Dublin, April 27, 2023 (GLOBE NEWSWIRE) -- The "Liquid Make-Up Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028FSegmented By Type, By Distribution Channel, By End User By Region, Competition" report has been added to ResearchAndMarkets.com's offering.
The global liquid make-up market is driven by changing consumer patterns towards beauty and wellness products
The market expansion for the product is due to the rising participation of women in the workforce and the rising physical appearance sensitivity among millennials worldwide.
Due to the influence of social media and the growing selfie trend, particularly among young people, consumer interest in cosmetic face products has surged. The market's expansion has also been assisted by manufacturers' ongoing product advancements and active marketing.
Compared to a powder formulation, using a liquid foundation gives the user complete coverage. A water and silicone mixture is used in the base of liquid foundations, allowing users to apply the product evenly. Due to its advantages and simplicity of integration with serums and toners, the foundation enjoys significant customer popularity. As a result, the foundation has a larger market share than other liquid cosmetic products.
Additionally, celebrities launching their make-up line is also helping the market to expand. For instance, in 2020, Selena Gomez, an American singer and actress launched her first make-up line, "Rare Beauty." The makeup line consists of liquid foundation, concealer, Liquid face makeup such as liquid blush, and liquid eye products like liquid eye shadow, mascara, etc.
During the anticipated period, the market for liquid make-up is predicted to expand due to the rising popularity of make-up among male consumers. For instance, Fenty Beauty has launched a new range of foundations where they have expanded the color palette.
South Korea is the largest market for men who use make-up, followed by the United States. Although only 25 million males are in the country, they use more than USD1 billion of cosmetics annually. Companies are engaging in initiatives to enhance inclusivity for this demographic while recognizing this trend.
For example, Perfect Diary, a well-known C-beauty (China beauty) brand, introduced its first line of men's beauty goods in July 2020 after announcing a partnership with the National Gymnastics Team. As part of its expansion, the company introduced its products in China, South Korea, and the UK.
The luxury cosmetic market is also one of the reasons why the liquid make-up market is expanding. And the Middle Eastern nations are seeing the fastest growth in the market for halal cosmetics. The makers of luxury cosmetics may see this as a chance for the market to flourish and expand further.
The rising level of consumer disposable income is driving the demand for liquid cosmetic products. Particularly among the young, a group that is acutely aware of social concerns, the foundation category dominates the liquid cosmetics industry. The young population uses more make-up than any other age group because of the increasing trend of making reels on Instagram or making TikTok.
For instance, the UN estimates that 1.2 billion young people, or 16% of the world's population, are between the ages of 15 and 24. Due to this, the market for liquid makeup is anticipated to grow at a much faster rate during the forecast period.
Expat.com published some expenditure statistics that include vanity items like fancy handbags, pricey vehicles, beauty treatments, and beauty products. They discovered that Western Europe ranked first in terms of annual spending on cosmetics at USD 748 billion. With USD663 billion, the United States came in second, and China came in third with USD661 billion.
Introduction of Innovative Product is Fueling the Market Growth
Many large corporations are developing unique, new items to stand out in the market.
For instance, Dior's Airflash Foundation sprays a thin mist of coverage into the skin with an aerosol to consistently produce a soft-focus effect. This innovative product also reduces the amount of time needed to get ready. After being misted onto the face, the foundation hardly needs to be blended. Because of the coverage's durability, customers purchase more of the product.
Increasing Consumer Preference Towards Vegan Products is Fueling the Market Growth
Additionally, as interest in vegan cosmetics grows, the market for helpful, environmentally friendly products is growing.
Consumer expectations have significantly changed as a result of consumers making judgments about their purchases based on sustainability and embracing products with ingredients from organic sources.
For instance, makeup options are available from The Lip Bar. Every single one of their products, including their moisturizer, concealer, cheek, and eye palettes, is 100 percent vegan and has never been tested on animals.
Growing Consumer Concerns of Using Chemicals Hindering the Market Growth
Prolonged contact with the chemicals used in the product, such as the preservatives and pigments, might harm the skin. This could lead to allergic reactions that result in exhilaration, redness, and other undesirable outcomes.
Such dangerous compounds can build up over time and result in cancer and dermatitis, which can be fatal if not treated right. It is therefore projected that the product's detrimental effects on skin care will limit the market growth.
Competitive Landscape
Detailed analysis of the major companies present in the global liquid make-up market.
- Shiseido Co., Ltd.
- Kendo Holdings, Inc.
- Benefit Cosmetics LLC
- Estee Lauder Inc.
- Christian Dior Couture SA
- L'Oreal SA
- Avon Products, Inc.
- KIKO USA, Inc. (KIKO MILANO)
- HB USA Holdings, Inc.
- e.l.f. Beauty, Inc
Market Trends & Developments
- Innovative Technology
- Change in Consumer Behaviour
- Growing Consumption of foundation
- Increasing demand from eye products
- Growing presence of luxury brands
Market Dynamics
Drivers
- Increasing Demand for Natural Products
- Growing Population of men using make-up
- Increasing demand in Middle Eastern Countries
Challenges
- Skin Issues
- Increased Competition
Voice of Customer Analysis (B2C Model Analysis)
- Sample Size Determination
- Respondent Demographics
- By Gender
- By Age
- By Occupation
- Brand Awareness
- Frequency of Purchase
- Factors Influencing Purchase Decision
- Brand Satisfaction
- Customer Satisfaction
- Challenges Faced Post Purchase
Report Scope:
Liquid Make-Up Market, By Type:
- Foundation
- Eye Products
- Concealer
- Lip Products
- Others
Liquid Make-Up Market, By Distribution Channel:
- Specialty Stores
- Exclusive Stores
- Online
- Hypermarkets & Supermarkets
- Others
Liquid Make-Up Market, By End User:
- Individual
- Fashion & Entertainment Industry
- Salons & Parlor
Liquid Make-Up Market, By Region:
- North America
- United States
- Canada
- Mexico
- Europe
- France
- Germany
- United Kingdom
- Italy
- Spain
- Netherlands
- Switzerland
- Asia-Pacific
- China
- India
- Japan
- South Korea
- Australia
- New Zealand
- Thailand
- Middle East & Africa
- Saudi Arabia
- South Africa
- UAE
- Qatar
- Kuwait
- South America
- Brazil
- Argentina
- Colombia
For more information about this report visit https://www.researchandmarkets.com/r/868obu
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