Webtoons Market is anticipated to reach USD 67.6 Billion at a CAGR of 37.30% CAGR by 2032 - Report by Market Research Future (MRFR)

Rise in Digital Platforms and Audience Boosts the Global Webtoons Market

New York, USA, Sept. 12, 2023 (GLOBE NEWSWIRE) -- Webtoons Market Overview:

The global Webtoons Market is growing rapidly, witnessing the rise in producers and distributors of digital comics or cartoons specifically formatted for online consumption. Webtoon has become a rapidly growing segment of the entertainment industry as more and more people are embracing digital platforms for entertainment. The increasing use of digital platforms for entertainment is a key driving force. 

Technology advances and the rise in mobile devices & online platforms impact digital comics' production, distribution, and consumption. According to Market Research Future (MRFR), the global webtoons market value is poised to escalate from USD 3.9 BN in 2022 to USD 67.6 BN by 2032, growing at a 37.30% CAGR throughout the review period (2023-2032). 

The webtoons market encompasses a broad range of genres and styles of digital comics. Webtoons are created by professional artists or amateurs and can be distributed through online platforms, such as mobile apps, websites, and social media. Webtoons enjoy widespread popularity worldwide as more people become aware of the unique storytelling format and its accessibility through digital platforms. 

Get Free Sample PDF Brochure -

Webtoons Market Key Players:

Leading webtoon market players are:

  • Marvel Unlimited
  • NHN Comico Corp.
  • DAUM Webtoon And Company
  • Kakao Corp.
  • Sidewalk Group
  • Naver Webtoon Corp
  • Lezhin Entertainment
  • Among others.

Scope of the Report – Webtoons Market:

Report MetricsDetails
Market Size by 2032USD 67.6 Billion
CAGR during 2023-203237.30%
Base Year2022
Key Market OpportunitiesDevelopment of new business model across globe
Key Market DynamicsIncrease in digital comic and rising popularity of webtoons in entertainment sector

Buy Now Premium Research Report -Get Comprehensive Market Insights.

Industry Trends:

As the webtoons market continues to garner significant traction, more new business models and revenue streams, such as merchandise and licensing deals, are expected to emerge. With more players entering the space and established corporations expanding their offerings, the market will likely become more competitive in the coming years. 

With more people becoming interested in digital comics, the demand for webtoons is likely to continue to grow. The expanding popularity of webtoons in other regions of the world will create new opportunities for artists, publishers, and other players in the industry. Besides, emerging revenue streams will create new opportunities for artists and publishers to monetize their content and build sustainable business models.

Browse In-depth Market Research Report (128 Pages, Charts, Tables, Figures) on Webtoons Market


Webtoons Market Segmentation:

The webtoons market report is segmented into types, revenue models, applications, and regions.

  • By Type - The type segment is sub-segmented into comedy, action, sci-fi, horror, romance, and others. Romance is the largest market segment, witnessing significant popularity. Romance is one of the most widely read comic genres on the webtoon platform, as it allows readers to connect with the story & characters and feel the real emotions of the stories.
  • By Revenue Models - The revenue model segment is sub-segmented into subscription-based and Ads-based. Among these, the subscription-based segment accounts for the largest market share. A subscription-based business model allows for more revenue, as customers pay on a regular basis to access the service. 
  • By Application - The application segment is sub-segmented into mobile phones/smartphones, laptops, tablets, and televisions. Of these, the mobile phone segment accounts for the largest market share, as people are increasingly relying on their mobile phones to watch digital entertainment platforms. The convenience that app store platforms offer increases user engagement and screen time. As a result, mobile phone applications are becoming more and more popular.

Ask for Customization -Get a customized version of the report by submitting a customization request.

Competitive Analysis:

The well-established webtoons market appears fragmented, with several large and small players forming a competitive landscape. Market players initiate strategic approaches such as acquisition, collaboration, expansion, and product launches to gain a larger competitive share in this market. 

These players also focus on innovating and developing new services, fuelling the intensified market competition. The high growth prospect that the market demonstrates attracts several new entrants, which will intensify the market competition further.  

For instance, on April 21, 2023, Apple Inc. announced a partnership with Amazon.com Inc. to enter the flourishing webtoons market. Apple's market entry will likely expand the reach of the webtoon ecosystem worldwide, which has strong intellectual property competitiveness. Korean webtoon studio KENAZ will exclusively distribute content on Apple Books and launched a webtoon page for Japanese users. KENAZ will exclusively provide Korean webtoon content to Apple, starting with releasing more than 20 original webtoon series in Japan.

Regional Analysis

APAC holds a major share of the global webtoons market. The region is a large and growing market for digital comics, including webtoons. The presence of a strong base of webtoon creators and audiences boosts the webtoons market size. Besides, the rapidly growing population that is well-connected to the internet and digital platforms substantiates the region's webtoons market share. 

Webtoon formats are well-suited to mobile devices widely used in the region. The thriving entertainment industry in the region, which has many companies and platforms focused on producing and distributing digital content, boosts the webtoons market size. Japan, China, and Taiwan are lucrative markets for webtoons, witnessing a significant following.

Related Reports:

  • Business Rules Management System Market - The Business Rules Management System Market industry is projected to grow from USD 315.61 Billion by 2030 at a CAGR 5.10% during the forecast period 2022-2030.
  • Web Filtering Market - The Web Filtering Market industry is projected to grow from USD 2.50 Billion in 2022 to USD 9.06 Billion by 2030.
  • Ultra-Wide Band Market - The Ultra-Wide Band Market industry is projected to grow from USD 1.4 Billion in 2023 to USD 4.717 Billion by 2030.

Browse through more
Information And Communications Technology Research Reports

About Market Research Future:

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services.

MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions.

Also, we are launching "Wantstats" the premier statistics portal for market data in comprehensive charts and stats format, providing forecasts, regional and segment analysis. Stay informed and make data-driven decisions with Wantstats.


Market Research Future (Part of Wantstats Research and Media Private Limited)
99 Hudson Street, 5Th Floor
United States of America

+1 628 258 0071 (US)
+44 2035 002 764 (UK)

Email: sales@marketresearchfuture.com
Website: https://www.marketresearchfuture.com

Follow Us: LinkedIn Twitter

Contact Data