Artificial Sweetener Market Revenue to Reach USD 11.57 Billion by 2032, Spurred by Rising Consumer Preference for Low-Calorie and Sugar-Free Products, Estimates Extrapolate

The global artificial sweetener market is projected to exhibit a 4.86% CAGR during the forecast period of 2023-2032. This growth is attributable to a rising preference for low-calorie and sugar-free products, an increase in the health-conscious population, and government initiatives to limit sugar intake.


Dubai, UAE, Aug. 22, 2023 (GLOBE NEWSWIRE) -- As per the latest report published by Extrapolate, the Global Artificial Sweetener Market is anticipated to be valued at USD 11.57 billion by 2032 growing from USD 7.2 billion in 2022, exhibiting a 4.86% CAGR from 2023 to 2032. The demand for sugar-free items and low-calorie sugar substitutes is rising due to people's increasing health awareness, which is likely to spur market expansion. As a result, food processing businesses focus on producing low-calorie and sugar-free alternatives, which, in turn, is driving market growth.

Synthetic compounds known as artificial sweeteners are used in place of sugar in a variety of food items. They have gained popularity recently due to the rising demand for low-calorie and sugar-free alternatives, despite certain concerns regarding their safety and potential negative effects. The food industry has responded to this trend by replacing high-calorie sugar in a number of products, from soft drinks and desserts to baked goods and snacks, with a variety of low-calorie artificial sweeteners.

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Competitive Landscape

Key players competing in the global artificial sweetener market are increasingly focusing on expanding their product portfolio in order to gain a competitive edge. For instance, in July 2021, PepsiCo announced plans to cut the amount of sugar in its portfolio of soda and iced tea drinks by 25% by 2025 within the European Union (EU). The company hopes to attract the region's health-conscious consumers by introducing products with less sugar.

Leading businesses in the global artificial sweetener industry are:

  • Roquette Frères
  • Ajinomoto Co., Inc.
  • MORITA KAGAKU KOGYO CO., LTD.
  • Hermes Sweeteners Ltd.
  • Sunwin HealthCare Private Limited
  • Zydus Wellness.com
  • PureCircle
  • NutraSweetM Co
  • STEVIA-INTL
  • Tate & Lyle

Key Market Insights:

  • On the basis of type, the saccharin segment led the global market in 2022
  • In terms of application, beverages are expected to account for the largest market share in the upcoming years
  • Based on region, North America is dominating the industry

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By Type

  • Aspartame
  • Acesulfame-K
  • Monosodium Glutamate
  • Saccharin
  • Sodium Benzoate

Growing Preference for Saccharin to Stimulate Market Expansion

On the basis of type, the saccharin segment held the largest share of the artificial sweetener market in 2022 and is expected to retain its position in the upcoming years. Saccharin, the most preferred artificial sweetener, is around 200 times sweeter and tastes better than sugar. To lower weight and sugar intake, most doctors recommend non-caloric sweeteners such as saccharin. The product's use in sugar-free cakes and other sweets has increased throughout the years. Overall, its increasing usage as a sweetener is estimated to support segmental growth.

By Application

  • Bakery items
  • Confectionery
  • Dairy Products
  • Beverages

Artificial Sweeteners Replace Conventional Sugar in Beverages, Led by Major Manufacturers

In terms of application, the beverages segment is anticipated to lead the global artificial sweetener market over the review period. The increased demand for low-calorie and sugar-free choices among health-conscious consumers is a primary driver of the segment's growth. Leading beverage companies are gradually switching from conventional sugar to artificial sugar replacements since they can be added in smaller amounts without changing the end product's flavor or appearance. This strategy is not only attracting health-conscious consumers but also providing beverage manufacturers with major financial advantages.

Increasing Health-Consciousness to Drive Demand for Low-Calorie and Sugar-Free Products

The artificial sweetener market is experiencing significant growth worldwide, propelled by the mounting awareness of health concerns and the potential risks related to excessive sugar consumption. Consequently, food processing businesses are placing greater emphasis on producing low-calorie and sugar-free products, which is fueling market growth.

Additionally, due to consumers' growing preference for healthy foods and increased awareness of health and wellness, the use of items without added sugars and artificial sweeteners has increased significantly. Governmental efforts in France and the UK to limit sugar consumption through specific taxes, product reformulations, and informative front package labeling are slated to complement market expansion.

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Recent Industry Development:

  • January 2021: Roquette, a pioneer in plant-based ingredients for the health, food, and nutrition industries, BRAIN AG, and AnalytiCon Discovery, a BRAIN Group company, successfully completed the R&D phase for the development of Brazzein. The firms have inked a deal for the protein sweetener’s approval and production.

Rising Demand for Bakery Products to Elevate North America's Market Position

North America is the largest market for the global artificial sweetener industry, mainly fueled by the strong demand for bakery products in major nations, including the U.S. A significant contributor to this growth is neotame, an artificial sweetener known for its excellent shelf-life stability, which is widely utilized in the production of baked goods.

Other artificial sweeteners, such as acesulfame-k, cyclamate, and aspartame, are also often used in the region for a number of products, such as packaged products and soft drinks, in addition to neotame. The recommended daily intake limits for these sweeteners have been established by the U.S. Food and Drug Administration, ensuring consumer safety, which is further augmenting the regional market revenue.

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Table of Content

Chapter 1. Executive Summary

Chapter 2. Research Methodology
2.1. Research approach
2.2. Scope, definition, and assumptions
2.3. Data sources
2.3.1. Secondary sources
2.3.1.1. Preliminary data mining
2.3.2. Primary sources
2.3.2.1. Statistical Model
2.3.2.2. Data Triangulation
2.3.2.3. Research Objective

Chapter 3. Market Outlook
3.1. Introduction
3.2. Key trends
3.2.1. Rising Patterns in Food & Beverage will Compel Market Participants to Accelerate Development in the Artificial Sweetener Market
3.3. Market drivers
3.3.1. Rising Awareness Regarding Health Consciousness Among People, the Demand for Low Calories Sugar Alternatives and Sugar-Free Products Are Increasing
3.4. Market restraints
3.4.1. In Long Term use it can Cause Diabetes Which Can Hinder the Growth of the Market
3.5. Market opportunities
3.5.1. Despite The High Obesity Rate, Consumers' Continuous Desire for Sweet and Delicious Foods Drives Up Demand for Artificial Sweeteners, Which Is Predicted to Open Up a Wide Range of Market Opportunities
3.6. Market Challenges
3.6.1. The Key Driver of the Asian Market for Artificial Sweeteners Continues to Be Consumers' Knowledge of the Harmful Health Effects of Consuming Sugar
3.7. Porter’s Five Forces Analysis
3.7.1. Bargaining Power of Suppliers
3.7.2. Bargaining Power of Buyers
3.7.3. Threat of New Entrant
3.7.4. Threat of Substitutes
3.7.5. High Competitive Rivalry
3.8. Value chain analysis

Chapter 4. COVID-19 Impact on Artificial Sweetener Market
Chapter 5. Global Artificial Sweetener Market Overview, By Type, 2018 - 2032 (USD Million)
Chapter 6. Global Artificial Sweetener Market Overview, By Distribution Channel, 2018 - 2032 (USD Million)
Chapter 7. Global Artificial Sweetener Market Overview, By Application, 2018 - 2032 (USD Million)
Chapter 8. Global Artificial Sweetener Market Overview, By Geography, 2018 - 2032 (USD Million)
Chapter 9. North America Artificial Sweetener Market Overview, By Countries, 2018 - 2032 (USD Million)
...

Chapter 14. Competitive Landscape
14.1. Competitive environment, 2022
14.2. Strategic framework
14.2.1. Partnership/agreement
14.2.2. Expansion
14.2.3. Mergers & Acquisitions
14.2.4. Recent development

Chapter 15. Key Vendor Analysis

Chapter 16. Sourcing Strategy and Downstream Buyers
16.1. Artificial Sweetener Market Industrial Chain Analysis
16.2. Downstream Buyers

Chapter 17. Marketing Strategy Analysis, Distributors/Traders
17.1. Marketing Channel
17.1.1. Direct Marketing
17.1.2. Indirect Marketing
17.1.3. Marketing Channel Development Trend
17.2. Market Positioning
17.2.1. Pricing Strategy
17.2.2. Brand Strategy
17.2.3. Target Client
17.3. Distributors/Traders List

Chapter 18. Market Effect Factors Analysis
18.1. Product Progress/Risk
18.1.1. Substitutes Threat
18.1.2. Product Progress in Related Size
18.2. Consumer Needs/Customer Preference Change
18.3. Economic/Political Environmental Change

Chapter 19. Future Outlook of the Market

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