Dublin, March 30, 2023 (GLOBE NEWSWIRE) -- The "India Prepaid Card and Digital Wallet Business and Investment Opportunities Databook - Market Size and Forecast, Consumer Attitude & Behaviour, Retail Spend - Q1 2023 Update" report has been added to ResearchAndMarkets.com's offering.
India'a prepaid card market (value terms) increased at a CAGR of 18.4% during 2018-2022. Over the forecast period of 2023 to 2027, the market is expected to record a CAGR of 29.7%, increasing from US$35.69 billion in 2022 to reach US$134.59 billion by 2027.
The robust digital payments infrastructure, coupled with a high smartphone and internet penetration rate, has driven the prepaid card market in India. Government policies, the flourishing fintech sector, and the global pandemic outbreak has assisted industry growth in unprecedented ways. In H2 2022, the country recorded over 40 billion digital transactions.
The Unified Payments Interface (UPI) transaction volume and value have grown significantly year over year in Q3 2022. Mobile payment instruments, such as PhonePe, Google Pay, and Paytm, are leading the UPI transaction value and volume in the country.
The swift adoption of digital payments can be seen with each passing quarter in India, and the trend is expected to further continue from the short to medium-term perspective. Over the next three to four years, the growth in online shopping is expected to further accelerate the growth of the prepaid card market in India.
PhonePe and Google Pay stand to gain from the extension of the market share cap deadline to December 2024
To address the risks and protect the UPI ecosystem in India, the National Payments Corporation of India (NPCI) announced the market cap rules, thereby limiting any single prepaid payments instrument provider to process over 30% of UPI transactions in a month. However, taking into account the present usage and the potential future of UPI, NPCI has deferred the implementation of the market cap several times. In December 2022, NPCI again extended the market share cap deadline to December 2024.
Both PhonePe and Google Pay stand to gain significantly from this announcement by NPCI. The two mobile payment instrument providers hold 85% of the total UPI market share in India, even at a time when more than a dozen players are competing in the space. The extension of the deadline is a loss for rivals like Paytm, who were hoping that the NPCI will introduce checks on the growth achieved by some players in the segment.
For PhonePe to comply with the 30% market cap, the firm would have had to deny services to tens of millions of users. This would mean a step back for India's digital payment ecosystem which has been growing significantly over the last few years. Consequently, the NPCI has extended the deadline, thereby providing other players to invest and develop a robust infrastructure that can assist them in growing their market share.
Tokenization can accelerate the digital payments adoption and prepaid card market growth in India
India already has a robust digital payments infrastructure, which has played a pivotal role in the growth of the prepaid card market over the last three to four years. The prepaid card industry is projected to further growth, as India is poised to gain significantly from the proliferation of tokenization.
Tokenization offers two key benefits, including payment security and an enhanced checkout experience. With the tokens flowing through the payment systems without disclosing sensitive customer data or allowing payment aggregators or merchants to store customer data, consumers are better secured. As a result, more and more consumers are projected to adopt digital payments from the short to medium-term perspective in India.
With the country implementing tokenization at scale and speed, it can unlock positive and smooth payment experiences, thereby driving the next phase of digital payments adoption in India.
Global fintech firms are entering the Indian market with their prepaid card offering to tap into the lucrative SME segment
Small and medium-sized enterprises (SMEs) are seen as the backbone of the Indian economy, offering vital services, jobs, and growth. It is also the sector that offers a vast untapped growth opportunity. Targeting the segment, global fintech firms are entering the country with their prepaid card services.
In December 2022, Tide, the United Kingdom-based SME-focused fintech firm, announced that the firm is foraying into the Indian market with the launch of two business banking solutions. These include Tide Business Account and RuPay-powered Tide Expense Card. The fintech firm sees India as a £100 million opportunity. Over the last two years, it is planning to onboard more than half a million SMEs onto its platform.
Businesses can use the Tide prepaid card solution to withdraw cash, make e-commerce purchases, and other payments. With the growing digitalization among Indian SMEs, B2B prepaid card industry is poised to record strong growth over the next three to four years.
Scope
India Digital Wallet Market Size and Forecast
- Transaction Value Trend Analysis
- Transaction Volume Trend Analysis
- Average Value per Transaction
India Digital Wallet Market Size and Forecast by Key Segments
- Retail Shopping (Value, Volume, Avg. Value)
- Travel (Value, Volume, Avg. Value)
- Entertainment and Gaming (Value, Volume, Avg. Value)
- Restaurant (Value, Volume, Avg. Value)
- Recharge and Bill Payment (Value, Volume, Avg. Value)
India Prepaid Card Industry Market Attractiveness
- Load Value Trend Analysis
- Transaction Value Trend Analysis
- Transaction Volume Trend Analysis
- Average Value per Transaction
- Number of Cards
Market Share Analysis by Functional Attributes - Open Loop vs. Closed Loop
Market Share Analysis by Prepaid Card Categories
India Open Loop Prepaid Card Future Growth Dynamics
- Transaction Value Trend Analysis
- Transaction Volume Trend Analysis
- Average Value per Transaction
- Number of Cards
India Closed Loop Prepaid Card Future Growth Dynamics
- Transaction Value Trend Analysis
- Transaction Volume Trend Analysis
- Average Value per Transaction
- Number of Cards
India Prepaid Card Consumer Usage Trends
- By Age Group
- By Income Group
- By Gender
India General Purpose Prepaid Card Market Size and Forecast
India - Gift Card Market Size and Forecast
- Gift Card Market Size and Forecast by Functional Attribute
- By Open Loop Gift Card
- By Closed Loop Gift Card
- Gift Card Market Size and Forecast by Consumer Segments
- By Retail Consumer Segment
- By Corporate Consumer Segment
- Gift Card Market Share Analysis by Retail Categories
- Gift Card Market Share Analysis by Gifting Occasion
- Gift Card Market Share Analysis by Purchase Location
India Entertainment and Gaming Prepaid Card Market Size and Forecast
India Teen and Campus Prepaid Card Market Size and Forecast
Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
- By Open Loop Teen and Campus Prepaid Card
- By Closed Loop Teen and Campus Prepaid Card
India Business and Administrative Expense Prepaid Card Market Size and Forecast
Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments
- By Small Scale Business Segment
- By Mid-Tier Business Segment
- By Enterprise Business Segment
- By Government Segment
India Payroll Prepaid Card Market Size and Forecast
Payroll Prepaid Card Market Size and Forecast by Consumer Segments
- By Small Scale Business Segment
- By Mid-Tier Business Segment
- By Enterprise Business Segment
- By Government Segment
India Meal Prepaid Card Market Size and Forecast
Meal Prepaid Card Market Size and Forecast by Consumer Segments
- By Small Scale Business Segment
- By Mid-Tier Business Segment
- By Enterprise Business Segment
- By Government Segment
India Travel Forex Prepaid Card Market Size and Forecast
Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments
- By Retail
- By Small Scale Business Segment
- By Mid-Tier Business Segment
- By Enterprise Business Segment
- By Government Segment
India Transit and Tolls Prepaid Card Market Size and Forecast
India Healthcare and Wellness Prepaid Card Market Size and Forecast
India Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast
India Fuel Prepaid Cards Market Size and Forecast
India Utilities, and Other Prepaid Cards Market Size and Forecast
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