Energy Drinks Market Size is projected to reach USD 176.15 Billion by 2030, growing at a CAGR of 8.47%: Straits Research

The Global Energy Drinks Market was valued at USD 84.74 billion in 2021 and is predicted to reach at USD 176.15 billion by 2030, increasing at a CAGR of 8.47% from 2022 to 2030. The sports industry's strong demand is expected to boost the energy drink market.


New York, United States, Sept. 07, 2023 (GLOBE NEWSWIRE) -- Energy drinks contain caffeine, ginseng, taurine, guarana, and others. It boosts mind and body. Carbonated energy drinks are optional. They don't replace electrolytes or water during or after activity, unlike sports drinks. They're different from brewed tea or coffee, which has fewer ingredients and decaf options.

Taurine promotes skeletal muscle growth and cardiovascular health. These factors greatly influence the energy drink market forecast. Rising health consciousness, changing consumer lifestyles, and increased consumer knowledge of health and wellness products will fuel market expansion. Teen popularity boosts the global market.

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Global Energy Drinks Market: Drivers

  • Health And Fitness Products Are in Demand

The health consequences of liquid calorie ingestion are well-known. Food and beverage consumers demand more transparency. Energy drink manufacturers should disclose ingredients. Natural energy drinks and healthy non-alcoholic drinks are trending. The duration of the Covid-19 public health calamity is uncertain.

Pre-workout energy drinks are caffeinated. Pre-workout beverages contain taurine, caffeine, sugar, and vitamins to keep you awake and focused. Taurine and B vitamins, two energy drink ingredients, can improve workouts. Sports fans are increasingly drinking packaged non-alcoholic beers.

  • International And Regional Players Should Boost Their Visibility

Many global manufacturers want to develop through joint ventures or acquisitions. The wide availability of ready-to-drink energy drinks across various distribution channels further drives market expansion. Monster Energy Beverages makes 'Java Monster-Coffee + energy drinks' with premium coffee, cream, and an instant energy blend.

Technical advancement is a crucial decision point for functional beverage manufacturers trying to boost volume and solidify market position. Hypermarkets, convenience stores, and specialty stores sell more energy drinks. Gen Z and millennials are driving non-alcoholic beverage e-commerce purchases.

Global Energy Drinks Market: Key Future Opportunities

  • Plenty Of Opportunities in Sports

The sports industry's strong demand is expected to boost the energy drink market. Sales to sportsmen and sportspeople who seek to improve their performance and stamina are soaring. According to the Australian-Institute-of-Sports-Nutrition, the carbohydrate in energy drinks improves performance by speeding up the body's recuperation process and energizing the user. Caffeine's ergogenic effects increase athletes' performance. Due to these causes, the market for sports-related goods and services is likely to expand, creating new growth prospects.

 Report Scope

Report Metric Details
Market Size by 2031 USD 176.15 Billion
Market Size in 2022 USD 84.74 Billion
CAGR 8.47%
Historical Data 2020-2030
Base Year 2021
Forecast Period 2022-2030
Forecast Units Value (USD Billion)
Report Coverage Revenue Forecast, Competitive Landscape, Growth Factors, and Trends
Segments Covered By Product, By Packaging, By type, By Distribution channel, By Geography
Geographies Covered North America, Europe, Asia-Pacific, LAME and Rest of the World
Key Companies Profiled/Vendors Red Bull ,Inc. ,The Coco-Cola Company ,Amway ,Monster Energy ,Taisho Pharmaceutical Co. Ltd. ,Lucozade ,Anheuser-Busch Companies LLC ,AriZona Beverages USA ,Xyience Energy ,Living Essentials LLC ,Starbucks
Key Market Opportunities Opportunities Will Be Available in Plenty Within the Sports Industry
Key Market Drivers Demand For Health and Fitness Products Has Increased


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Regional Overview of Global Energy Drinks Market

North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa make up the Global Energy Drinks Market.

North America's revenue share in 2021 was over 35%. Rising disposable income, the launch of various domestic brands, and the expansion in advertising and promotion activities for product growth all contribute to the region's increasing demand for the product, which contributes to its expanding consumption.

North Americans consume the most energy drinks per capita in the globe due to changing demographics and consumer interests. Globalization of markets and migration have changed the drinking habits of consumers who were exposed to regular drinking slowly.

Asia-Pacific will be the fastest-growing market between 2022 and 2030. In China, India, and Japan, the industry is expected to develop due to consumers' willingness to sample new flavors and immigrants' interest in a range of beverages.

Key Highlights

  • The Global Energy Drinks Market size is predicted to reach at USD 176.15 billion by 2030, increasing at a CAGR of 8.47% from 2022 to 2030.
  • By Product, the Global Energy Drinks Market is segmented into Drinks, Shots, and Mixers. With a revenue share of more than 55% in 2021, drinks are predicted to continue their dominance throughout the projection period.
  • By Type, the Global Energy Drinks Market is segmented into Conventional and Organic. In 2021, the conventional segment accounted for over 59% of total sales, a share it is predicted to keep throughout the forecast period.
  • By Packaging, the Global Energy Drinks Market is segmented into Cans, Bottles, and Others. More than 52% of 2021's income was generated by cans, which is predicted to hold its position during the forecast year.
  • By Distribution Channel, the Global Energy Drinks Market is segmented into On-trade and Off-trade. More than 68 percent of the product's revenue came from the off-trade segment in2021, which is the predominant source of consumption.
  • By Region or Geography, the Global Energy Drinks Market is segmented into North America, Europe, Asia-Pacific (APAC Region), Latin America, and Middle East & Africa (MEA). In 2021, North America accounted for more than a third of all revenue.

Major Players in Global Energy Drinks Market

  1. Red Bull Inc.
  2. The Coco-Cola Company
  3. Amway
  4. Monster Energy
  5. Taisho Pharmaceutical Co. Ltd.
  6. Lucozade
  7. Anheuser-Busch Companies LLC
  8. AriZona Beverages USA
  9. Xyience Energy
  10. Living Essentials LLC
  11. Starbucks

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Global Energy Drinks Market: Segmentation

By Product

  • Drinks
  • Shots
  • Mixers

By Type

  • Conventional
  • Organic

By Packaging

  • Cans
  • Bottles
  • Others

By Distribution Channel

  • On-trade
  • Off-trade

By Geography

  • North America
  • Europe
  • Asia Pacific (APAC)
  • Latin America
  • Middle East and Africa (MEA)

TABLE OF CONTENT

  1. EXECUTIVE SUMMARY
  2. RESEARCH SCOPE & SEGMENTATION
    1. Research Objectives
    2. Market Definition
    3. Limitations & Assumptions
    4. Market Scope & Segmentation
    5. Currency & Pricing Considered
  1. MARKET OPPORTUNITY ASSESSMENT
    1. Emerging Regions / Countries
    2. Emerging Companies
    3. Emerging Applications / End Use
    4. Investment Landscape
    5. New Business Models / Revenue Streams
    6. TAM
  1. MARKET TRENDS
    1. Drivers
    2. Market Warning Factors
    3. Latest Macro Economic Indicators
    4. Geopolitical Impact
    5. Human Factors
    6. Technology Factors
  1. MARKET ASSESSMENT
    1. Porters Five Forces Analysis
    2. Value Chain Analysis
    3. Raw Material Analysis
    4. Sales And Distribution Channel Analysis
    5. Trade Analysis
    6. M & A Agreements & Collabration Analysis
    7. Export Import Analysis
    8. Cost Structure Analysis
  1. ESG TRENDS
  2. GLOBAL ENERGY DRINKS MARKET SIZE ANALYSIS
    1. Global Energy Drinks Market Introduction
    2. By Product
      1. Introduction
        1. Product By Value
      1. Drinks
        1. By Value
      1. Shots
        1. By Value
      1. Mixers
        1. By Value
    1. By Type
      1. Introduction
        1. Type By Value
      1. Conventional
        1. By Value
      1. Organic
        1. By Value
    1. By Packaging
      1. Introduction
        1. Packaging By Value
      1. Cans
        1. By Value
      1. Bottles
        1. By Value
      1. Others
        1. By Value
    1. By Distribution Channel
      1. Introduction
        1. Distribution Channel By Value
      1. On-Trade
        1. By Value
      1. Off-Trade
        1. By Value
  1. NORTH AMERICA MARKET ANALYSIS
    1. Introduction
    2. By Product
      1. Introduction
        1. Product By Value
      1. Drinks
        1. By Value
      1. Shots
        1. By Value
      1. Mixers
        1. By Value
    1. By Type
      1. Introduction
        1. Type By Value
      1. Conventional
        1. By Value
      1. Organic
        1. By Value
    1. By Packaging
      1. Introduction
        1. Packaging By Value
      1. Cans
        1. By Value
      1. Bottles
        1. By Value
      1. Others
        1. By Value
    1. By Distribution Channel
      1. Introduction
        1. Distribution Channel By Value
      1. On-Trade
        1. By Value
      1. Off-Trade
        1. By Value
    1. U.S.
      1. By Product
        1. Introduction
          1. Product By Value
        2. Drinks
          1. By Value
        3. Shots
          1. By Value
        4. Mixers
          1. By Value
      1. By Type
        1. Introduction
          1. Type By Value
        2. Conventional
          1. By Value
        3. Organic
          1. By Value
      1. By Packaging
        1. Introduction
          1. Packaging By Value
        2. Cans
          1. By Value
        3. Bottles
          1. By Value
        4. Others
          1. By Value
      1. By Distribution Channel
        1. Introduction
          1. Distribution Channel By Value
        2. On-Trade
          1. By Value
        3. Off-Trade
          1. By Value
    1. Canada
  1. EUROPE MARKET ANALYSIS
    1. Introduction
    2. By Product
      1. Introduction
        1. Product By Value
      1. Drinks
        1. By Value
      1. Shots
        1. By Value
      1. Mixers
        1. By Value
    1. By Type
      1. Introduction
        1. Type By Value
      1. Conventional
        1. By Value
      1. Organic
        1. By Value
    1. By Packaging
      1. Introduction
        1. Packaging By Value
      1. Cans
        1. By Value
      1. Bottles
        1. By Value
      1. Others
        1. By Value
    1. By Distribution Channel
      1. Introduction
        1. Distribution Channel By Value
      1. On-Trade
        1. By Value
      1. Off-Trade
        1. By Value
    1. U.K.
      1. By Product
        1. Introduction
          1. Product By Value
        2. Drinks
          1. By Value
        3. Shots
          1. By Value
        4. Mixers
          1. By Value
      1. By Type
        1. Introduction
          1. Type By Value
        2. Conventional
          1. By Value
        3. Organic
          1. By Value
      1. By Packaging
        1. Introduction
          1. Packaging By Value
        2. Cans
          1. By Value
        3. Bottles
          1. By Value
        4. Others
          1. By Value
      1. By Distribution Channel
        1. Introduction
          1. Distribution Channel By Value
        2. On-Trade
          1. By Value
        3. Off-Trade
          1. By Value
    1. Germany
    2. France
    3. Spain
    4. Italy
    5. Russia
    6. Nordic
    7. Benelux
    8. Rest Of Europe
  1. APAC MARKET ANALYSIS
    1. Introduction
    2. By Product
      1. Introduction
        1. Product By Value
      1. Drinks
        1. By Value
      1. Shots
        1. By Value
      1. Mixers
        1. By Value
    1. By Type
      1. Introduction
        1. Type By Value
      1. Conventional
        1. By Value
      1. Organic
        1. By Value
    1. By Packaging
      1. Introduction
        1. Packaging By Value
      1. Cans
        1. By Value
      1. Bottles
        1. By Value
      1. Others
        1. By Value
    1. By Distribution Channel
      1. Introduction
        1. Distribution Channel By Value
      1. On-Trade
        1. By Value
      1. Off-Trade
        1. By Value
    1. China
      1. By Product
        1. Introduction
          1. Product By Value
        2. Drinks
          1. By Value
        3. Shots
          1. By Value
        4. Mixers
          1. By Value
      1. By Type
        1. Introduction
          1. Type By Value
        2. Conventional
          1. By Value
        3. Organic
          1. By Value
      1. By Packaging
        1. Introduction
          1. Packaging By Value
        2. Cans
          1. By Value
        3. Bottles
          1. By Value
        4. Others
          1. By Value
      1. By Distribution Channel
        1. Introduction
          1. Distribution Channel By Value
        2. On-Trade
          1. By Value
        3. Off-Trade
          1. By Value
    1. Korea
    2. Japan
    3. India
    4. Australia
    5. Taiwan
    6. South East Asia
    7. Rest Of Asia-Pacific
  1. MIDDLE EAST AND AFRICA MARKET ANALYSIS
    1. Introduction
    2. By Product
      1. Introduction
        1. Product By Value
      1. Drinks
        1. By Value
      1. Shots
        1. By Value
      1. Mixers
        1. By Value
    1. By Type
      1. Introduction
        1. Type By Value
      1. Conventional
        1. By Value
      1. Organic
        1. By Value
    1. By Packaging
      1. Introduction
        1. Packaging By Value
      1. Cans
        1. By Value
      1. Bottles
        1. By Value
      1. Others
        1. By Value
    1. By Distribution Channel
      1. Introduction
        1. Distribution Channel By Value
      1. On-Trade
        1. By Value
      1. Off-Trade
        1. By Value
    1. UAE
      1. By Product
        1. Introduction
          1. Product By Value
        2. Drinks
          1. By Value
        3. Shots
          1. By Value
        4. Mixers
          1. By Value
      1. By Type
        1. Introduction
          1. Type By Value
        2. Conventional
          1. By Value
        3. Organic
          1. By Value
      1. By Packaging
        1. Introduction
          1. Packaging By Value
        2. Cans
          1. By Value
        3. Bottles
          1. By Value
        4. Others
          1. By Value
      1. By Distribution Channel
        1. Introduction
          1. Distribution Channel By Value
        2. On-Trade
          1. By Value
        3. Off-Trade
          1. By Value
    1. Turkey
    2. Saudi Arabia
    3. South Africa
    4. Egypt
    5. Nigeria
    6. Rest Of MEA
  1. LATAM MARKET ANALYSIS
    1. Introduction
    2. By Product
      1. Introduction
        1. Product By Value
      1. Drinks
        1. By Value
      1. Shots
        1. By Value
      1. Mixers
        1. By Value
    1. By Type
      1. Introduction
        1. Type By Value
      1. Conventional
        1. By Value
      1. Organic
        1. By Value
    1. By Packaging
      1. Introduction
        1. Packaging By Value
      1. Cans
        1. By Value
      1. Bottles
        1. By Value
      1. Others
        1. By Value
    1. By Distribution Channel
      1. Introduction
        1. Distribution Channel By Value
      1. On-Trade
        1. By Value
      1. Off-Trade
        1. By Value
    1. Brazil
      1. By Product
        1. Introduction
          1. Product By Value
        2. Drinks
          1. By Value
        3. Shots
          1. By Value
        4. Mixers
          1. By Value
      1. By Type
        1. Introduction
          1. Type By Value
        2. Conventional
          1. By Value
        3. Organic
          1. By Value
      1. By Packaging
        1. Introduction
          1. Packaging By Value
        2. Cans
          1. By Value
        3. Bottles
          1. By Value
        4. Others
          1. By Value
      1. By Distribution Channel
        1. Introduction
          1. Distribution Channel By Value
        2. On-Trade
          1. By Value
        3. Off-Trade
          1. By Value
    1. Mexico
    2. Argentina
    3. Chile
    4. Colombia
    5. Rest Of LATAM
  1. COMPETITIVE ASSESSMENT
    1. Adoption Matrix
    2. Energy Drinks Market Share By Manufacturers
    3. Energy Drinks Market Ranking By Revenue For Manufacturers
    4. Average Price By Manufacturers
    5. Vendor Footprint Analysis
  2. MARKET PLAYERS ASSESSMENT
    1. Red Bull Inc.
      1. Overview
      2. Business Information
      3. Revenue
      4. ASP
      5. Gross Margin
      6. Swot Analysis
      7. Recent Developmments
    1. The Coco-Cola Company
    2. Amway
    3. Monster Energy
    4. Taisho Pharmaceutical Co. Ltd.
    5. Lucozade
    6. Anheuser-Busch Companies LLC
    7. AriZona Beverages USA
    8. Xyience Energy
    9. Living Essentials LLC
    10. Starbucks
  1. RESEARCH METHODOLOGY
    1. Research Data
      1. Secondary Data
        1. Major Secondary Sources
        2. Key Data From Secondary Sources
      1. Primary Data
        1. Key Data From Primary Sources
        2. Breakdown Of Primaries
      1. Secondary And Primary Research
        1. Key Industry Insights
    1. Market Size Estimation
      1. Bottom-Up Approach
      2. Top-Down Approach
      3. Market Projection
    1. Research Assumptions
      1. Assumptions
    1. Limitations
    2. Risk Assessment
  1. APPENDIX
    1. Discussion Guide
    2. Customization Options
    3. Related Reports
  1. DISCLAIMER

Table of Content and Figure @ https://straitsresearch.com/report/energy-drinks-market/toc

Recent Developments

  • February 2022 - PepsiCo, Inc. introduced a hemp energy drink to the market in the United States in February 2022. This beverage included hemp oil, vitamin B, spearmint, lemon balm, and caffeine as some of its components.
  • January 2022 - In collaboration with PepsiCo, Inc., Starbucks introduced its line of energy drinks in January of 2022. The item can be purchased in grocery stores, major retailers, and convenience stores all over the United States. Beginning in March 2022, the product will also be made accessible at Starbucks locations nationwide.

News Media

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