Dublin, Sept. 04, 2023 (GLOBE NEWSWIRE) -- The "U.S. Anime Merchandising Market Size, Share & Trends Analysis Report By Product (Figurine, Clothing, Books, Posters), By Distribution Channel (E-Commerce, Brick & Mortar), And Segment Forecasts, 2023 - 2030" report has been added to ResearchAndMarkets.com's offering.
The U.S. anime merchandising market is poised for remarkable growth, with a projected size of USD 1.196 billion by 2030, reflecting a robust CAGR of 16.1% from 2023 to 2030.
This growth trajectory is attributed to the escalating consumer fascination with a diverse range of anime-related products such as figurines, apparel, accessories, books, posters, and toys, all adorned with beloved anime characters.
Notably, the ascent of anime titles like Jujutsu Kaisen, Demon Slayer, One Piece, Naruto, and Blue Lock to the echelons of mainstream entertainment has served as a catalyst in propelling the anime merchandising market across the U.S. The global surge in anime's popularity has engendered a fertile landscape for merchandising, marking an essential facet of the anime market's expansion.
Enthusiastic anime aficionados are increasingly drawn to acquiring merchandise that resonates with their favorite series, with merchandising fostering a sense of community and extending crucial support to the anime industry. Among the sought-after merchandise items are figurines, shirts, hats, and stickers, underscoring the diverse and vibrant appeal of anime-themed products.
The online fan communities and growing consumer interest in anime are significantly driving the growth of the U.S. anime merchandising industry. Streaming platforms, such as Netflix, Crunchyroll, and Funimation have strongly influenced viewers' interest in anime, thereby impelling the demand for anime items in the country.
Several companies operating in the U.S. anime merchandising market focus on launching new products and offerings to attract a larger customer base and strengthen their foothold in the industry.
For instance, in 2022, Bandai Namco Toys & Collectibles America introduced its latest line of Gundam Infinity figures to deliver an enhanced experience to anime fans through customization. The new product range is an exciting line of customizable figures, with several interchangeable parts and accessories.
U.S. Anime Merchandising Market Report Highlights
- The figurine product segment is expected to capture a significant revenue share of nearly 36.0% by 2030 owing to increasing demand for anime miniatures and collectibles driven by growing fandom for movies and series in this genre
- The posters segment is expected to record a substantial CAGR of more than 17.0% over the forecast period, with increasing sales of high-quality anime-inspired posters, especially through online stores
- Based on the distribution channel, the online segment is anticipated to grow at a CAGR of 17.3% during the forecast period. The pricing discounts, free home delivery, and ease of shopping from home are factors boosting the growth of the online segment
Companies Mentioned
- Atomic Flare
- Bandai Namco
- Crunchyroll (Sony Music Entertainment)
- Eleven Arts
- Good Smile Company USA
- Kinokuniya Book Stores of America Co. Ltd.
- Kodansha LTD.
- Kotobukiya Co. Ltd.
- Lions Gate Entertainment Inc.
- LLC (AMC Networks)
- Sentai Filmworks
- The Walt Disney Company
- Toei Animation USA
- Viz Media LLC
Key Attributes:
| Report Attribute | Details |
| No. of Pages | 80 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value (USD) in 2022 | $364.7 Million |
| Forecasted Market Value (USD) by 2030 | $1196.2 Million |
| Compound Annual Growth Rate | 16.1% |
| Regions Covered | United States |
Key Topics Covered:
Chapter 1 Methodology and Scope
Chapter 2 Executive Summary
2.1 Market Snapshot
2.2 Segment Snapshot
2.3 Competitive Landscape Snapshot
Chapter 3 U.S. Anime Merchandising Market Variables and Trends
3.1 Market Lineage Outlook
3.2 Industry Value Chain Analysis
3.3 Market Dynamics
3.3.1 Market Driver Impact Analysis
3.3.2 Market Restraint Impact Analysis
3.3.3 Industry Challenges
3.4 Industry Analysis Tools
3.4.1 Porter's Five Forces Analysis
3.4.2 Macroeconomic Analysis
3.5 Most Popular Anime Titles in the U.S., 2022
3.6 Top-Selling Anime Items in the U.S.
3.7 List of Key Distributors and Retailers for the Anime Merchandising Market
3.8 Pricing Analysis
Chapter 4 U.S. Anime Merchandising Market: Product Estimates & Trend Analysis
4.1 Product Movement Analysis & Market Share, 2022 & 2030
4.2 U.S. Anime Merchandising Market Estimates & Forecast, By Product (USD Million)
4.2.1 Figurine
4.2.2 Clothing
4.2.3 Books
4.2.4 Board games and toys
4.2.5 Posters
4.2.6 Others (accessories)
Chapter 5 U.S. Anime Merchandising Market: Distribution Channel Estimates & Trend Analysis
5.1 Distribution Channel Movement Analysis & Market Share, 2022 & 2030
5.2 U.S. Anime Merchandising Market Estimates & Forecast, By Distribution Channel (USD Million)
5.2.1 E-commerce
5.2.2 Brick & Mortar
Chapter 6 U.S. Anime Merchandising Market - Competitive Landscape
6.1 Company Categorization
6.2 Participant's Overview
6.3 Financial Performance
6.4 Product Benchmarking
6.5 Company Heat Map Analysis
6.6 Key Company Analysis, 2022
6.6.1 Anime Market, Key Company Market Share Analysis, 2022
6.6.2 U.S. Anime Merchandising Market, Key Company Analysis, 2022
6.7 Strategy Mapping
6.7.1 Expansion
6.7.2 Mergers & Acquisition
6.7.3 Collaborations
6.7.4 New Product Launches
6.7.5 Research & Development
For more information about this report visit https://www.researchandmarkets.com/r/jxxgxl
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