Global Interaction Analytics Market: 20 Years of Progress and Potential

Dublin, Sept. 29, 2023 (GLOBE NEWSWIRE) -- The "Interaction Analytics for the Enterprise Report 2023-2024" report has been added to's offering.

Despite its two-decade long journey, the Interaction Analytics (IA) market showcases no signs of deceleration. In fact, it is witnessing its most formidable growth phase, driven by an escalating enterprise-wide adoption. The modern IA solutions, capable of deciphering and delivering actionable customer journey insights, are credited for this surge.

20 Years of Progress and Potential

Today, businesses are increasingly leveraging IA applications to enhance both customer and employee experiences (CX and EX). Leading IA vendors are harnessing the power of artificial intelligence (AI) to engineer advanced solutions. These sophisticated offerings can pinpoint customer intents, provide real-time agent guidance, predict customer satisfaction trends, evaluate interaction quality automatically, and much more. The bullish growth trend of the IA market is projected to persist.

In-Depth Exploration of the IA Landscape

The report sheds light on a multitude of facets of the IA ecosystem, from its role in contact centres and service arenas to its emerging significance across diverse enterprise functions. It offers an exhaustive analysis of market dynamics, the competitive backdrop, product advancements, pricing frameworks, and much more.

The study also delves into:

  • The transformative role of AI in revolutionizing IA into a strategic business intelligence tool.
  • The unique positioning of IA in mapping diverse customer journey facets and the direct influence of EX on CX.
  • The inherent superiority of Automated Quality Management (AQM) over traditional Quality Management methodologies and its significance in augmenting agent coaching and engagement.

Furthermore, the report brings to the fore insights on seven prominent vendors who either integrate IA within a broader WEM suite or offer it as a specialized solution, namely Calabrio, CallMiner, NICE, OnviSource, Sestek, Verint, and Xdroid.

Report Highlights:

  1. The evolution, rise, and functional capacities of Interaction Analytics.
  2. Current trends, challenges, and opportunities sculpting the IA landscape.
  3. Market analysis, projections, and competitive dynamics.
  4. Comprehensive vendor satisfaction surveys and pricing metrics.
  5. Detailed company profiles for leading IA providers.

Company Profiles:

  • Calabrio
  • CallMiner, Inc.
  • NICE
  • OnviSource
  • Sestek
  • Verint Systems
  • Xdroid

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