Global Buy Now Pay Later Market to Generate USD 725.37 Billion by 2030, Outlines a New Report by Next Move Strategy Consulting

Several players are offering an interest-free BNPL installment solution to allow customers to pay in installments without any interest. This, in turn, fosters the global buy now pay later market.


New York, May 18, 2023 (GLOBE NEWSWIRE) -- According to a report published by Next Move Strategy Consulting, the global Buy Now Pay Later Market size generated USD 112.17 billion in 2022, and is projected to generate USD 725.36 billion by 2030, witnessing a CAGR of 22.2% from 2023 to 2030. The study provides a detailed analysis of market drivers, constraints, and opportunities to highlight changing market dynamics. Furthermore, the research gives a thorough analysis of major segments and their sub-segments to identify the fastest-growing and highest revenue-generating segments.


Equipping the extensive analysis of each and every aspect of the market in 242 pages, accompanied by 161 tables and 133 figures, the report aims to become a source of guidance for market players, investors, and startups to determine strategies for the next few years and achieve sustainable growth.

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Report CoverageDetails
Forecast Period 2023–2030
Base Year 2022
Market Size in 2022USD 112.17 Billion
Market Size in 2030USD 725.36 Billion
CAGR22.2%
No. of Pages242
Tables161
Figures133
Segments coveredChannel, Application, End User, and Region
DriversIncreasing customer preference for online payments as well as the accessibility and rapid availability of pay later options
Expansion of e-commerce platforms that accept online payments
OpportunitiesArtificial intelligence and machine learning technologies utilized to improve decision-making and performance in real time

The report offers a comprehensive analysis of the buy now pay later market dynamics based on drivers, restraining factors, and opportunities. Growing consumer demand for BNPL services with the adoption of online shopping drives the growth of the global BNPL industry. However, fraud and security concerns with online transactions impact consumer confidence, which, in turn, restrain the market growth.

Lead Analyst for Information & Technology at Next Move Strategy Consulting, stated, “BNPL companies are integrating with other financial services, such as mobile banking apps, to offer a more comprehensive suite of services to customers. This can improve customer loyalty and retention while also increasing revenue opportunities.”

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North America accounted for the highest share in 2022, and is expected to dominate throughout the forecast period. This is attributed to factors such as a large number of fintech companies, including PayPal, Mastercard, Visa, and others, collaborating to provide BNPL services for bookings, e-commerce, holidays, and other purposes. On the other hand, Asia-Pacific is estimated to grow steadily during the forecast period, owing to the growing popularity of smartphones and digital payment methods.

The research offers an analysis of each region and its countries based on segments and their sub-segments to outline steps to be taken to consolidate their presence in the buy now pay later industry. This analysis is also helpful in determining the highest revenue-generating and fastest-growing segments and taking the next steps accordingly.

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The report offers an extensive analysis of the competitive landscape of the global buy now pay later market. Some of the major market players in the BNPL market are Affirm Holdings, Inc., Atome, Block, Inc. (Square), Klarna Bank AB (PULP), Latitude, Openpay, PayPal Holdings, Inc., Sezzle, Scalapay, Zip Co. Ltd. (Zip), and others.

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