Digital Fraud Attempts in Canada Spike 189% From Pre-Pandemic, reveals New TransUnion Report

57% of Canadians surveyed report being targeted by scams; retail, logistics, financial services, and travel and leisure sectors see highest increase in fraudster targeting

TORONTO, March 29, 2023 (GLOBE NEWSWIRE) -- Despite a return to something more closely resembling pre-pandemic levels in 2022, the TransUnion (NYSE: TRU) 2023 State of Omnichannel Fraud Report found that digital fraud continues to rise globally. TransUnion’s analysis also revealed that 3% of all consumer transactions originating from Canada in 2022 were suspected to be fraudulent, compared to 2% in 2019. At the same time, the number of transactions conducted digitally has markedly risen in the last few years by 103% in Canada. This means that the total volume of suspected digital fraud attempts has increased dramatically. Globally, such attempts have increased by 80% from 2019 to 2022, compared to 189% for digital transactions originating in Canada during that same time.

According to proprietary insights from TransUnion’s global intelligence network and a specially commissioned consumer survey, the pivot to increasingly digital transactions since the beginning of the pandemic means the overall risk to individuals and organizations is even greater than it was pre-pandemic.

“Digital fraud trends point to industries that saw significant growth in consumer digital engagement,” said Patrick Boudreau, head of identity management and fraud solutions at TransUnion Canada. “At the same time, the pandemic crystallized the reality that fraudsters focus their efforts to prey on organizations and institutions that have direct access to money, products or services with easily transferable monetary value. In Canada, we have seen dramatic increases in digital fraud attempts within the retail, logistics, financial services, and travel and leisure sectors. Staying ahead of these constantly evolving and ever more sophisticated fraudsters is a challenge that no company or organization is exempt from.”

Credit Card Fraud is Most Common, but ACH/Debit and Synthetic Identity Fraud are Rising

Fraud typePercent of global digital fraud in 2022Global volume change 2019–2022
Credit card6.5%76%
Account takeover6.3%81%
True identity theft6.2%81%
Synthetic identity5.3%132%

Source: TransUnion TruValidate™

Top Industries Targeted by Suspected Digital Fraud Include Retail, Logistics, and Financial Services in Canada

For transactions originating from Canada, the analysis showed that the retail sector saw the most significant rise in suspected digital fraud, with an increase of 179% from 2019 to 2022. This is followed by the logistics sector (123% increase), financial services (28% increase), and travel and leisure (20% increase). Conversely, video gaming saw the biggest decrease in suspected digital fraud during this timeframe (-81%), followed by telecommunications (-71%), gaming - such as online sports betting, poker, etc. (-39%), communities - online dating, forums, etc.(-29%), and insurance (-23%).

Globally, the gaming and retail industries saw the highest rate of suspected digital fraud at 7.5% and 7.2%, respectively. These were followed by video gaming at 5.4%, financial services at 4.2% and communities (i.e., online dating and forums) at 4.0%.

However, the highest rate of growth globally since 2019 was observed in the travel & leisure industry. This group saw a 117% increase in suspected digital fraud globally as more and more consumers looked to resume traveling following the pandemic period.

Retail and Logistics Saw The Highest Suspected Digital Fraud Rate between 2019 and 2022

IndustryGlobal suspected fraud attempt rate 2022Global suspected fraud attempt rate % change 2019–2022Canada suspected fraud attempt rate % change 2019–2022
Gaming (online sports betting, poker, etc.)7.5%-21%-39%
Video Gaming5.4%-82%-81%
Financial services4.2%39%28%
Communities (online dating, forums, etc.)4.0%-8%-29%
Travel & leisure2.1%117%20%

Source: TransUnion TruValidate

Canadian Consumers Regularly Face Fraud Across a Range of Communications Platforms
TransUnion’s analysis also found that a large percentage of people are being impacted by fraud attempts, and across a wide range of communications vehicles. In a TransUnion-commissioned consumer survey across 18 countries and regions globally, 52% of respondents indicated that they were targeted by fraud via email, online, phone call, or text messaging in the three months beginning September 2022.

In Canada, 57% of surveyed consumers said they had been targeted by fraud attempts via those communications channels over the same time period.

“The explosion of digital transactions, the accelerated adoption of digital technologies, and increasing appetite for faster access to funds/credit, have led to an increase in fraud losses, particularly in digital channels,” said Naureen Ali, vice president of product management at Transunion. “Consumers are expecting organizations to protect their identities and online accounts, and those companies that do not adequately honor those preferences may lose business as a result.”

The study explored other types and channels of fraud. For instance, TransUnion determined that while the vast majority (85%) of calls received by its U.S. financial services call center customers were from mobile phones in 2022, just 14% of all high-risk calls were made from them last year. Conversely, for the 3% of U.S. financial services call center calls that were made from non-fixed Voice over Internet Protocol (VoIP) –a phone number that isn’t associated with a physical address –62% of all high-risk calls into the call center came from them last year making it the riskiest channel for the call center.

Data Breaches Fuel Identity Engineering, Record Balances Attributed to Synthetic Identities
The study also examined the volume and severity of data breaches over the course of 2022 and compared them to previous years, using publicly available data analyzed by SontiqTM, a TransUnion company.

Results showed that the number of data breaches in the U.S. increased by 83% from 2020 to 2022. In addition to the overall increase in volume, the severity of data breaches also rose, reflected in an increase of 6% in Sontiq’s Breach Risk Score over that time period.

These breaches have played a key role in helping to fuel an explosion in identity engineering, with synthetic identities becoming a record-setting problem in 2022. Outstanding balances attributed to synthetic identities for auto, credit card, retail credit card and personal loans in the U.S. were at their highest point ever recorded by TransUnion—reaching $1.3 billion in Q4 2022 and $4.6 billion for all of 2022.

TransUnion came to its conclusions based on intelligence from its identity and fraud product suite that helps secure trust across channels and delivers efficient consumer experiences – TransUnion TruValidate™. The rate or percentage of suspected digital fraud attempts reflect those which TransUnion customers either denied in real time due to fraudulent indicators or determined were fraudulent after reviewing—compared to all transactions it assessed for fraud.

Download the TransUnion 2023 State of Omnichannel Fraud Report to learn more. Specific country and regional data in the report include the United States, Brazil, Canada, Chile, Colombia, Dominican Republic, Hong Kong, India, Kenya, Mexico, Namibia, Philippines, Puerto Rico, Rwanda, South Africa, Spain, United Kingdom and Zambia.

For more information and insights on global fraud trends, please download the report.

About TransUnion (NYSE: TRU)
TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®. TransUnion provides solutions that help create economic opportunity, great experiences and personal empowerment for hundreds of millions of people in more than 30 countries. Our customers in Canada comprise some of the nation’s largest banks and card issuers, and TransUnion is a major credit reporting, fraud, and analytics solutions provider across the finance, retail, telecommunications, utilities, government and insurance sectors. Learn more at

Contact:Emma Tiessen