.
  • Li Ning (China) Sports Goods Co. Ltd.
  • Nike, Inc.
  • Puma SE
  • Shiv Naresh Sports Private Limited
  • Skechers USA, Inc.
  • Under Armour, Inc.
  • VF Corporation
  • Yonex Co., Ltd.

What`s New for 2023?

  • Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and Research Platform
  • Complimentary updates for one year

Key Attributes:

Report AttributeDetails
No. of Pages369
Forecast Period2022 - 2030
Estimated Market Value (USD) in 2022$23.4 Billion
Forecasted Market Value (USD) by 2030$31.9 Billion
Compound Annual Growth Rate3.9%
Regions CoveredGlobal

Key Topics Covered:




  • Impact of COVID-19 Pandemic and Looming Global Recession
  • 2020: A Year of Disruption & Transformation
  • As the Race between the Virus & Vaccines Intensifies, Where is the World Economy Headed in 2021?
  • World Economic Growth Projections (Real GDP, Annual % Change) for 2020 through 2022
  • Social Distancing, Restrictions on Tourism, and Decimated Consumer Confidence Bring Down the Sports Goods Industry
  • The Worst Affected by the Pandemic, the Struggling Sports Industry Destroys All Hopes for Normalcy for All in the Value Chain: Global Sports Revenues (In US$ Billion) for 2019 and 2020
  • Sharp Decline in the Number of Tourists Impacts Sports Tourism Related Retail Trade: Global Number of International Tourist Arrivals at Airports Worldwide (In Million) for the Years 2019 & 2020
  • Rapidly Eroding Consumer Confidence Thwarts Hopes for a Quick Recovery: Global Consumer Confidence Index Points for 4Q2019, 1Q2020 & 2Q2020
  • Impact of COVID-19 Pandemic on Licensed Sports Merchandise
  • COVID-19's Impact on the Licensed Sports Apparel Industry
  • Licensed Sports Merchandise - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • An Introduction to Licensed Sports Merchandise
  • Global Market Prospects & Outlook
  • Sports Apparel & Footwear: The Leading Product Type
  • Online Sales of Licensed Sports Merchandise Poised for High Growth
  • Developed Regions Lead, Developing Economies to Boost Long-term Growth
  • Recent Market Activity



  • Focus of Brands on Curbing Counterfeiting of Sports Goods Drives Market Growth
  • Losses from Sales of Counterfeit Goods Globally by Sector (in € Billion) for 2020
  • Rise in Number of Sports Enthusiasts and Growing Participation in Sports & Fitness Activities Fuels Demand for Licensed Products
  • Participation in Sports & Fitness Activities Favors Growth in Functional Apparel Market: Average % of Americans Engaged in Sports & Fitness Activity Each Day for 2010, 2014 and 2019
  • Fitness Routine Changes of People as a Result of COVID-19 Outbreak
  • Rising Investments in Sports Licensing Worldwide: Opportunity for Growth
  • Booming Online Retail Sector Presents Lucrative Opportunities for Licensed Sports Merchandise
  • Social Distancing Mandated by COVID-19 Leads to Massive Consumer Migration to Online Platforms: Global Retail E-Commerce Website Traffic in Average Monthly Visits (in Billions) for Jun-2019 to Jun-2020
  • Continuous Growth in Number of Sports Leagues Augurs Well for the Market
  • Top Sports Leagues Worldwide Ranked by Annual Average Revenue (in $ Billion)
  • Pandemic-Induced Revenue Losses (in %) of Leading Professional Sports Leagues (2020)
  • Expanding Entertainment Industry Drives Trend Towards Marketing of Sports as Entertainment
  • Popularity of Athleisure Spurs Growth Outlook for Licensed Sports Merchandise
  • Global Athleisure Market (in USD Billion) for 2020, 2022, 2024 and 2026
  • Licensing Needs a Shot in the Arm in Sports Footwear Market
  • Licensed Sports Video Games Poised for Strong Growth
  • Merchandise Stores Adapt to the New Normal to Revive Sales
  • Conventional Sponsorship Deals Likely to Become License-Focused
  • Growing Role of NFTs in Sports Licensing
  • Regulatory Frameworks for Sporting Events and Sports Leagues/Teams Impact Market Dynamics
  • Widespread Implementation of Effective Sports Marketing Strategies to Drive Gains for Merchandise Sales




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Global Market for Licensed Sports Merchandise

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