Global Social Media Analytics Report 2023: Top 10 Trends Affecting Market Drivers, Restraints, and Opportunities

Dublin, June 20, 2023 (GLOBE NEWSWIRE) -- The "Global Social Media Analytics Growth Opportunities" report has been added to's offering.

This study discusses top 10 trends, growth drivers, restraints, and growth opportunities in the social media analytics market.

Social media analytics is the ability to evaluate and examine data gathered from social media platforms. Social media data includes metrics beyond likes, followers, views, clicks, and impressions. Businesses leverage social media analytics to understand customer preferences and gain competitive intelligence.

Social media analytics can be predictive, prescriptive, or descriptive; it helps businesses understand the different parts of a problem, thereby enabling them to tackle issues strategically.

When combined with other voice-of-the-customer (VoC) data (obtained from surveys, reviews, and other sources), social media analytics can be leveraged to inform a business's marketing, sales, service, and engagement initiatives and strategies to offer fulfilling customer experiences.

Key Topics Covered:

1. Definitions

  • Relevant Definitions for This Study

2. Strategic Imperatives

  • Why is it Increasingly Difficult to Grow?
  • The Strategic Imperative
  • The Impact of the Top 3 Strategic Imperatives on the Global Social Media Analytics Industry
  • Growth Opportunities Fuel the Growth Pipeline Engine

3. Growth Environment

  • Social Media Analytics Market Environment

4. Top Trends to Watch

  • Top 15 Social Media Analytics Trends

5. Key Growth Drivers and Restraints

  • Growth Drivers
  • Growth Restraints

6. Social Media Analytics and Customer Journeys

  • Social Media Analytics across the Customer Journey
  • Customer and Business Actions through the Social Customer Journey

7. Reaping Benefits with Social Media Analytics

  • Benefits of Social Media Analytics

8. Contact Centers and Social Media Analytics

  • Evolution of the Contact Center with Social Media Analytics
  • Evolutionary Technology Explained
  • Contact Center Solution Providers Leverage Social Media for Customer Care

9. Social Media Analytics and CX Use-Cases

10. Social Media Analytics Solutions - Provider Landscape

  • Social Media Analytics Solutions - Provider Profiles
  • Social Media Analytics - Provider Segmentation
  • Vendor Scoping

11. Growth Opportunity Universe

  • Partnerships and Mergers and Acquisitions
  • Enhancement of Visualization and Reporting Capabilities
  • Emphasis on Security and Data Compliance

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